Meta Previews New AR and Shopping Ads at NewFronts

New ad types incoming across Facebook and Instagram.

By Andrew Hutchinson • May 4, 2023

Instagram’s Testing a New Generative AI Sticker Creation Process In-App

Meta's keen to dive into the generative AI trend.

By Andrew Hutchinson • May 3, 2023

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Instagram Updates Policies Around UGC to Expand Content Collaboration Opportunities

The update will expand the range of ways in which brands can utilize UGC.

By Andrew Hutchinson • May 1, 2023

Meta and TikTok Launch New Initiatives to Facilitate Connection Between Brands and Creators

Facilitating creator/brand deals is a key element in keep top stars posting to each app.

By Andrew Hutchinson • April 30, 2023

Instagram Tests New Process to Help Brands Source UGC in the App

An easier way to source and utilize UGC on IG.

By Andrew Hutchinson • April 28, 2023

Meta Rolls Out Improved Avatars, Including a Broader Range of Representative Body Shapes

You now have more options to customize your Meta Avatar, if that's something you're interested in.

By Andrew Hutchinson • April 27, 2023

Meta Looks to Integrate Shopping Elements for Facebook and Instagram Ads

Meta's looking to get more advertisers integrating their product listings in each app.

By Andrew Hutchinson • April 27, 2023

Meta Says That its On Track to Double the Amount of AI Recommendations in User Feeds

Meta's putting more reliance on AI to drive more engagement.

By Andrew Hutchinson • April 26, 2023

Meta Shows Increases in Usage and Revenue in Q1, Though VR Costs Continue to Rise

Meta continues to pour billions into developing its metaverse vision.

By Andrew Hutchinson • April 26, 2023

Meta’s Twitter Alternative ‘Barcelona’ is Taking Shape

Meta's looking to provide a Twitter alternative to gather up cast-offs.

By Andrew Hutchinson • April 24, 2023

Instagram Adds the Capacity to Display Up to 5 Links in Your Profile Bio

One of Instagram's most requested feature updates is here.

By Andrew Hutchinson • April 18, 2023

Meta Announces New Marketing Tips Webinar Series, Specifically Focused on SMBs

It could be worth tuning in, to ensure you're maximizing your Facebook and IG ads.

By Andrew Hutchinson • April 17, 2023

Instagram’s New Creator Marketplace API and How to Use It

Brands can now automate outreach to creators via DMs — at scale.

April 17, 2023

Instagram Adds New Analytics for Reels, Updates Reels Creation Flow

A slew of new updates to assist in your Reels planning and creation process as the platform tries to catch up with TikTok. 

By Andrew Hutchinson • April 14, 2023

Meta Plans to Expand its Reels Monetization Program to More Creators

More opportunities incoming for short-form video creators.

By Andrew Hutchinson • April 13, 2023

Meta Updates Audio Encoding for Reels and Stories to Provide More Volume Consistency

Because no one likes it when the audio volumes vary significantly between clips.

By Andrew Hutchinson • April 11, 2023

Instagram Launches New API Access to Streamline Creator Partnerships

Some new processes to help facilitate influencer discovery and partnerships.

By Andrew Hutchinson • April 11, 2023

Meta Shares New Tips on the Latest Marketing Trends

Some handy new tips and insights for your Facebook and IG campaigns.

By Andrew Hutchinson • April 10, 2023

White House Recruits TikTok Influencers to Reach Young Voters with Key Messaging

The White House is looking to recruit hundreds of social media influencers to seed key messages.

By Andrew Hutchinson • April 9, 2023

Instagram Shares Tips on How Brands Can Make Best Use of DMs

Instagram’s looking to help businesses adapt to the consumer shift towards DMs.

By Andrew Hutchinson • April 6, 2023

Meta Previews Coming Generative AI Ad Tools, Prompts for VR World Creation

Meta’s looking to latch onto the generative AI bandwagon.

By Andrew Hutchinson • April 5, 2023

Instagram Tests New Process to Help Users Engage Over Interests In Common

Instagram continues to lean into more private sharing processes.

By Andrew Hutchinson • April 3, 2023

Instagram NFTs Will Be Deactivated on April 11th

Meta announced that it would be moving away from NFT projects last month.

By Andrew Hutchinson • March 31, 2023

Instagram Tests New Birthday Profile Effect

The feature could help to spark more engagement in the app.

By Andrew Hutchinson • March 30, 2023

Meta Provides New Ad Placement Controls to Ensure Brand Safety

Meta will offer three tiers of brand safety control to help avoid unwanted ad placement.

By Andrew Hutchinson • March 30, 2023