Content Marketing: Page 646

  • Leverage Social And Media Secure Your Next Career Move

    As you know I write a lot about the power of social media to help you build your reputation online. One of the case studies I share in my speaking about social media, personal branding and career success is of my good friend and mastermind buddy Jessica Bowman who is an SEO expert. After reloc...

    By • April 30, 2008

  • Obama's Conundrum

    I'd like to try and learn a branding lesson from the challenge facing Barak Obama as he vies to become the Democratic nominee for President. His brand seems to be that we need to change the conduct public discourse and, thereby, address important issues more constructively. Only a lot of people...

    By • April 30, 2008

  • Social Media PR (Made for Journalists)

    I've spent a considerable amount of time pouring over the contents of the two social media release and newsroom templates offered up by Todd Defren of Shift Communications and Canada's Social Media Group- Digital Snippets. The emphasis of both of these templates focuses on the conversation. Jou...

    By • April 30, 2008

  • What's your nGen Era Story?

    BSG Alliance, my employer, changed its name to nGenera (en-gen-ER-a) this week. I really like the new name and logo. Because we've grown so fast (acquiring 5 companies in less than a year), it was important to mash-up all the humans under one single identity and brand. I'm sure someone in m...

    By • April 30, 2008

  • Monitor, Track and Participate in Social Media - a podcast with Michael Spataro

    Over the past few years marketers have been working on tracking conversations about their brands on the Web (you are tracking and listening, aren't you?). But once you have that in place, then what?Strategies for understanding and dealing with the flow of all these conversations are the natural...

    By • April 30, 2008

  • For Corporate Social Media Practitioners. By Corporate Social Media Practitioners.

    Conversation Matter: Bridging the Social Media Gap Last month Michael Brito contacted me about a project he was getting ready to launch. I'd met Michael at a conference last year, he had left HP right before I started working there. He went to Yahoo and now is at Intel. Michael's idea was to la...

    By • April 29, 2008

  • European Media and their websites in a Web2.0 age...

    Mainstream media have turned to the web some time ago but more and more news sites are incorporating social media features like RSS feeds, blogs etc... into their websites. Already in 2006, the Bivings Group started to index this movement when it launched a call for "newspaper research" which I ...

    By • April 29, 2008

  • The COMcastic forecast â€" chance of storms

    . . . with possible improvement if COMmunication improvesJay Deragon's post Can Comcast Reverse the Storm suggests that Comcast has the opportunity to be a leading brand that leverages the tools of the web for improvement of service and innovation of propositions to their customer base, both ...

    By • April 29, 2008

  • The 7 Deadly Sins of Blogging

    The flipside of the ten P's of blogging previously covered here are the attributes or characteristics that should be avoided in creating a successful business blog. Like the seven deadly sins in Christianity, these vices can relegate a blogger to the underworld of the blogosphere though the judg...

    By • April 29, 2008

  • Contemplating the Echo Chamber: Just Who Are You Talking To?

    Recently, I have found myself at a bit of an impasse with this blog. It is not because I haven't wanted to write, although time (or lack of it) has been an issue. It is more that I am feeling slightly disillusioned because I am aware that I am quite regularly stuck in the proverbial echo chambe...

    By • April 29, 2008

  • Technorati Is Dead To Me

    Start digging, Technorati is dead. I'm sure, like the old man in Spamalot, Technorati is protesting that "I'm not dead yet." But trust me, the corpse is quickly reaching room temperature. Bring out your dead. I rarely get any traffic from Technorati anymore. It's been weeks since any traffic wa...

    By • April 29, 2008

  • Media Comparison and Strategy: Blog, Podcast, Magazine & Book

    As a blog owner, podcaster, magazine publisher and soon to be book author, I've learned a lot about media creation, distribution, marketing and branding. Today I would like to discuss differences, benefits and how to build and market each type. I firmly believe that various media supports each o...

    By • April 29, 2008

  • Can Comcast Reverse the Storm?

