Content Marketing: Page 435

  • Sports Fans Use Social Media to Cry Foul Against New Mascot

    Sports fans in Calgary, Canada, have started nothing short of a virtual fan uprising against the new management of their city's Lacrosse team, the Calgary Roughnecks, winners of the league's coveted Champion Cup in 2004 and 2009. During the 2010-11 season, the team found found themselves in fin...

    By • Jan. 31, 2012

  • Nissan Embraces Social Media to Improve Customer Experiences and Foster Advocacy

    In this episode of (R)evolution, Nissan's David Mingle, Director of Customer Management and Erich Marx, Director of Marketing join me for a refreshing conversation about social media's impact on business transformation, customer experiences, and building an adaptive business model to learn and ev...

    By • Jan. 30, 2012

  • Too Many Social Media Marketers Still Believe Size Matters

    A recent study revealed that social media marketers are still hung up on size; still worried about quantity over quality when it comes to social media marketing measurement. As anyone who knows me or has been around me for more than thirty seconds knows I am a somewhat of a pop culture savant. I ...

    By • Jan. 30, 2012

  • McDonald's Promoted Twitter Campaign #McFailed

    This past week fast-food giant McDonald's rolled out a 24-hour promoted (That means they paid for it) Twitter campaign to illicit positive stories from suppliers. The campaign first used the hashtag #MeetTheFarmers. The intent of the campaign was to focus on their organic potato farmers and encou...

    By • Jan. 30, 2012

  • #McFail: Why McDonald's Should Have Followed the ABC's of Responding to Negative Feedback on Social Media

    This has been quite the week for social media blunders, particularly on Twitter. McDonald's most recent PR stunt is more-commonly being referred to as "#McFail." The campaign was intended to shift consumer opinions using the hashtag #McDStories, by tweeting facts about their organic potato f...

    By • Jan. 28, 2012

  • Business Wants You to Share Your Genius

    Flattery goes a long way. Apparently its goes so long now it's a full blown marketing strategy for products being rolled out this year. Business has always looked for how to appeal to consumers. They have tried telling you why their products are better or why their competitors are the worst. Now ...

    By • Jan. 27, 2012

  • HR Role in Social Media Strategy

    It's easy to look at social media as the responsibility of your marketing or public relations department. But there is another department that has an equally valid reason for tapping into the social channels. It's your Human Resources department. /HR is responsible for your staffing and dealing w...

    By • Jan. 27, 2012

  • 5 Ways to Increase Facebook Engagement Every 5 Hours

    Facebook has made recent changes like adding a significant metric such as the "People Talking About This" and launching Facebook Actions through the Open Graph last week. Facebook tells users changes like the Timeline profile will enhance user experience. Though some of you might agree that thes...

    By • Jan. 27, 2012

  • Why is Inbound Marketing So Effective? [CONVO]

    Laura Fitton, Inbound Marketing Evangelist at HubSpot, sees Inbound Marketing as composed of three key processes: get found, convert and analyze.While legacy Outbound Marketing techniques are designed to "push" messages out to prospects, Inbound Marketing combines the art of creating valuable con...

    By • Jan. 27, 2012

  • What's in a Facebook 'Like'? Not a Lot If You Have to Ask for It

    I've had a rant on Twitter (@jillney) and now I'm turning to blogging about it. I promise it will be a meaningful rant and I'm also thinking if I've had such a big reaction about people asking for Facebook 'Likes' then I'm sure you have too.Have you ever asked for a Facebook 'Like'? I'm not tal...

    By • Jan. 27, 2012

  • FinnAir, Republic Day & Why Celebration Is the Best Marketing Strategy

    A few weeks ago it was my birthday. The day before on a Saturday morning, my two boys came leaping into our room very excited to wake me up. It wasn't so much about my birthday, unfortunately, as it was about getting ready to do their favourite thing on a Saturday morning: going to IHOP for panca...

    By • Jan. 26, 2012

  • Social Marketing Trends to Look For in 2012: Predictions from Top Marketers

    We all wish we had a crystal ball we can consult whenever we need to peek into the future. Short of offering our peers that magic crystal, we connected with some of the best and brightest to ask them to predict what 2012 has in store for us. We compiled the collective wisdom of 34 renowned expe...

    By • Jan. 26, 2012

  • Using Social Sites to Accomplish Your Goals

    Question: Can you effectively engage multiple social sites with limited staff?

