Meta Updates Audio Encoding for Reels and Stories to Provide More Volume Consistency

Because no one likes it when the audio volumes vary significantly between clips.

By Andrew Hutchinson • April 11, 2023

Instagram Launches New API Access to Streamline Creator Partnerships

Some new processes to help facilitate influencer discovery and partnerships.

By Andrew Hutchinson • April 11, 2023

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Meta Shares New Tips on the Latest Marketing Trends

Some handy new tips and insights for your Facebook and IG campaigns.

By Andrew Hutchinson • April 10, 2023

White House Recruits TikTok Influencers to Reach Young Voters with Key Messaging

The White House is looking to recruit hundreds of social media influencers to seed key messages.

By Andrew Hutchinson • April 9, 2023

Instagram Shares Tips on How Brands Can Make Best Use of DMs

Instagram’s looking to help businesses adapt to the consumer shift towards DMs.

By Andrew Hutchinson • April 6, 2023

Meta Previews Coming Generative AI Ad Tools, Prompts for VR World Creation

Meta’s looking to latch onto the generative AI bandwagon.

By Andrew Hutchinson • April 5, 2023

Instagram Tests New Process to Help Users Engage Over Interests In Common

Instagram continues to lean into more private sharing processes.

By Andrew Hutchinson • April 3, 2023

Instagram NFTs Will Be Deactivated on April 11th

Meta announced that it would be moving away from NFT projects last month.

By Andrew Hutchinson • March 31, 2023

Instagram Tests New Birthday Profile Effect

The feature could help to spark more engagement in the app.

By Andrew Hutchinson • March 30, 2023

Meta Provides New Ad Placement Controls to Ensure Brand Safety

Meta will offer three tiers of brand safety control to help avoid unwanted ad placement.

By Andrew Hutchinson • March 30, 2023

Meta Could Ban Certain Ads in Europe to Adhere with Evolving Data Usage Laws

Evolving EU data privacy laws have forced Meta to reassess its options.

By Andrew Hutchinson • March 30, 2023

Meta Launches New Reels Ad Options as It Leans into Evolving Consumption Shifts

As short-form video becomes a bigger focus, Meta’s looking to help advertisers tap into the shift.

By Andrew Hutchinson • March 28, 2023

Meta Adds New Group Post Sharing Option on Instagram

The option would make it easier to start a group chat about an IG post.

By Andrew Hutchinson • March 27, 2023

Instagram’s Testing Full-Length Reels Replays Within Stories

This could get more people viewing more Reels content.

By Andrew Hutchinson • March 22, 2023

Instagram Adds Reminder Ads and Promoted Results in Search

Some new considerations for your IG promotions.

By Andrew Hutchinson • March 21, 2023

Meta Adds New Safety Resource Section for Journalists

Meta's added more resources to its Safety Center hub.

By Andrew Hutchinson • March 17, 2023

Meta Launches New Meta Verified Program in the US

Now, US users will be able to buy their own blue checkmark on Facebook and Instagram.

By Andrew Hutchinson • March 17, 2023

Meta Tests New Process to Authenticate Accounts via Missed Calls

The process could help social platforms avoid SMS fees for authentication requests.

By Andrew Hutchinson • March 16, 2023

Meta Announces More Job Cuts, with 10,000 Roles to be Culled Over the Coming Months

This comes after Meta cut 11k roles back in November.

By Andrew Hutchinson • March 14, 2023

Meta Winds Down NFT Projects to Focus on Other Elements

Meta initially launched its NFT display options last May.

By Andrew Hutchinson • March 13, 2023

Instagram’s Testing a New ‘Top 3’ Sticker for Stories

Meta turns to MySpace for inspiration, once again...

By Andrew Hutchinson • March 13, 2023

More Social Media Discussion Is Moving To Messaging, Which Is Important for Marketers To Note

More discussions are shifting to DMs, which could have impacts on your marketing plan.

By Andrew Hutchinson • March 13, 2023

Meta Pauses Reels Bonus Program as it Develops a New Ad Revenue Share System

Meta’s working on a new program to ensure Reels creators get paid for their efforts.

By Andrew Hutchinson • March 9, 2023

Meta Verified Could be a New Avenue to Resolving Facebook Account Issues

Access to direct account support could be worth the price of Meta’s new subscription offering.

By Andrew Hutchinson • March 8, 2023

Meta Plans to Cut Thousands of Jobs in a New Round of Layoffs

Meta continues to re-shape its corporate structure.

By Andrew Hutchinson • March 7, 2023