Content Marketing: Page 285

  • 3 Small Business Pinterest Marketing Tips

    First, if your company hasn't made the plunge into the amazing world of Pinterest, I highly recommend you read our free Pinterest Marketing Guide for Small Businesses to get started successfully!If your company is already on Pinterest, and you're having some issues getting traction, then we have...

    By • Dec. 26, 2013

  • The Absolute Worst Ways to Pitch a Guest Post

    "Hello Webmaster..."I stumbled on Danny Iny's Write Like Freddy guest blogging training a couple years ago. [Read my review of Write Like Freddy]Like many, I jumped on the guest blogging bandwagon and for good reason - increased traffic, more subscribers, more authority in the digital marketing n...

    By • Dec. 26, 2013

  • 5 Dreadful Blogging Mistakes of 2013

    Dreadful blogging mistakes!!??For a blogger, the biggest challenge is to get the reader's attention and have them spend much time on the blog. Given the current state of internet, where content sharing is too easy, you cannot afford to make any mistakes.But I have committed few during 2013 and ha...

    By • Dec. 26, 2013

  • Social Startups: Total Socials Lets You View Social Media Profiles for All Businesses in One Place

    People are using the Internet to find information, but more importantly, to connect with companies. And yet for so many, it can take hours to find all of a business' social media channels."It is a very long process when searching in Twitter, for instance, because it picks up on keywords in users'...

    By • Dec. 26, 2013

  • To Tell a Compelling Brand Story: Become Part of Your Customer's Identity

    Every successful company started small, as just an idea in the founder's head, and then came alive from there. These are a company's roots, and they are something every person in the world can identify with, no matter how different their own roots may be. Even though we all come from diverse ba...

    By • Dec. 25, 2013

  • Christmas Trivia: The French Write More Letters to Santa than Anyone Else [INFOGRAPHIC]

    This infographic is about Christmas commerce, but since it is rendered irrelevant by the fact that there is no more Christmas commerce to be conducted I thought it might be fun to highlight the more trivial points:The French write more letters to Santa than any other nationality. Say what you wil...

    By • Dec. 25, 2013

  • Facebook Advertising: Is It Money Your Business Should Spend?

    Do your 2014 marketing plans include Facebook advertising to promote your Facebook Business Page?Are you familiar with Facebook's algorithm called EdgeRank?Do you know EdgeRank was implemented to limit who sees your posts? Meaning that even if you have 2500 loyal brand advocates who have Liked y...

    By • Dec. 25, 2013

  • 7 Reasons Your Ecommerce Store Needs a Blog

    Here's a question I get a lot: "If I'm an ecommerce store, why would I need a blog? Wouldn't that distract my potential buyers from purchasing products?" The answer is that you absolutely need a blog. Plus, if it is done correctly, it will guide your buyers to make a conscious decision to purchas...

    By • Dec. 25, 2013
  • SMT Expert

    Surveying the Damage of Facebook's Algorithm Changes

    Whenever Facebook makes changes, people come out of the woodwork panicking and claiming the sky is falling. With the most recent updates, this could appear to be true for a few reasons. Recent studies have shown that the newest Facebook Algorithm changes have had a negative impact on the organic ...

    By • Dec. 25, 2013

  • The Rise of the Millennials [INFOGRAPHIC]

    Ever wondered who are the Generation Z, Baby Boomer and Millennials? What are the millennial characteristics? What do today's millennials want? What business marketers need to know about millennials? With 76Million+ members of the Gen Y population, they cannot be ignored. Did you know it costs $...

    By • Dec. 25, 2013

  • How Many Marketers Can REALLY Keep an Updated Blog? [INFOGRAPHIC]

    Given the increasing importance placed on blogging as a content marketing tactic for businesses, you might be forgiven for thinking that most marketer's would make blogging a priority.Well, research from Passle surprisingly suggests otherwise. In a survey of over 802 marketers from the US, UK and Canada in July/August 2013, we found that 70% of marketers said they were unable to keep an updated blog, of more than 3 posts a year.

    By • Dec. 24, 2013

  • Top 10 Most Engaging Brands of 2013 and How They Did It

    "Brand engagement" is how well a brand meets expectations that consumers hold for what drives their behavior in the category where the brand competes. More specifically, the drivers of engagement are the rational and emotional attributes, benefits, and values that come together and define how co...

