Content Marketing: Page 637

  • Build a LinkedIN Profile That You Can be Proud Of!

    If you are looking for a job, you should count on employers looking for your LinkedIN profile. It's becoming a business standard to check people out online before hiring them, whether doing a Google search or looking them up on LinkedIN or Facebook.Are you searching for a job with a bland or emp...

    By • June 9, 2008

  • Slide Giving Up on Facebook? What's It Really Mean?

    From Alley Insider: Slide, the company that makes Facebook's most popular apps, says it's done making new ones for the social network. Keith Rabois, VP of strategy and business development, told us this week that the company wants to concentrate on making the existing apps like FunWall and Top F...

    By • June 9, 2008

  • Suivre l'Euro 2008 sur les blogs

    De retour de mon périple en France avec Claude Malaison qui nous a amené à Paris et Bordeaux. Je rassemble mes notes, observations et réflexions sur cette semaine intense et publierai demain un billet récapitulatif. En attendant Claude a déjà blogué notre marathon. Comme vous le savez, ici c'e...

    By • June 8, 2008

  • Is Web Time a Factor?

    Time has always been and will continue to be a critical factor of decisions both personally and professionally. Whether it be an individual or a business decision it seems to always hang on the factor of time. As individuals and businesses pursue opportunities the issues of time intensifies. Th...

    By • June 8, 2008

  • Conversations matter as value flows in webs

    Since I began blogging over 6 years ago, I've always examine the social web through the lens of conversation. Brian Clark has nicely framed the Five Essential Elements of Effective Social Media Marketing: Observing Conversation Sparking Conversation Conversational Content Interactive Convers...

    By • June 8, 2008

  • The New PR: Clean, Green, Smart

    By now, you should know I'm a big proponent of social media for both PR and journalists alike. On the PR side, this new revolution is about more than just increased efficiency and open dialog, it's also a change in lifestyle for PR pros and an overall greening of the industry.The Scene We've all...

    By • June 8, 2008

  • Psychology of why reuse fails - courtesy of GeekAndPoke

    This amusing cartoon by Geek and Poke captures one of the important reasons why so much of our planned software reuse fails. Thus projects often fail to achieve the economy of scale benefits from the business case.Within companies there is often little trust between departments and an unwillin...

    June 8, 2008

  • What Would You Do With An Extra 15 Hours Per Week?

    Just like Ringo, I get by with a little help from my friends. I am happy to be featured as a guest blogger on Drew's Marketing Minute. Please visit Drew's blog and read my post. I recently suggested quite a few media outlets to cover if you hope to be an A-list blogger. In my guest post, I expl...

    By • June 7, 2008

  • NetVibes for Marketers

    Michael Cohen from Netvibes presented the basics of the customizable interface for the Netvibes service. He is talking to a room full of CRM marketers for a major CPG (consumer packaged goods) in Barcelona. They all want to know how they can brand widegts and pages within the service and then c...

    By • June 6, 2008

  • SMT's Exhibit at the IABC Conference, June 23-24

    As many of you know, SMT will be a proud exhibitor at the annual conference of the International Association of Business Communicators, one of the two major trade associations for public relations (broadly defined) practitioners. There will be more than 1,600 corporate communications executi...

    By • June 6, 2008

  • Has The Game & Rules Changed?

    Every business wants to grow profitably. The chase to profitability and growth is always centric to methods, or how. Businesses try different strategies and tactics. Many methods have been tried including slick marketing messages vying to get potential customers attention. Some "tricks of the t...

    By • June 6, 2008

  • Sarah Lacy's Personal Branding Confessions

    Sarah Lacy has reported on startups and venture capital in Silicon Valley for nearly a decade. She writesValley Girl, a biweekly column for BusinessWeek and co-hosts Tech Ticker on Yahoo! Finance. Sarah is an award winning journalist and author of a brand new book called "Once You're Lucky, Twic...

