Content Marketing: Page 655

  • The Four P's of Effective Business Blogging

    I was recently invited to give a presentation on the "do's and don'ts" of creating a successful business blog. In thinking about the topic, words beginning with the letter "p" kept coming to mind:Persistence: the number one reason, by far, that blogs fail is that they aren't maintained. The blo...

    By • March 14, 2008

  • Reaching and Engaging Social Content Creators

    This past month, I had been in a conversation with Matt Dickman (via his blog comment section) about how to reach social media content creators (i.e. bloggers, photographers, videographers, MySpacers, etc). It got me thinking, and as a result, here are my own suggestions on how to reach social...

    By • March 14, 2008

  • Going Social Now

    Avenue A | Razorfish's Shiv Singh posted his social media presentation from SXSW. It's a good overview of where we're at in this brave new world. I question his statement that "social media is a means to an end," however. Consumers can spot the fake, and organizations that attempt anything less ...

    By Ryan Moede • March 14, 2008

  • What Will The Semantic Web Change?

    One of the many things that are certain in life is that things will change. As we look at the future landscape of social networking change will be inevitable and the little things we complain about will be obsolete and irrelevant in a relatively short period of time. Author and Futurist Ray Kur...

    By • March 14, 2008

  • How Should I Read This? Is This the Future of Social Media Marketing?

    Dear Brain solis, (Yes, notice the typo. I'm a smart guy, but I haven't flirted with changing my name yet.)XXXX provides holistic and synergistic blend of traditional online marketing and emerging social media based buzz marketing (wait, is that one sentence? And, is this a new category, Emergi...

    By • March 14, 2008

  • Social Network Wars are Over; Now the Fun Begins

    If you're sitting on the sidelines waiting for the market to pick winners in the social network race, you can stand up now. Hitwise data for 2007 shows that MySpace and Facebook together accounted for 88% of all visits to social network sites. The next closest competitor, Bebo , got a little mo...

    By • March 13, 2008

  • What is a Flash Mob?

    Periodically, in our work in social media, we discuss flash mobs with clients. (Usually, we don't, but when it's the right idea, they can be great.) People often ask us, "What is a flash mob?" Just came across this video of a flash mob at Grand Central Station in New York City. This explains it ...

    By • March 13, 2008

  • Does Content REALLY Trump Community?

    Earlier this week AdAge published an article entitled "When It Comes to Time Spent Online, Content Trumps Community" (with the subtitle "Never Mind the Buzz: Social Nets Get Small Share of Consumers' Time".) As a social media & marketing geek, it caught my eye immediately, and I was curious ...

    By • March 13, 2008

  • Measuring the ROI of a blog post (or the Law of Unexpected Consequence)

    The reaction to my post yesterday about Can Journalists Write Great Marketing Content has been interesting. It is by no means my most widely read post (my snippet on Mike Magee's last hurrah for PR gets that honour - though that one clearly benefited from a Stumbleupon recommendation). It has ho...

    By • March 13, 2008

  • Buzzkill: People are not bees

    by Josh Bernoff (Cross-posted from our blog at harvardbusiness.org.) People are not insects. So why is it so popular, in analyzing the surge of social activity online, to compare them to bees? Here you see the covers of two recent books about social technologies, Barry Libert and Jon Spector's W...

    By • March 13, 2008

  • What Makes a Great Social Media Campaign?

    What Makes a Great Social Media Campaign?Dave Evans' ClickZ Series on marketing and social mediaLink to original post

    By • March 13, 2008

  • sxsw - so much goodness - so much tiredness!

    For the last few days, I've been attending SXSW. Having spent a while in Dallas and CA, I haven't been to the festival in a few years and well... it's different. Here's a photo from 2003 - the last time I/my company was involved with SXSW. We had a booth, we all attended the conference, and we ...

    By • March 12, 2008

  • 10 Easy Ways to Piss Off A Blogger (from SXSW)

    At SXSW yesterday, I ran a "core conversation" called 10 Easy Ways to Piss Off a Blogger. This year at SXSW, these aptly titled "conversations" were a type of speaking slot where there was a round table and the challenge of engaging people in a discussion about a particular topic. Mine was o...

