Content Marketing: Page 433

  • The GRAMMY Awards 2012: How social media changed the DNA of the Recording Academy

    In celebration of the 54th GRAMMY Awards, we are debuting a special edition of (R)evolution. Shot on location in Los Angeles, Evan Green, CMO of the Recording Academy discusses the fusion of two worlds, the social explosion and the increasingly sophisticated expectations of consumers.In this fas...

    By • Feb. 11, 2012

  • Social Influence: 3 Questions for Marketing and PR Pros

    How important is social influence and why should we care?Those two questions have been buzzing around my head like maddening bees for days now as I prepare a discussion for a Social Media for PR class at RIT.With the seeming boom in social influence measuring tools (Klout, PeerIndex, Empire Avenu...

    By • Feb. 10, 2012

  • Social Media Fails, Foibles and Fiascoes

    The recent and much talked-about McDonald's Twitter fail highlights a couple of grim realities about using social media. First, their fiasco underscores the need for a comprehensive strategy that considers what you want to achieve once you've engaged your audience. And second, you should ...

    By • Feb. 10, 2012

  • Facebook, 3D Glasses and Brand Loyalty

    Some recent studies out this week from emarketer state that 'Facebook Likes' don't always result in brand Loyalty.' Click here to see this emarketer studyAre we surprised by that?I personally am not and this is why.My belief is that the majority of brands are currently not providing their consume...

    By • Feb. 10, 2012

  • How Nonprofits Can Get the Most Out of Foursquare

    Location-based social platforms like Foursquare are making good use of the opportunities the social and mobile web offer. Foursquare is continually adding more features to make the world easier to use and explore. Many nonprofits are using these features on Foursquare to amplifying their messagin...

    By • Feb. 10, 2012

  • How Will You Be Filling Your Online Cosmic Cart? (CONVO)

    There are a number of product tagging and recognition applications for web text, pictures and video on websites. And there are several "universal shopping carts" for making purchases on multiple sites during the course of one spree.Combined, these solutions benefit all parties: Viewers get to buy...

    By • Feb. 10, 2012

  • A Brief Insight Into Facebook Marketing (Infographic) 2012

    Did you know Facebook is currently the largest single publisher of all U.S. ad impressions? Or that over a quarter of engagement comes from content posted on the Facebook newsfeed? This infographic from The Social Marketer gives several important details about facebook that every marketer needs t...

    By • Feb. 10, 2012

  • Who's Afraid of the Big Bad Social? Not The Wall Street Journal

    I've been in publishing since before fax machines, and like many veterans of old media, I've seen technology rip the living heart out of those great institutions that came of age with moveable type. For the most part, the leaders of those newspaper and magazine companies, as well as their newer ...

    By • Feb. 10, 2012

  • I Don't Know Why Companies Even Bother Being on Facebook

    Bold statement - and I definitely share some sympathy with the respondents of a "conversocial study" online questionnaire to assess the state of customer satisfaction with corporate social media sites. The study was completed by 513 respondents, focusing on 9 questions asked. For this exclusive ...

    By • Feb. 10, 2012

  • When It Comes to Facebook a Like Does Not Equal a Sale

    Marketers should make the mistake of assuming that a Facebook "like" equates to a sale or even a loyal customer.I want to share some findings I came across via eMarketer re: a study conducted by eVoc Insights on the value of a Facebook "like." I also want to make note of something else I saw in ...

    By • Feb. 9, 2012

  • Pinterest - More Than Just a Pinboard

    Having revealed itself just over a year ago, Pinterest has recently surpassed 10 million users, a fact which itself proves that Pinterest has evolved from a clever start-up into a fully-fledged network in its own right. Already loved by many people, the concept of Pinterest is to create a number ...

    By • Feb. 9, 2012

  • Social + Product = Better Products

    In this post, I'd like to share some ideas about the new opportunities to improve all kinds of products using social media techniques.IntroductionI believe that we're still in the era of a "horseless carriage" version of social media: we added a motor, but kept the rest of the machine.In other wo...