    By • June 6, 2008

  • How To Write A Good Communications Plan - Part 7 - Audiences

    This is the seventh post in a series exploring how to write a good communications plan. At this stage we've finished our analysis of the situation, set our objectives and decided on a strategy. Now it's time to decide our audience - in other words, who we're speaking to. Audiences Think back I...

    By • June 6, 2008

  • Social Media Could Choke Newspaper Entirely

    It's true. So what can we do as news consumers to ensure ethical journalism remains a part of our society?Last week I suggested those of us in the PR industry take time to PR It Forward. My thought is that those of us who are utilizing social media should share our knowledge (in a non-threateni...

    By • June 6, 2008

  • What makes a viral ad?

    Great article and examples from the CEO of JWT India . His tips: Controversy is the mother of advertising.Get viewers to wonder whether it is real or notIgnite communitiesThrown down the gaungletMake it hilarious if it has to be funTitillate...Link to original post

    By • June 5, 2008

  • A Shift in Broadcasting?

    While the term "broadcasting" means many things most think in terms of blogs, social networks and YouTube. The next leg of the social web will progress to enable individuals, groups and entire communities to establish their own "broadcasting stations" using live and on demand video.The tools ar...

    By • June 5, 2008

  • Every Company Needs a Director of First Impressions

    Since people are the face of the company, there must be an emphasis on each person who represents the corporate brand. Sure everyone needs to understand the corporate message and culture in order to be successful at their job, but what about the receptionist? When a customer, potential customer...

    By • June 5, 2008

  • No More Makin' Copies

    FedEx has announced that it will pay $891 million to cross-out the Kinko's brand name on its FedEx Kinko's storefronts, and replace it with the name "FedEx Office." "The FedEx Office name better describes the wide range of services available at its retail centers and takes full advantage of ...

    By • June 5, 2008

  • All-Natural PR

    The GMC crowd saw an opening and carpe diem! After years of public abuse and regulatory setbacks, some smart (PR-minded) person at "agricultural biotechnology" giant Monsanto had the foresight to lever the worldwide food shortage to make a cogent case for its major staple -- genetically modifie...

    By • June 5, 2008

  • Brand as a Dialog

    An interesting study from the University of Texas recently showed that the typical information posted on social networking sites - favorite books, movies, music, and quotes; major; hometown; and similar personal items - doesn't always give others an accurate impression of you.When the researcher...

    By • June 4, 2008

  • Your Visitors Are Trying To Tell You Something

    Photo Courtesy of Morguefile Many bloggers have a laser-like focus on a very specific topic. Not me. I'm more like a shotgun. Long-time THINKers know that we present an eclectic mix of marketing-related content here. This is by design because that is what you have been telling me you want wi...

    By • June 4, 2008

  • Writing Content In A Web 2.0 World

    You've heard all the hype about Web 2.0, but what does it all mean? How will it affect your business? How do you communicate with potential readers and customers in this new era? My free white paper, Writing Content in a Web 2.0 World, answers these questions and: What exactly is Web 2.0? How s...

    By • June 4, 2008

  • Go Ahead, Add 'News Producer' To Your Resume

    So I'm sifting through my RSS feeds on Google Reader, organizing each element just right, and filtering out the junk I don't want to read about when it hits me... I'm producing my own news! Believe it or not, social media has given each of us the skills to produce our own newscast. We know wha...

    By • June 4, 2008

  • Oops! My product is selling to the wrong market!

    In a recent discussion with a client, we were talking about how well their recent strategic shift was going towards a new market segment. They told me that at first blush, it looked pretty good. Sales of the product were robust, so SVP of Sales was quite happy. Since we focus on marketing, we as...

    By • June 3, 2008

  • Enterprise 2.0 Behaviors

    I think (and hope) that the Enterprise 2.0 discussion is evolving from a technology discussion to a behavioral one. I am seeing leaders like Sam Lawrence from Jive Software talking more and more about this. In his post, "On Social Networks, nobody thinks you're a dog", Sam says The most importa...

    By • June 3, 2008