Content Marketing: Page 647

  • Pitch Media Using Twitter

    It's more of a question than a suggestion, but I think it could be a unique way to touch your media contacts without blitzing them with excess pitches. Here's a little background... Last week Sarah Perez posted this article on ReadWriteWeb about something called "Twitpitch" invented by Stowe Boy...

    By • April 28, 2008

  • Idea Bar #11: Exceptional Service is Not the Same as a Remarkable Service

    I like nice hotels. Hotels with something special. And like almost everyone, I appreciate remarkeable experiences. I would rather talk about an interesting experience with someone than who is leading on American Idol or the books I am reading. That's probably why I keep trying boutique hotels. ...

    By • April 27, 2008

  • Completely and totally unscientific . . . but Facebook beats LinkedIn and Myspace for growth

    . . . and, I'll bet more Twitterers have Facebook than LinkedIn and more Facebook than a MySpace (or at least they talk about Facebook more).(corrected)According to Twist, which displays trends on Twitter, Facebook is discussed a lot more than MySpace (at least in the past week). And there's a...

    By • April 27, 2008

  • As the Schwag Turns

    Does it mean something that buying corporate schwag has been replaced by donating unwanted schwag? ValleySchwag sold grab bags as recently as three weeks ago, when the last bags featured stuff from SXSW. If you missed the party, you could at least get some of the bag, I guess. But the challenge...

    By • April 26, 2008

  • What Will We Gain?

    People get paid to do a job, perform a service or sell a product. In the virtual world many are chasing opportunities to get paid but unless there is a market for what you do the only payment you'll get is a "hit" or a click-through which earns "cents". Others may tell you it's about being s...

    By • April 26, 2008

  • Innovation, Customer-focus, & Long-term Thinking

    Here is a fascinating interview with Jeff Bezos of Amazon. Jeff has been on a mission since day-one of Amazon and has done an amazing job of both short-term execution excellence while keeping the company focused on the long-term goal. This post is primarily directed at my colleagues at nGenera (...

    By • April 26, 2008

  • Controlling Content In A Social Publishing World

    I read this PCWorld story and I couldn't help but think how indicative it is of of the typical command and control mentality within enterprises. I know there's a balance between fighting the external social network (SoNet) effect and creating a corporate one of your own. With all the technology ...

    By • April 25, 2008

  • Zude, Where's My Digital Identity Hub

    One of the more talked about companies at the Web 2.0 Expo is Zude, an interesting example of what's possible in the realm of social computing. The world maybe doesn't need another social network, but what we sure could use is a platform that allows us to aggregate social elements from all over ...

    By • April 25, 2008

  • Economies of scale in the very personal groundswell

    by Josh Bernoff There's a fundamental contradiction at the heart of groundswell strategy. We've told you that it's a big error to treat everyone in the groundswell as if they were the same. That's why we find the beehive metaphor inappropriate. People's contributions are as different as they are...

    By • April 25, 2008

  • The Power Of Nurturing

    In the age of fast-paced multi-touch campaigns that can be executed with the touch of button, we sometimes forget that we have a massive amount of potential prospecting data sitting our marketing databases. Prospects and potentially customers that have not...Link to original post

    By • April 25, 2008

  • Where's The Gold?

    The gold rush of 49′ had swarms of people headed west to find gold. The promise of wealth had people "panning in every river bank" everywhere looking for those gold nuggets. A few found them, more did not and went broke trying. Today the social web mimics the gold rush, swarms of peopl...

    By • April 25, 2008

  • Bringing the Social Web to the Financial Services Space

    There hasn't been too much social innovation in the financial services sector. Most large banks have taken hesitant steps into the social web. Their reluctance to do so is understandable. As a sector, they have a lot to worry about and the last thing that they'd want to do is take on more risk -...

    By • April 25, 2008

  • Web 2.0 Idea Swap leaves me with more questions

    Yesterday, I attended an ASAE Idea Swap on maximizing Web 2.0. Maddie Grant led a group of 20+ professionals from the association realm in a very interesting discussion. Among the association staff on hand, there were several government relations folks, who are looking to leverage the grassroot...

