Content Marketing: Page 645

  • Personal Online Branding: 5 Questions With Dan Schawbel, Personal Branding Expert

    1. Dan, a lot of old school marketers like myself are not really savvy on personal online branding. Could you explain what personal branding is and why it's important to folks like me (40+ something)? Personal branding is how we...Link to original post

    By • May 6, 2008

  • Build Credibility For Your Personal Brand With Endorsements

    Today I want to talk about endorsements. In my opinion, this is one of the more important posts on this blog because, at the end of the day, endorsements are currency. Most people don't start off trusting your brand, but everyone has at least one person that they do trust. In order to alleviate ...

    By • May 6, 2008

  • Is It We The Peoples?

    The construct of our virtual community has people learning to unite around common causes, topics and the conversations abound. History has shown a pattern of power shifts fueled by conversations united, focused and pointed at specific desires for change voiced by the collective peoples. Today ...

    By • May 6, 2008

  • Social Media Resistance Study launched by Communitelligence and USC's Institute for Communication Technology Management (CTM)

    As part of its Executing Social Media conference series, Communitelligence, in partnership with the USC Institute for Communication Technology Management (CTM), is conducting the first ongoing research on corporate resistance to the new social media technologies. LOS ANGELES--(BUSINESS WIRE)...

    By • May 5, 2008

  • Cultural Socialutions - Oxymoron or Logical Thought Process?

    The marketplace is buzzing with the new way of solving problems. Though is hasn't been posted at Dictionary.com or Webster.com (yet) "Socialutions" is defined as people, communities and organizations leveraging technology to interact with people for the purpose of solving problems; the act of ...

    By • May 5, 2008

  • Social Media Continues to Rival Traditional Media

    As each day passes, we're presented with new information that documents the decline of traditional media in favor of online counterparts and new media competitors. It seems that newspapers are among the hardest hit with circulation and print advertising down - forcing layoffs across the country...

    By • May 5, 2008

  • Blackline to offer enterprise grade online monitoring of blogs, news sites and forums.

    Both Blackline and Leads United have now the ability to perform detailed online buzz tracking and monitoring for their clients through a partnership with Attentio, a Brussels based market intelligence company. We're now able to: Track brand & product mentions online. Discover positive or n...

    By • May 5, 2008

  • The ROI Of Social Media

    This is the first in our guest blogger series. Today's post comes from DJ Francis, Online Marketer. Marketers know that social media is impacting their business, but no one knows exactly how much. In what ways is social media changing business, how is this new medium different, and can we measur...

    By • May 5, 2008

  • A Corporate View of Personal Branding with Pros and Cons

    There are two perspectives on personal branding and today I want to highlight the corporate view. The non-bias way to do that is to let someone else introduce it and Rand Fishkin is the chosen one. Rand is the CEO & Founder of SEOmoz.org and is a well-known SEO speaker and expert. He recentl...

    By • May 5, 2008

  • The Next MySpace Is ... MySpace

    I have a bone to pick with my social media and marketing brethren. Stop making fun of people because they're on MySpace. It's unbecoming and shows that you're so overwhelmed with your own smarts that you're stupid. It's the same smugness some Mac users generate despite the fact their beloved, in...

    By • May 5, 2008

  • Socialutions: Cultural Transformation??

    The web is exploding with innovation and businesses are racing to define ways to monetize the new markets created by innovation. However chasing the innovations doesn't always equate to capturing the value chain and creating new revenue streams. Innosight writes: "Twenty-five percent of all new...

    By • May 5, 2008

  • Using Social Media to "Sell the Pitch" Internally

    For brand types, understanding the value of PR is almost inherent. It's getting the rest of the company to buy-in that proves challenging. So how can you bridge the gap between your corporate sales force and your marketing team? Try social media. As a brand guy, I was always frustrated trying t...

