Instagram Tests More BeReal-Like Elements as it Looks to Lean Into the Authentic Social Shift

Will the more authentic social approach of BeReal actually lead to a shift in user behavior and interest?

By Andrew Hutchinson • Dec. 2, 2022

Report Looks at the Most Commonly Shared Life Events on Instagram and TikTok

What life events are people more likely to post about on IG and TikTok?

By Andrew Hutchinson • Nov. 29, 2022

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Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

How Brands Can Turn Up the Heat on Social this Holiday Season

Make the most of your holiday advertising strategy with these simple tips and tools from major social media platforms. 

By Emma Wiltshire • Nov. 18, 2022

Meta Outlines Measures to Protect Users from Abuse During the World Cup

Meta's looking to take a more proactive approach after past incidents of abuse of players.

By Andrew Hutchinson • Nov. 17, 2022

Instagram Provides the Capacity to Add Music to Still Image Posts

Another way to incorporate music into your IG uploads.

By Andrew Hutchinson • Nov. 10, 2022

Instagram’s Rolling Out its New In-App Post Scheduling Tools to Professional Accounts

That'll make it easier to manage your Instagram presence while on the go.

By Andrew Hutchinson • Nov. 7, 2022

Meta Announces New Creator Monetization Tools, Including Subscriptions on IG and New NFT Options

Meta's looking to provide more opportunities for creators in its apps.

By Andrew Hutchinson • Nov. 2, 2022

3 Tips to Maximize Instagram This Holiday Shopping Season [Infographic]

Ensure you're maximizing your Instagram shopping potential with these tips.

By Andrew Hutchinson • Nov. 2, 2022

Meta Will Match up to $7 Million in Charitable Donations Across its Apps this Month

Meta says that over $7 billion has been raised for charitable organizations via its apps.

By Andrew Hutchinson • Nov. 1, 2022

32 Predictions for Social Media Marketing in 2023

What's coming next in the world of social media marketing? Here are our predictions for the next 12 months.

By Andrew Hutchinson • Oct. 31, 2022

Instagram Announces New Live Events Series to Assist Marketers with their Holiday Campaigns

The live events will feature business owners and Instagram experts.

By Andrew Hutchinson • Oct. 27, 2022

Meta Outlines Key Areas of Focus, and Business Opportunity, Following Downbeat Earnings Report

Meta wants to reassure investors that it has a plan to get its revenue growth back on track.

By Andrew Hutchinson • Oct. 26, 2022

How to Manage Your Instagram Engagement in Just 45 Minutes per Day [Infographic]

Ensure you're maximizing your IG opportunities with this handy engagement plan.

By Mark Walker-Ford • Oct. 24, 2022

Instagram Officially Announces New ‘Creator Portfolio’ Showcase Option

The new option will help creators showcase their audience reach and past brand collaborations.

By Andrew Hutchinson • Oct. 20, 2022

Instagram Adds New Safety Features, Including Improved Blocking and New Pop-Up Alerts

Some new tools to help control your Instagram experience.

By Andrew Hutchinson • Oct. 20, 2022

Instagram Launches Live Test of Native Post Scheduling in the App

This could be a handy addition for IG marketers.

By Andrew Hutchinson • Oct. 19, 2022

Instagram’s Testing a New Option Which Would Enable You to Add a Song to Your Profile

Yes, like MySpace.

By Andrew Hutchinson • Oct. 18, 2022

Instagram’s Working On New ‘Achievement’ Badges to Incentivize Reels Creators

The new badges could help to inspire Reels creators to keep posting.

By Andrew Hutchinson • Oct. 12, 2022

Meta Announces 2022 Creator Week Event, Which Will Focus on Reels Creators

The event will feature a range of Facebook and IG creators who'll talk about how they've achieved success.

By Andrew Hutchinson • Oct. 9, 2022

A Visual Guide for Creating Instagram Reels

A rundown of the video specs, tools and core features for creating Instagram Reels.

By Emma Wiltshire • Oct. 6, 2022

5 Tips to Help Maximize Your Instagram Presence This Holiday Season

Some key pointers to help get your Instagram marketing approach on the right track.

By Andrew Hutchinson • Oct. 6, 2022

Instagram Tests Out New Ad Options, Including Explore Placement and Interactive AR Displays

Instagram's trying out a range of new ad formats, in new places in the app.

By Andrew Hutchinson • Oct. 4, 2022

Instagram Expands Test of Multiple Links in User Bios

The option would provide more capacity to drive traffic from your IG presence.

By Andrew Hutchinson • Oct. 3, 2022

Instagram Moves to Next Stage of Development with Creator ‘Media Kit’ Option

Instagram's looking to help creators formulate their pitch to potential partners.

By Andrew Hutchinson • Oct. 2, 2022

Meta’s NFT Display Tools Extend to All US Instagram and Facebook Users

Now, NFT fans will have more ways to show off their digital artworks.

By Andrew Hutchinson • Sept. 29, 2022