It's no secret that in-store Black Friday shopping was down this year-in fact, I wrote about that last week-but how did it compare to Cyber Monday, or how did brick-and-mortar stores perform vs. online shopping as a whole over those three days?
GoDataFeed, a product feed marketing software solution compiled data on the shopping numbers from Thanksgiving, Black Friday, and Cyber Monday, and wrapped it up neatly for us in the below infographic.
Be sure to take a look at the entire infographic below, but here are the biggest takeaways that I'm looking at:
- Shoppers spent $200 million less in 2015 than they did in brick-and-mortar stores in 2014.
- Online sales revenue increased 12.5% from last year.
- Shoppers spent $1.2 billion less in 2015 than they did in brick-and-mortar stores in 2014.
- Online sales revenue increased 14% from last year.
- One million more people shopped online than visited a brick-and-mortar store.
- Largest online sales day in Internet history
- 16% increase in sales
- $3 billion in sales revenue
Online shopping will only continue to get bigger, as evident by the fact that $11 billion was spent between these three days in 2015. Fewer people than ever before visited brick-and-mortar stores on Black Friday this year, and as online sales become easier to achieve, the convenience factor of shopping from home with the click of a few buttons will continue to outweigh battling the crowds and wasting the gas money in-store.
Infographic via GoDataFeed
Thumbnail image via Shutterstock