    By • May 5, 2008

  • After 10 years, most still don't get it - the Cluetrain Manifesto Conversation

    DeliciousGoogle BookmarksMy Yahoo BookmarksWindows Live FavoritesAsk.com MyStuffMa.gnoliaMixxPownceShoutwireJumptagsFunPXerpiWinkBibSonomyBlogMarksKhabbrBookmarks.frNewsVineSquidooProtopage BookmarksFavesYiGGYouMobFarkMindBodyGreenFeedmarker BookmarksDiglogHuggPropellerTumblrCurrentYampleLi...

    By • May 4, 2008

  • What's next for Microsoft and Yahoo!

    by Charlene Li There was an audible collective sigh of relief that the Microsoft-Yahoo! acquisition soap opera was finally at an end. For three months, the tech world has been paralyzed by the prospect of "Microhoo", believing that the deal was inevitable. Sanity prevailed on Saturday, as the t...

    By • May 4, 2008

  • How Do You Infect Minds?

    In the physical world infections are usually a reference to our bodies. In the virtual world the term infections usually carries a connotation of viruses infecting our machines. However there is another dimension of infection and that is in reference to our minds. An infection of our minds is ...

    By • May 4, 2008

  • Facebook: wld u do this IRL?

    What passes for normal on Facebook might never happen in real life. Would you literally write on a friend's wall? Do you really want to be friends with someone you didn't like when you were in class together? Do you poke people with your index finger often? Idiots of Ants (idiot savants?) crea...

    By • May 3, 2008

  • Are We Uncertain?

    Uncertainty surrounds us. This is an election year where not only are outcomes of who will lead the United States is uncertain but what will the outcomes of the new leaders policies, decisions and other newly appointed cabinet produce. The outcome will have a global effect. We are surrounded by...

    By • May 3, 2008

  • Social Media Marketing Not Subject to Recession

    Forrester Research finds interactive marketers actually plan increases in the face of recession New research from Forrester shows that 26% of respondents to their survey plan to increase their interactive marketing investments, and 46% will maintain them at current levels. Every single form ...

    By • May 2, 2008

  • Book Review: Groundswell by Charlene Li and Josh Bernoff

    Groundswell: Winning in a World Transformed by Social Mediaby Charlene Li, Josh Bernoff (Hardcover - May 5, 2008)My rating: 4.5 rubber band ballsWhat is the groundswell? A social trend in which people use technologies to get the things they need from each other, rather than from traditional inst...

    By • May 2, 2008

  • Socialutions, What are the Six P's?

    Businesses are just now beginning to examine the power of the social web for business purposes. However most approach it as a marketing mechanism rather than as a movement which requires a new management model if organizations are truly going to optimize "Socialutions". Management practices an...

    By • May 2, 2008

  • Can You Trust Your Blogger? What is the Role of Blogs in Business Communication?

    Joshua Porter recently wrote an interesting post, "Why people don't trust "bloggers" in response to Jeremiah Owyang who claims that people don't trust bloggers. As Joshua wrote that Jeremiah based his observations on three studies by respected marketing research companies: Forrester, Edelman, an...

    By Bill Ives • May 2, 2008

  • Smart Retailing

    Published in The Economic Times in the HardSell Column on the 14th August 1999 WHEN THE CHIPS ARE DOWN, ADD-ON SALES IS THE ONLY WAY TO SMART COMPUTER RETAILING In an industry where retailers are continuously under pressure for lower pricing by both the consumer and the competition, the valu...

    By • May 1, 2008

  • Organizational Identity in the Age of Social Media

    I'm very late in picking up a conversational thread with Ben Martin that I dropped in Feb(!) about how organizations can and should participate in the social web. I need to set the record straight if nothing else that Ben and I are in strong agreement on the problem - if not the solution. In ...

    By • May 1, 2008

  • Eileen Smith: Social Media Success Story

    Sometimes I wonder where this social media thing is leading and how it will affect the lives and careers of those of us participating. Several years ago, when I hardly knew what a blog was, I came across a great one here in Texas. I'm happy to report that it's now part of a true social media suc...

    By • April 30, 2008

  • Social technology marketers bullish in face of recession

    by Josh Bernoff In February we published research based on our expectation that interactive marketers should continue their investments in social applications with a recession potentially coming. Today we published the results of new research that shows that many interactive marketers actually p...

    By • April 30, 2008