    By • Feb. 9, 2012

  • Facebook 'Likes' Don't Drive Brand Loyalty

    eMarketer recently issued a very interesting piece conducted on Facebook "likes" and the brand loyalty associated with them. We often discuss and dissect with our clients what "liking" a company really means and if forcing people to "like" you is a reasonable way of getting eyeballs to your busin...

    By • Feb. 9, 2012

  • Social Media Monitoring Future Of Engagement: #SoLongVampires Audi Super Bowl Ad

    This is a guest post from Murray's new video project "The Future of Engagement" showing the impact of Audi including a hashtag for their new commercial about LED headlights being as "close to daylight" as you can get.In the video, Murray says he chose Audi because they were very creative last year and they were the first advertiser to include a hashtag in their ads.

    By • Feb. 9, 2012

  • Why Are Businesses 'Doing' Social Media?

    Because they have to. Business today IS social. But there is an important distinction between simply "doing" social and "being" social. Businesses find they are more successful when they aren't simply doing social because "everyone else is."Consumers and marketers alike are realizing that mass ma...

    By • Feb. 9, 2012

  • Season 2 Finale: How Yamaha Invests in New Customer Experiences

    This is it...the Season Finale! And, what a way to end Season 2 of (R)evolution....In this episode, Yamaha shares what is by far the most expansive view of disruptive technology's impact on business infrastructure and culture on the show to date. What you'll see is a genuine discussion with Jeff ...

    By • Feb. 8, 2012

  • Listening Platforms; Useful or Strategic?

    When talking to marketing executives, the most common complaint that I hear regarding social media listening platforms is that they only validate what brands already know. While validation is useful, it is not strategic. Marketing executives want to gain insights into their customers' behavior....

    By • Feb. 8, 2012

  • Cross Platform Marketing Amplifies Jackson Hewitt Campaign [CONVO]

    Tax season is upon us and so are the advertising campaigns of the companies that want to prepare our returns.This season, Jackson Hewitt, working with agency 22squared, is coordinating all elements - TV, print and multiple social channels - in an attempt to be heard above the roar of the signific...

    By • Feb. 8, 2012

  • Using LinkedIn for Competitive Intelligence

    With so many channels available to listen and explore right from Facebook to Twitter to LinkedIn to YouTube to Tumblr to ... getting data about your competition has never been simpler. However, converting the data to real Competitive Intelligence remains a challenge.LinkedIn is one such place where phenomenal amount of data is available about your competitor for you to analyze.So where do you start?

    By • Feb. 8, 2012

  • Silos: The Biggest Barrier To True Brand & Consumer Engagement?

    Call it multi-channel marketing. Call it an integrated marketing strategy. Whatever name you apply to it, brands and companies are still struggling to give consumers what they want... a consistent and seamless message across all marketing channels.A study conducted by Gartner, a leading informati...

    By • Feb. 7, 2012

  • Social Selling: How to Ethically Reach your Followers and Drive Sales

    Today's guest post is written by Kieran Flanagan. In many ways, the advent of social selling has changed how we do business. Gone are the days of faceless organizations. Now, businesses rely on getting and maintaining the good will of their customers in order to make a sale. How do businesses do...

    By • Feb. 7, 2012

  • How to Make Your Content Go Viral

    We have an internal joke when a client or prospect asks us to help them create something viral. We say, "Sure! Have two guys kick one another in the privates and it's sure to go viral!" The fact of the matter is, you can't MAKE anything go viral. It's not about how many shares you can get from yo...

    By • Feb. 7, 2012

  • Human Media: The Human Approach that Changes the Outcome

    By • Feb. 7, 2012

  • Facebook: Why is Nobody Listening?

    SummaryOne headline this week read, Procter & Gamble would lay off 1,600 after discovering that advertising on Facebook is free. But how many of your 2000 fans bother to take part in the conversation? Less than half a percent. Learn from Red Bull, Coca-Cola and Nike! Or maybe NOT. I just got ...

    By • Feb. 7, 2012

  • Auto Industry Bailout PR at GM [Podcast]

    Handling crisis PR at GM before, during and after US taxpayers rescued the automaker with Jennifer Ecclestone (@jenecclestone), Social Media and Executive Communications for the GM Product and Technology division.Jennifer and Eric discuss the automotive industry crisis of 2008-2010, how the US ...

    By • Feb. 7, 2012