    By • Dec. 24, 2013

  • 2013: Looking Back at the Top Videos, Brands and Sectors [INFOGRAPHIC]

    It's been an exciting year, to make sure you haven't missed a thing the Ebuzzing labs reveal your top ten most viewed, liked and shared video, brands and sectors of the last 12 months, in below infographic. Rankings are calculated using an algorithm which analysis views, Facebook interactions (l...

    By • Dec. 24, 2013

  • Past, Present and the Future Marketing [INFOGRAPHIC]

    No marketing technique truly dies. It just gets subsumed into a longer toolkit. But as we head into the reflective mood of the holidays and New Year, it's worth looking back at how old tactics connect with the marketing methods we use today - and how they might lead to the techniques of the futur...

    By • Dec. 23, 2013

  • Author Rank: Check Your Authority With New Virante Tool

    The authority of an author will be an important element in determining content value in the new semantic web. While there is no Google author rank as yet, Virante and Mark Traphagen have introduced their own Author Rank tool to help assess author authority and value. They understand the increasin...

    By • Dec. 23, 2013

  • Getting an Audience is Hard!

    "Getting an audience is HARD. Sustaining an audience is HARD.It demands a consistency of thought, of purpose, and of action over a long period of time." Bruce Springsteen. Bruce had to change his audience approach with his new Album Wrecking Ball and it worked as his tenth album topped the charts...

    By • Dec. 23, 2013

  • Leveraging Backlinks and SEO Effectively

    Everyone is constantly concerned about search engine optimization (SEO) and making sure that the most effective backlinks are being used and that they function properly and lead back to the right place.The mysteries of SEOInterestingly enough, many professional people believe that they understand...

    By • Dec. 23, 2013

  • 8 Ways to be a Better Facebook Page Administrator

    The success of a Facebook Page lies in the hands of its admins. Facebook Page admins are the people who are in direct contact with a Page's fans and are in charge of promoting the brand to the online world. Whether your Page has one or many admins there are a few best practices you need to know a...

    By • Dec. 23, 2013

  • Press Release Headlines: Does Length Really Matter?

    When it comes to a press release, headlines are everything.It determines whether or not a journalist will consider the press release newsworthy and worth reading.It drives social sharing (or discourages it), based on the topic and how compelling it is.It impacts click-through rates on search engi...

    By • Dec. 22, 2013

  • The 10 Best Social Media Predictions for 2014

    In my years in marketing and media relations, I've learned there is one constant: change. If you can't embrace it, you will wither on the vine. Peeirng into the crystal ball of 2014, I found some excellent prognostication from people that know much more than I do on what's next in social media ma...

    By • Dec. 22, 2013

  • New Guide Highlights 20 Top Innovations

    At this time of year, it's common for blogs and publishers to either look back at what has gone over the past year, or alternatively to look forward at what the future might bring.The past year have seen a number of reports come out gazing into the future at some of the technologies that will tr...

    By • Dec. 22, 2013

  • How Native Advertising is Going to Change Marketing in 2014 [VIDEO]

    Marketing is in transition. Banner ads don't work. Interruption advertising is delivering diminishing returns and traditional advertising is a waste of money. Yet somehow product information still needs to "get out there", brands still need to connect with their audience and marketers still need ...

    By • Dec. 22, 2013

  • How Enterprise Brands Staff and Budget for Social [INFOGRAPHIC]

    Wildfire and Ad Age recently conducted a survey asking over 500 enterprise marketing managers and executives about their approach to social marketing. They learned what the best and most successful brands are doing to engage audiences, as well as what those that struggle with social are doing.Soc...

    By • Dec. 20, 2013

  • 30+ Social Media Statistics: Growth of Small Businesses [INFOGRAPHIC]

    Did you know that 8 out of 10 small businesses use social networking sites (Facebook, Twitter, LinkedIn, etc.) for collecting and monitoring info about their competitors? Moreover, 24 percent of SMBs integrated social media in a structured way into their business, while 80 percent of SMBs increas...

    By • Dec. 20, 2013

  • Content Marketing Trends for 2014

    Content Marketing Trends for 2014Content marketing has been one of the most important tools used by website owners and companies for online marketing over the past several years. In 2014, it will become even more important than ever, with many powerful options available to the savvy marketer. H...

    By • Dec. 20, 2013