13 Skills You Must Develop To Become Amazing at Content Marketing [Infographic]

Content marketing incorporates a range of evolving elements.

By Mark Walker-Ford • May 8, 2024

TikTok Announces Campaign and Creative Optimization Webinar

The webinar will feature TikTok experts sharing key creative and campaign tips. 

By Andrew Hutchinson • May 8, 2024

YouTube Launches Live Test of AI Ideas Generator for Clips

The tool will provide content inspiration based on YouTube trends.

By Andrew Hutchinson • May 5, 2024

Google Announces Video Ad Targeting Options

Including AI-based prompts for audience creation. 

By Andrew Hutchinson • April 29, 2024

How to Use Rhythm in Your Social Media Content [Infographic]

Some tips on how rhythmic approaches can help improve social content engagement.

By Andrew Hutchinson • April 28, 2024

YouTube Launches Premium Placement Option for Shorts Ads

New options for your Shorts promotions.

By Andrew Hutchinson • April 17, 2024

YouTube Tests Subscription Sorting, Improved Upload Flow for Members Only Shorts

The new channel sorting option aims to highlight the most relevant updates in your feed.

By Andrew Hutchinson • April 16, 2024

12 Important Metrics in Google Analytics 4 [Infographic]

Some of the key considerations to measure your site performance.

By Mark Walker-Ford • March 31, 2024

YouTube’s Chief Product Officer Shares Notes on Thumbnail Testing and Generative AI Updates

Some insights into how YouTube is approaching generative AI.

By Andrew Hutchinson • March 27, 2024

YouTube Advises Channel Managers Not To Delete Uploaded Clips

Deleting videos can impact your overall channel ranking.

By Andrew Hutchinson • March 25, 2024

YouTube Tests New Audience Filters for Its Video Retention Stats

New insights for your YouTube content planning. 

By Andrew Hutchinson • March 20, 2024

Meta Announces Shutdown of Its CrowdTangle Monitoring App

Meta's moving on from its platform monitoring tool.

By Andrew Hutchinson • March 14, 2024

Google Announces New Core Algorithm Update for Search

Expect turbulence in your Google Search referrals over the coming months.

By Andrew Hutchinson • March 5, 2024

How Are Marketers Incorporating Generative AI? [Infographic]

New data shows that most marketers are now utilizing generative AI tools within their process.

By Andrew Hutchinson • Feb. 28, 2024

YouTube Expands Access to Its ‘Create’ Mobile Video Editing App

YouTube Create provides a range of editing options, and is specifically designed for Shorts clips.

By Andrew Hutchinson • Feb. 28, 2024

Google Launches Next-Level AI System, Renames Bard to Gemini

The next stage of Google's generative AI system is here.

By Andrew Hutchinson • Feb. 8, 2024

YouTube Will Now Display Live-Streams Within the Shorts Feed, Adds New Podcast Options

YouTube takes another leaf out of TikTok's playbook.

By Andrew Hutchinson • Feb. 7, 2024

8 Questions Your Website Visitors Want Answered Within 10 Seconds [Infographic]

Time to update your website? Some tips on what visitors are seeking from your business.

By Mark Walker-Ford • Feb. 5, 2024

The Buyer’s Journey: How To Reach Your Audience at Every Stage [Infographic]

Some tips to help you optimize your messaging for each stage of the buyer's journey. 

By Andrew Hutchinson • Feb. 5, 2024

AI Tips for Social Media Marketers

From testing different backgrounds for visuals or a variety of communication styles for posts, generative AI offers multiple ways to optimize your efforts. 

By Andrew Hutchinson • Jan. 30, 2024

How SMBs Are Repurposing Their Content [Infographic]

Content repurposing can drive significant benefits, when done right. 

By Andrew Hutchinson • Jan. 22, 2024

YouTube Adds Simplified Tools To Edit Long Form Clips Into Shorts

An easy way to convert your existing YouTube content into Shorts clips.

By Andrew Hutchinson • Jan. 11, 2024

8 Visual Trends To Consider for Your Marketing in 2024 [Infographic]

These visual styles are set to gain traction this year.

By Andrew Hutchinson • Jan. 4, 2024

CapCut Adds New Features for Short-Form Video Editing

More ways to create standout short video clips.

By Andrew Hutchinson • Dec. 20, 2023

An Overview of the Evolving Generative AI Landscape [Infographic]

Looking to get a better handle on all the various tools that make up the gen AI landscape?

By Andrew Hutchinson • Dec. 20, 2023