Meta Publishes New Guide to Its AI-Driven Advantage+ Ad Campaigns

The guide provides a valuable overview of Meta's Advantage+ campaigns.

By Andrew Hutchinson • Oct. 5, 2023

Meta Expands Roll Out of Generative AI Features for Ad Creation

Meta’s new generative AI tools are coming to Meta Ads Manager.

By Andrew Hutchinson • Oct. 4, 2023

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Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

New Report Shows Referral Traffic From Facebook and X Continues to Decline

Seeing declines in your social traffic numbers? You’re definitely not alone.

By Andrew Hutchinson • Oct. 3, 2023

Meta Proposes $14 per Month Charge for Ad-Free Facebook

How much would you pay for an ad-free Facebook or Instagram?

By Andrew Hutchinson • Oct. 3, 2023

Meta Launches Verification for Businesses in New Zealand

Meta’s expanding its paid verification package to businesses.

By Andrew Hutchinson • Oct. 2, 2023

Meta Publishes New Report on Evolving Consumption Shifts, and What Marketers Need To Consider

Some interesting insights into evolving discovery and consumption habits.

By Andrew Hutchinson • Sept. 29, 2023

Meta’s New AI and VR Push Includes Celebrity-Influenced Chatbots and Next-Gen Smart Glasses

A range of new AI elements are coming to Facebook and IG, including new chatbots in the communications style of celebrities.

By Andrew Hutchinson • Sept. 27, 2023

Meta Looks Set to Unveil Its New AI Chatbots This Week, Available in Various Personas

According to reports, Meta's AI chatbots will come in over 30 different personas.

By Andrew Hutchinson • Sept. 24, 2023

Meta Unveils Updated Facebook Logo Design and In-App Color Palette

Not, it's not just you. The Facebook logo does look different.

By Andrew Hutchinson • Sept. 21, 2023

Facebook Will Now Allow Users to Create Multiple Profiles to Explore Different Interests

Users will be able to create alternative profiles and feeds in the app. 

By Andrew Hutchinson • Sept. 21, 2023

Meta Expands Its Paid Verification Program to Business Accounts

Now, businesses will also be able to purchase a blue tick on Facebook and IG (and soon, WhatsApp too).

By Andrew Hutchinson • Sept. 20, 2023

Meta Provides Tips on How to Maximize Your Carousel Ads [Infographic]

Some tips on how to maximize your carousel ads on Facebook and Instagram.

By Andrew Hutchinson • Sept. 18, 2023

Meta Announces New Ad Tools for the Holidays

Some new ad considerations from Meta for your holiday push.

By Andrew Hutchinson • Sept. 14, 2023

Meta Releases New Report on How Marketers Can Prepare for Coming Data Privacy Shifts

The report includes insights from some of the world's top marketing leaders.

By Andrew Hutchinson • Sept. 12, 2023

Meta Publishes New Guide to Using AI in Marketing for Holiday Campaigns

Some new insights to inform your holiday campaign approach.

By Andrew Hutchinson • Sept. 7, 2023

UK Government Removes Key Impediment to Meta’s Full Messaging Encryption Plan

Meta will now be able to enact full messaging encryption by default in the U.K.

By Andrew Hutchinson • Sept. 6, 2023

Meta Takes Another Step Away From News Content With the Removal of Facebook News in More Regions

Meta says that its users no longer engage with news content the way they used to.

By Andrew Hutchinson • Sept. 5, 2023

Meta Considers New Subscription Which Would Enable EU Users to Eliminate Ads

How much would you pay for an ad-free Facebook?

By Andrew Hutchinson • Sept. 1, 2023

Meta Tackles Two of the Largest-Ever Online Influence Operations as Its Security Approach Evolves

Meta's taking a more collaborative, broader-reaching approach to its manipulation and hate speech detection process.

By Andrew Hutchinson • Aug. 29, 2023

Meta Shares Lead Generation Ad Tips [Infographic]

A handy overview of Facebook's lead gen ad tools.

By Andrew Hutchinson • Aug. 25, 2023

Meta Looks to Pitch Next-Gen Ray Ban Stories Glasses to Live Stream Creators

This could prove to be a much stronger angle for the camera-equipped glasses.

By Andrew Hutchinson • Aug. 24, 2023

Meta Adds Branded Content Campaign Oversight to Ads Library

Users can search by influencer or brand to see the campaigns they are connected to.

By Andrew Hutchinson • Aug. 23, 2023

EU Users Can Soon Opt Out of Algorithmic Sorting on Facebook and Instagram

An algorithm-free experience in Meta’s apps is likely to be welcomed by many and will bring them into compliance with the EU’s Digital Services Act.

By Andrew Hutchinson • Aug. 22, 2023

Canadian Politicians Criticize Meta Over Local News Bans Amid Wildfire Crisis

Meta recently blocked news outlets in Canada in a dispute over its Online News Act.

By Andrew Hutchinson • Aug. 21, 2023

Meta Publishes New Overview of Its Evolving Ad Automation Tools

Meta's Advantage+ campaigns are driving better results for many brands. 

By Andrew Hutchinson • Aug. 20, 2023