    By • April 24, 2008

  • SYSTEM NO LONGER WORKS, CONFIRMS UNITED NATIONS

    All explained in the Daily Mash:"We're planting crops for fuel instead of food in order to make it cheaper to drive to the shops where we then buy food that is much more expensive because we've planted crops for fuel instead of food."(...) "Meanwhile, the banks are borrowing money from taxpayer...

    By • April 24, 2008

  • In social media, listening is only half the battle

    Remember G.I. Joe and those pretty awesome public service announcements, where one of the Joes would give an important safety lesson to a group of kids engaged in questionable behavior? They always ended with the famous exchange: "Now we know!" "And knowing is half the battle." Well I say that ...

    By • April 24, 2008

  • 10 Blogging Tips from the Web 2.0 Expo

    Bookmark & Share © Add This Favorites Del.icio.us Digg Google MySpace Facebook Reddit Live Furl Yahoo MyWeb StumbleUpon More... It's been building for a while now, but being at the Web 2.0 Expo and attending sessions led by, and attended by, some of the biggest names in ...

    By • April 24, 2008

  • Professional and Personal Communication Across Generations

    Today, I wanted to discuss how different generations communication. The more you understand how to reach people properly, the more successful you will be with responses. Imagine yourself as the receiver before you send messages. This discussion will wrap around new and traditional methods of c...

    By • April 24, 2008

  • Blogger Outreach for PR: The Importance of Follow-Up

    Being social media savvy, you add blogger outreach to your PR plans for a new product launch. You carefully research blogs using related keywords and competitor names to build a solid outreach list. You carefully craft your message, following best practices for blogger PR outreach: personalize ...

    By • April 24, 2008

  • How Good Is Your Word?

    Take a good look at the last several promises you made or were made to you. Did you or they keep them? The answer is a clear indication of whether you're a person or they are a person of their word. Everyday actions also give clues to how good you are at honoring commitments, even to yourself....

    By • April 24, 2008

  • Journalists A-Twitter

    Journalists are not adopting Twitter as rapidly as one would think. Twitter is a way to quickly reach new sources, as well as to build a personal following for your reportage. If Twitter had been available when I was a reporter 100 years ago or so, I'd have been all over it. I wrote a media crit...

    By • April 24, 2008

  • Microblogging, Losing the Conversation and Watching it Explode!

    What made this panel so exciting (apart from the great panelists) was that it included live audience participating via twitter. On the sides of the room giant screens displayed 'tweets' that were sent to @micromedia2 live during the session, eventually folks outside of the conference room began...

    By • April 24, 2008

  • What R U Running For?

    Ever notice how everyone is running around the web collecting followers (Twitter), connections (You name the network) and readers to ones blog? Now if your Hillary Clinton, Orack Obama or John McCain one could understand why they are "running around" seeking supporters and votes. But none of u...

    By • April 24, 2008

  • API's give rise to the Micropreneur

    Marshall Kirkpatrick of ReadWriteWeb has written a thorough and thought provoking article during the Web 2.0 Expo (which I was not able to go to at the last minute and am still sulking over). The topic of his post specifically addresses API's (Application Programming Interfaces). API's let one...

    By • April 23, 2008

  • College Students Fail When They Ask For Jobs Instead Of Relationships

    Within 24 hours, I've been given the impression that college students ask for jobs from alumni, without trying to start a relationship or at least network. I just got through speaking with one of my friends who is a freshman in college and we have a networking event today for our fraternity and ...

    By • April 23, 2008

  • Do We Really Believe the Customer Is in Charge?

    Wherever you look, more and more people are writing about how the customer is now in charge of the conversation between buyer and seller. We point to the internet in general and web 2.0 tools in particular. We note the range of choices for consumers and the intense competition that creates among...

    By • April 23, 2008