Content Marketing: Page 434

  • The Difference Between a Website that Turns You Off and One that Turns You On

    Do you love yourself? Sweet. It's a great quality. Likewise, it's great to believe in your company and what your company does well. However, the lessons learned from your self-esteem endeavors have their place. Your home page ain't it. Why are you still reading this article? It's about you. So fa...

    By • Feb. 6, 2012
  • SMT Expert

    Social Media & the Consumer: How to Handle Negative Feedback

    There are a number of businesses that are still not embracing social media. They say things like, "We'll get to it someday," while others are simply skeptical of the emerging technology. But, if I had to choose one core reason why some businesses are not embracing social media, I would say it's ...

    By • Feb. 6, 2012

  • Social Media: the Main Runway for Fashion Industry

    Paris Fashion Week Haute Couture is just over, and we're already preparing Fashion Week Ready-to-Wear Fall/Winter 2012/2013 Collection.Social Media has never been as important as this year. Bloggers are now invited to sit on the front rows, not only focusing on early-days streetstyles. They work ...

    By • Feb. 6, 2012

  • Dropbox: An Example of Real Social Marketing

    Marketing in itself is not social, it never has been and it never will be. Though sometimes there are activities that are a core example of social design and that could be qualified as a marketing. Dropbox is such an example. To give you a bit of background Dropbox is introducing a new photo impo...

    By • Feb. 6, 2012

  • Content Marketing in 6 Steps

    Most marketers have realised by now that they have to swap from the classic communication approach of sending & advertising to an approach based on content. But for most people the exact meaning of that is rather intangible. In order to help, we have composed a pragmatic step-by-step plan for...

    By • Feb. 6, 2012

  • Introducing the Content Quality Quotient

    Is your content the cream of the crop, or crap? I've seen a lot of online discussion recently about the quality of the content that we're including in our websites, blogs, and other communications. Is it educational? Does it speak to the right audience? Does it speak English? When a friend asked ...

    By • Feb. 6, 2012

  • 5 Ways to Make Websites More Social

    Making websites is pretty easy. You buy a domain. Pick a template on WordPress or any CMS platform of your choice. Throw some content and images. Get it live and SEO'd. Making it social-friendly is another story. As the world becomes more social every day, you have to make your site more open a...

    By • Feb. 4, 2012

  • Brand Protection in 5 Simple Steps

    Today, one bad experience might cost you a hundred, maybe a thousand customers. Because of this, social media has irrevocably shifted the role of customer service from an easily outsourced, back-office function to one of an organization's most important tactical assets.~Oliver Blanchard, Author o...

    By • Feb. 4, 2012

  • Social Media Monitoring for Higher Ed

    This is an article by Danny Newman posted on edSocialMedia. You can find Danny here- http://geniusrecruiter.com/social-media-monitoring/ Almost every university has embraced social media as an essential communications platform. My mother always told me that the most effective communicators are th...

    By • Feb. 3, 2012

  • Smartphones, Tablets, PCs, The Devices People Use to Discover Information in Social Media (and when)

    My friends over at bit.ly published an interesting graph that reveals the devices as well as the days/times that people use different devices and how and when they consume information. As you can imagine, it's across the board, but as you can see, there are waves that every device follows, except...

    By • Feb. 3, 2012

  • Social Media, the Super Bowl & Why Brands Need to Stay In the Game

    I know, I know... you've probably read your share of posts and articles relating to the Super Bowl and brands and advertisers. And Lord knows the postmortem will bring even more posts and articles and opinions of which spot was best, which was worst, which one featured the best use of a wild anim...

    By • Feb. 3, 2012

  • Komen Crumbles: Busted Nonprofit Brand (Part 3)

    Update here Susan G. Komen for the Cure (Komen) has struck out again. Komen has acted imperiously and (much worse) carelessly against the best interests of its core stakeholders-women who benefit from its support of breast cancer screening, treatment and research-to please its major donors and n...