    The social web is enabling customers to have a loud voice with the service levels from their suppliers. One example that has received profile throughout the blogosphere is Comcast. Bob Fernandez of The Philadelphia Inquirer had an article in The Seattle Times yesterday titled Stormy times for...

    By • April 29, 2008

  • Information Arbitrage and the Window of Opportunity

    Ross Mayfield, riffing on a blog by JP Rangaswami on the value of information - or more precisely the corruption of the value of information - added some great perspective to the discussion of why information should not be so tightly controlled within enterprises. And Ross makes the suggestio...

    By • April 29, 2008

  • Is "My Dow Network" a "Social Network"?

    By Dennis D. McDonald I recently spoke with Trish Bharwada of The Dow Chemical Company. Trish manages My Dow Network, a web-based online membership service launched in 2007 that targets retirees and former employees of Dow. This is how the official news release describes My Dow Network: The cl...

    By • April 28, 2008

  • Data chart of the week: who do people trust?

    by Josh Bernoff For today's weekly data chart we'll look at a different kind of data for a change -- not a Social Technographics Profile but some attitudinal data that's highlighted in Groundswell. Today's question is: whom do you trust? As you can see, 83% trust the word of a friend. But perha...

    By • April 28, 2008

  • Community Managers and Managing Communities

    I wonder how most organizations are handling the role of community manager. I'm curious where a community manager reports. Marketing? HR? Customer service? I wonder how organizations are justifying the cost, and what they believe the role entails for level of effort. How are companies using the...

    By • April 28, 2008

  • Social Media Press Releases: Your Secret Weapon

    For those of you who don't know, Chris Anderson, author of the acclaimed book The Long Tail, is also the editor of Wired Magazine. Like so many journalists (and increasingly these days, bloggers) Chris is inundated with email pitches from PR folks, many of which are completely off target. It go...

    By • April 28, 2008

  • Twittering Journalists - Part 2

    Here are some more media outlets using Twitter, mostly from Red 66. Please add to the list if you know some we've missed. 47 News, Tokyo, Japan @47news ABC News, Brisbane, Queensland, Australia @abcnewsbrisbane AgendaTwiMedios @agendatwitter AmericasReport @AmericasReport Breaking News Alerts @B...

    By • April 28, 2008

  • Blogger of the Week - Peter Himler, The Flack

    In the old days --say, two years ago--companies and publicity-seeking individuals paid public relations firms to get their names into print and onto the airways. Then along came social media and--guess what--they still pay public relations firms to get their names into print and onto the airwa...

    April 28, 2008

  • Myth: Personal Branding Is All About YOU

    False! Personal branding is not about you, it's about everyone else. This post is required reading for everyone who believes that myth. Note: I tend to do podcasts when the point can better be expressed through my personality and personal connection. Daniel Pink Introduction This all comes toge...

    By • April 28, 2008

  • How Do I Get Placement On Blogs?

    A fellow public relations professional posed the question: "How do I get placement on blogs?" The answer I gave was honest and to the point, but it didn't address the a hidden problem in his approach. view on flickr»" href="http://farm1.static.flickr.com/53/126354515_...

    By • April 28, 2008

  • Who Will Lead?

    There are three elements that control the value chain of the social web: access, creation and distribution. Are the ISP's, Cable and Wireless operators sitting in a prime position to create a new market? Capturing or leading consumer movements towards convergence of media access, creation and d...

    By • April 28, 2008

  • 5 Ways to Prevent a Reputational Disaster

    Lots of brands are finding out the hard way that there are plenty of conversations taking place about them online. For good or bad.Many brands choose to ignore this. But hope is not a strategy.Since consumers rely heavily on the Web as an authoritative source of information, managing a brand's ...

    By • April 28, 2008

  • A second wind for Second Life?

    If you missed the news last week, Second Life-maker Linden Lab named Organic CEO Mark Kingdon as their new CEO (replacing founding CEO Philip Rosedale who stepped down, assuming the Chairman role, last month.) It's not unusual for a founder to flounder, leading to the appointment of new corpor...

    By • April 28, 2008