    By • March 12, 2008

  • Should SXSW go Unconference?

    Like many other media geeks, I've been observing the events of the SXSW festival from affair via Twitter tweats, Qik video streams, blogs and traditional media coverage. So far, at least two major sessions (Sarah Lacy's interview of Facebook founder Mark Zuckerberg and the Social Marketing Stra...

    By • March 12, 2008

  • Caucuses are Digital, Primaries are Analog

    There's an emerging debate in the U.S. over the nature of state caucuses versus primary elections used by our political parties to choose their Presidential candidates. Hillary Clinton's campaign has begun making the case that caucuses are somehow less democratic than primaries. The argument i...

    By • March 12, 2008

  • The Impact of Words: Using Tag Clouds

    We have talked here before concerning one of my favorite aspects of my job over the years: messaging workshops . At the time I wrote: I absolutely love this exercise, it illuminates the disconnect between what customers, partners, media, analysts and even internal owners see as your core value...

    By • March 11, 2008

  • Shall We "Attack" Sarah Lacy?

    The Sarah Lacy interview with Mark Zuckerberg at the recent SXSW sparked a lot of conversations throughout the social web, most attacking Sarah. Brian Solis reports "From the get go, many believe that this interview was destined to fail. The angst and rebellion percolated to a boiling point an...

    By • March 11, 2008

  • Do Online Ads "Click" Anymore?

    Remember the movie Jerry Maguire, a 1996 film starring Tom Cruise, Cuba Gooding, Jr. and Renée Zellweger? The famous tag line was "Show Me The Money!" Many are shouting the same thing as it applies to our time and efforts with today's social web.When preparing to create a new post we do a lo...

    By • March 11, 2008

  • 15 golden rules for Web 2.0

    Introduction This article was originally designed to address the questions which were sent to me by large customers wanting to launch Web 2.0 initiatives. Very often, these clients wanted to jump on the bandwagon, but didn't know how to do it. They required help and guidance, even to underst...

    By • March 11, 2008

  • Rocking in the Free World - Blogger of the Week - Brian Solis

    We've been chasing Brian Solis for the past couple of days to give him the word that he's this week's SMT Blogger of the Week but aside from a couple of cryptic e-mails we've been unable to track him down and do our usual exhaustive reportage on exactly who this mysterious person is and why he...

    March 10, 2008

  • ReThinking Social Networks

    Personal profiles on social networks are only half of the equation. What about business profiles where people: employees, customers and suppliers can connect? Maybe it is time to ReThink. Business 3.0 was created with business and network user in mind. Business 3.0 profiles are easy to set u...

    By • March 10, 2008

  • How Do You Determine Trust?

    The relationship economy is fueled by technology, but built on trust.In relationships trust may refer to a relationship of reliance. Sociologists recognize a trust hierarchy based on forms of activity and interpersonal relations that impact trust. This hierarchy is made up of several factors i...

    By • March 10, 2008

  • How Will Public Media Change?

    We wanted to point out the piece Doc Searls wrote for Linux Journal. Doc presented a list of trends that he thinks will have an impact on public media.Doc post: "Open Source has won. We've moved into Ghandicon 4. Now what? That's the question that occurred to me yesterday, while sitting in t...

    By • March 9, 2008

  • The Inevitability of Communication Bias

    "You're going to find that many of the truths we cling to depend greatly on our own point of view." - the late Sir Alec Guinness as Ben 'Obi-Wan' Kenobi I've been a Toronto Star reader for as long as I can remember. It was the paper my parents always had in the house, and I was a Star carrier f...

    By • March 8, 2008

  • What is The Power of Conversations?

    Today's social networks provide the means for people to engage in streams of conversations about anything and everything, one to one to millions. However, when the diverse networks, and the related conversations, become seamlessly interconnected by the current "shift" to "open source" then the...

    By • March 8, 2008