    By • Feb. 3, 2012

  • Best Quora Guides and Insights of 2011

    Is Quora still a significant social media destination? When the service was first launched, I was (like many others) flooded with notifications of new followers and invitations to follow back, to the point of annoyance. But that flood began to subside in about April of last year and had slowed t...

    By • Feb. 3, 2012

  • Building a Brand for Gen Y [CONVO]

    A brand is much more than its name. A great brand will trigger an emotional reaction and, perhaps, a sense of belonging. In social media domains, it should create a motivation to share.Josh Reed (left) took his idea for a clothing line for Millennials to Curt Cuscino (right) and his team at HypeL...

    By • Feb. 3, 2012

  • Another Hashtag Gone Bad

    Blackberry (RIM) became the second major brand to experience a thrashtag this week as the result of an ill-conceived Twitter campaign. The online anomaly, or "bashtag" as Mashable is calling it, is causing PR professionals and community managers to re-think the idea of fan engagement on Twitter....

    By • Feb. 2, 2012

  • Pinterest is Taking Over

    A recent report found that Pinterest drives more referral traffic than Google+, YouTube and LinkedIn... Combined! Is it the new game-changer? Source: Monetate

    By • Feb. 2, 2012

  • The Digital Divide [infographic]

    Thanks again to Jen Rhee for this interesting infographic. Created by: Online IT Degree

    By • Feb. 2, 2012

  • Five Ways Obama Is More Social Than Your CEO

    On Monday, January 30th, President Obama hosted the White House's first Google+ hangout, a group video chat provided by the search engine's newish social network. This was just another in a long list of digital communications tools that this White House has used to reach out to citizens and voter...

    By • Feb. 2, 2012

  • 8 Marketing Trends to Implement in Your 2012 Marketing Plan

    What a year was 2011 for social media and marketing! Things moved at the speed of light, right? I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time.

    By • Feb. 2, 2012

  • Fortune 50 Online Newsroom Social Media Integration

    I recently saw a tweet that mentioned that "only 13% of Fortune 100 online newsrooms had share, like, or tweet features" and thought that number was extremely low. For research purposes, I decided to do a quick study of the Fortune 50 and focused on 4 areas of social media while looking at each of their online newsrooms.

    By • Feb. 1, 2012

  • Don't Be Authentic: Real Social Media Marketing Advice

    Today's guest post is written by Eric Wittlake. Be Authentic. A chorus of advisors and consultants that have beaten the authentic drum in recent years. It only takes a brief look at the world around us to realize we really don't want to see authentic in social media. What we really want is somet...

    By • Jan. 31, 2012

  • True Empowerment: How Social Learning and Healthcare Go Hand In Hand

    In today's information age, a vast number of new online resources are available to patients. They come with varying levels of interactivity, functionality, and credibility. Some resources serve to curate cutting-edge, evidence-based data that is readily searchable. Other resources serve to create a community where patients can track and share information, advice, and experiences. And still others fall somewhere in between. This means patients have access to more information in more forms than ever before.

    By • Jan. 31, 2012

  • Simple Social Media Assessment Tool

    Always on the lookout for new and interesting ways social media managers can assess and evaluate social media presences for their businesses (and their competitors), I came across this gem. The "Social Community Meter" is a basic, clean, no-frills way to gauge how a small business represents itse...

    By • Jan. 31, 2012

  • Sports Fans Use Social Media to Cry Foul Against New Mascot

    Sports fans in Calgary, Canada, have started nothing short of a virtual fan uprising against the new management of their city's Lacrosse team, the Calgary Roughnecks, winners of the league's coveted Champion Cup in 2004 and 2009. During the 2010-11 season, the team found found themselves in fin...

    By • Jan. 31, 2012

  • Nissan Embraces Social Media to Improve Customer Experiences and Foster Advocacy

    In this episode of (R)evolution, Nissan's David Mingle, Director of Customer Management and Erich Marx, Director of Marketing join me for a refreshing conversation about social media's impact on business transformation, customer experiences, and building an adaptive business model to learn and ev...

    By • Jan. 30, 2012