    By • Jan. 26, 2012

  • Novo Nordisk Handles Paula Deen Reactions on Facebook

    I received this interesting clip from a friend. Novo Nordisk fans were reacting negatively to the Paula Deen deal on Facebook, but some advocates stepped in to defend the brand without brand interference. Below, you'll see that the Novo Nordisk community manager "played it cool" by only reminding the fans of the FDA guidelines. Good approach to issue management in social media.Here are the best practices this mini case study underscores:

    By • Jan. 26, 2012

  • Breaking Down Walls: A Facebook Marketing Discussion with John Haydon

    If you are looking for information on Facebook marketing, John Haydon literally wrote the book on it, as co-author of the soon-to-be released Facebook Marketing for Dummies (3rd edition). He is also a regular contribution to the Huffington Post, an instructor at MarketingProfs University, and co-...

    By • Jan. 26, 2012

  • McDonald's, Hashtags and Branding Lessons

    Just last week, Ekaterina Walter, a social media strategist at Intel, wrote a post about the two-way nature of social media that, in light of the #McDStories Twitter hashtag-gone-wrong, seems to be downright prescient: With the growth of social media and all the two-way channels of communication...

    By • Jan. 25, 2012

  • What's Your Social Media Signature?

    Are you Lady Gaga? Are you Anderson Cooper? If not, and you're a first time author like me, your chances of getting published by a major publisher are about the same as being hit by lightning on the same day as winning Power Ball. So what do you do if you have the next big idea? Invoke the power ...

    By • Jan. 25, 2012

  • Orbit Facebook Contest Driven by Fan Brand Engagement [Convo]

    "What you're doing needs to be tightly integrated with your brand."In this conversation, I speak with Jennifer Jackson Luth, Senior Manager of North American Corporate Affairs at Wrigley, about a Facebook application for Orbit gum that captures and amplifies fan brand engagement.An online tool pu...

    By • Jan. 25, 2012

  • Abject Lessons Learnt from McDonald's Social Media Disaster

    When you are a company whose products are synonymous with fast food and poor nutrition and whose job posts have made it into the Oxford English Dictionary as a byword for "An unstimulating, low-paid job with few prospects, esp. one created by the expansion of the service sector," you might, under...

    By • Jan. 24, 2012

  • YouTube Killed the TV Star: Why Online Video Marketing is Essential for Marketers in 2012

    No other tool in your marketing toolbox delivers the bang-for-your-buck like video content. From our ebook Biggest Social Marketing and New Media Predictions for 2012, Jay Baer, social media strategist, coach, speaker and all-around good guy, shared that 2012 will be "the explosion in short-form...

    By • Jan. 24, 2012

  • A Brief Intro to Navigating the Chinese Social Media Landscape

    Not enough has been shared about Chinese social media channels and even then, some are misleading and I personally find not quite helpful in terms of helping big corporations understand the game and what the marketing potential and critical mass of the Chinese can do for their products.

    By • Jan. 24, 2012

  • The Challenge of Social Media is Called People

    By • Jan. 24, 2012

  • Engaging Customers on your Facebook Page

    Engaging Customers on your Facebook Page So, you have gone ahead and created a Facebook page. It looks very pretty and has lot of bells and whistles. You have an active website from where you have managed to seduce hundreds or even thousands of visitors to "Like" you on Facebook. But how many are...

    By • Jan. 24, 2012

  • Social Media Tips for the New Year

    2011 was a big year for social media. The "Big Three," Facebook, Twitter and LinkedIn got bigger. Hundreds, maybe thousands of other social networks flourished. One would be hard-pressed to make the case that social media is still just a fad. Instead, it's become clear social media is here to stay. It has fundamentally changed the way we do business and the way we document our everyday lives. One in every nine people on Earth are on Facebook and people spend over 700 billion minutes a month sharing photos and status updates.

    By • Jan. 23, 2012

  • Insights 12 - What Needs to Be on Your Digital Agenda in 2012? Six of 10 - Social Commerce

    Social commerce has been on the rise for well over 12 months, and was actually a topic for my presentation at last year's Insight's conference. At that time, it was fair to say that the web was awash, with Facebook shops becoming commonplace. With it came the debate about whether or not Facebook ...

    By • Jan. 23, 2012