Meta Expands Meta Verified Paid Checkmark Subscription Program to Indian Users

Meta is bringing paid blue checkmarks to its biggest user market.

By Andrew Hutchinson • June 7, 2023

Meta’s Oversight Board Shares its Annual Report, Highlighting the Value of Independent Assessment

Meta's Oversight Board experiment shows a potential way forward for broader scale social platform regulation.

By Andrew Hutchinson • June 6, 2023

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Meta Shares New Tips to Maximize Ad Campaign Performance

The tips are based on Meta's 'Performance 5' framework.

By Andrew Hutchinson • June 6, 2023

Meta Tests Removal of Canadian News Content in Response to Proposed Online News Act

The proposal would force Meta to pay for news links shared in its apps.

By Andrew Hutchinson • June 2, 2023

An Overview of Facebook Ad Formats [Infographic]

Some key notes on Facebook ads best practices, for each format.

By Andrew Hutchinson • June 1, 2023

Meta Threatens to Ban News Content in California Due to Proposed ‘Journalism Preservation Act’

This could get messy.

By Andrew Hutchinson • May 31, 2023

Meta Shares New Insights into Video Ad Performance [Infographic]

The study conducted with Nielsen showcases the performance of Meta's video formats, including Reels and short clips. 

By Andrew Hutchinson • May 30, 2023

Meta Adds Enhanced Voice Controls for Ray Ban Stories

But they're not AR-enabled just yet...

By Andrew Hutchinson • May 23, 2023

Meta Staff Raise Concerns About the Impacts of Staff Cuts, as Ad Buyers Report Ongoing Problems

With Meta preparing its next round of cuts, cracks are starting to appear in its systems.

By Andrew Hutchinson • May 23, 2023

4 Tips for Business Messaging Success [Infographic]

Some guidance on how to make best use of DMs in your social media marketing and customer service process.

By Andrew Hutchinson • May 19, 2023

Meta Adds New Lead Generation Tools on Facebook

In one new process, users can claim an advertised offer in-stream and the relevant discount code will be automatically applied at checkout.

By Andrew Hutchinson • May 18, 2023

Facebook Consumption Behaviors are Changing, as Reflected in Latest ‘Widely Viewed Content Report’

Political debate is less present in the app, with a lot of light-hearted posts currently dominating views.

By Andrew Hutchinson • May 17, 2023

Meta Provides New Insights into Content Removals and Government Requests

A look at Meta's enforcement actions, and the latest trends in its data.

By Andrew Hutchinson • May 17, 2023

Meta Expands ‘Meta Verified’ Verification Subscription Program to Users in the UK

UK users will now get their chance to buy themselves a blue tick on Facebook and IG.

By Andrew Hutchinson • May 16, 2023

Meta Adds New Educational and Insight Elements to its Professional Dashboard for Creators

Some new resources to help creators maximize their Facebook presence.

By Andrew Hutchinson • May 15, 2023

Meta Outlines Its Evolving AI Ad Targeting Process, Which Is Improving Ad Performance

Meta's ad systems are improving through the use of more advanced automated targeting.

By Andrew Hutchinson • May 12, 2023

Meta Begins Testing Generative AI Elements for Facebook and Instagram Ads

Meta's looking to further align its tools with the generative AI shift.

By Andrew Hutchinson • May 11, 2023

New Report Highlights the Best Times to Post to Social Platforms in 2023

Sprout Social has published its annual overview of the most engaging times to post.

By Andrew Hutchinson • May 10, 2023

Meta Expands Reels Monetization to More Creators, Updates Payout Process

Meta's improving its payout process for Reels ads, which will enable more creators to make money from their clips.

By Andrew Hutchinson • May 9, 2023

Meta Announces New Partnership with US Bank to Provide Financial Support for API-Owned Businesses

Meta will help connect Asian and Pacific Islander-owned businesses to financial resources.

By Andrew Hutchinson • May 8, 2023

Scammers are Using Verified Accounts on Facebook and Instagram to Dupe Users

Be wary of a new wave of Facebook and IG scammers posting from verified accounts.

By Andrew Hutchinson • May 5, 2023

Meta Previews New AR and Shopping Ads at NewFronts

New ad types incoming across Facebook and Instagram.

By Andrew Hutchinson • May 4, 2023

Instagram’s Testing a New Generative AI Sticker Creation Process In-App

Meta's keen to dive into the generative AI trend.

By Andrew Hutchinson • May 3, 2023

The FTC Launches New Action to Ban Meta from Monetizing Youth Data

The FTC claims that Meta violated a 2020 order on data usage restrictions.

By Andrew Hutchinson • May 3, 2023

Meta Adds New Feedback Options on Reels to Better Align with User Preferences

A quick way to register interest, or not, in displayed Reels.

By Andrew Hutchinson • May 2, 2023