YouTube Expands AI Topics in Live Streams

More engagement options from YouTube.

By Andrew Hutchinson • Aug. 13, 2024

YouTube Tests Merging Shorts and Long-Form Video Into a Single Feed

YouTube’s trying to capitalize on the popularity of Shorts.

By Andrew Hutchinson • Aug. 12, 2024

How Social Platforms Measure Content Views [Infographic]

What does a ‘view’ actually represent on each social platform? This listing provides a rundown of the current metrics.

By Andrew Hutchinson , Nick Cicero • Aug. 11, 2024

YouTube Tests Google AI Idea Prompts for Creators

Yet another way creators can access AI-based guidance in addition to the ideas generator introduced earlier this year.

By Andrew Hutchinson • Aug. 6, 2024

The Psychology of Sharing: Emotions Content Must Evoke To Go Viral [Infographic]

Viral content often evokes a specific emotion like joy, anticipation or fear, per Salesforce. 

By Mark Walker-Ford • Aug. 4, 2024

E.l.f. Gets in on ‘Hot Girl Walk’ TikTok Trend in Time for Olympics

To boost its position as an entertainment brand, the cosmetics company parodied sports broadcasts in a video featuring Olympian Gabby Douglas.

By Sara Karlovitch • July 31, 2024

How Creators and Marketers Can Protect Themselves While Using AI

The tech’s emergence underscores the importance of proper attribution and collaboration, according to Growth Stack Media’s Jordan Mitchell. 

By Jordan Mitchell • July 31, 2024

How To Improve a Website’s Reputation With Google [Infographic]

Some tips to drive high-quality backlinks and improve your Google Search rankings.

By Mark Walker-Ford • July 28, 2024

YouTube Shares Tips and Pointers on How To Grow a Channel

The platform's creator liaison has produced informative clips about the algorithm, thumbnail strategies, how to use Shorts to grow and more.

By Andrew Hutchinson • July 25, 2024

YouTube Adds Option To Save Music From Shorts

New updates from YouTube.

By Andrew Hutchinson • July 23, 2024

Google Abandons Plan to Phase Out Tracking Cookies

After years of delays, Google’s had enough of trying to appease all sides.

By Andrew Hutchinson • July 22, 2024

An Overview of the Modern TV Viewing Landscape [Infographic]

The modern media consumption landscape is changing.

By Andrew Hutchinson • July 15, 2024

YouTube Adds New Creative Options for Shorts

Some new considerations for your Shorts creation process.

By Andrew Hutchinson • July 11, 2024

YouTube Updates Audio Removal Options To Address Copystrikes

Some new options for editing your YouTube clips in the case of copyright claims.

By Andrew Hutchinson • July 7, 2024

YouTube Shares Insight Into the Value of Fandom in the App

Some valuable pointers from the YouTube team. 

By Andrew Hutchinson • June 27, 2024

A Small Business Guide to Generative AI [Infographic]

Some notes on how you can deploy generative AI for your business.

By Andrew Hutchinson • June 24, 2024

YouTube To Share Creator Tips and Insights at VidCon 2024

YouTube has outlined a range of valuable info sessions for VidCon 2024.

By Andrew Hutchinson • June 24, 2024

TikTok Shares Insights Into Key Considerations for Brand Marketing

The new guide looks at how brands can utilize creative elements to boost their reach and resonance.

By Andrew Hutchinson • June 11, 2024

YouTube Tests QR Codes for Channels, User-Generated Shorts Effects

Creators can now access a unique QR code for their YouTube channel to help facilitate broader connection.

By Andrew Hutchinson • June 11, 2024

YouTube Announces Rollout Plan for Thumbnail A/B Testing

Channel managers can upload and compare the performance of up to three thumbnail images that will be sample tested with users.

By Andrew Hutchinson • June 11, 2024

Instagram Shares More Info on the Distribution of Longer Reels Clips

While you can post longer Reels clips, you probably want to avoid it most of the time.

By Andrew Hutchinson • May 29, 2024

The Evolution of Marketing: From Product-Centric to Human-First [Infographic]

Some tips on how to realign your marketing approach for the modern social media era.

By Andrew Hutchinson • May 19, 2024

How Will Generative AI in Search Change SEO?

With generative AI summaries coming to Google Search, will people even need to click through to websites?

By Andrew Hutchinson • May 15, 2024

Google Goes Big on Generative AI at I/O 2024

A heap of new generative AI updates from The Big G at I/O.

By Andrew Hutchinson • May 14, 2024

Instagram Says Posting Longer Reels Can Hurt Your Performance

Reels longer than 90 seconds often don't have the same reach as shorter content, according to IG. 

By Andrew Hutchinson • May 13, 2024