Instagram's Testing Likes on Stories, Providing Another Engagement Option

The option would provide a simple way to respond to Stories content, without clogging the creators' inbox.

By Andrew Hutchinson • Oct. 5, 2021

Instagram Retires IGTV Brand, Merges Video Feed Posts into a Single Format

The updated format will simplify Instagram's video offerings.

By Andrew Hutchinson • Oct. 5, 2021

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Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Internal Documents Show Facebook Usage Among Young Users is in Steep Decline

The latest revelations from Facebook whistleblower Frances Haugen show that the company may be losing touch with younger audiences.

By Andrew Hutchinson • Oct. 5, 2021

Facebook Adds Cross App Group Chat Functionality in Messenger and Instagram Direct, New Chat Tools

The new features will enable more functionality in your Messenger and Instagram chats, while also advancing Facebook's broader integration efforts.

By Andrew Hutchinson • Sept. 30, 2021

Instagram Tests 'Selected People' for Stories, Providing More Control Over Your Stories Audience

The option will enable users to edit their Close Friends list with every post, which could facilitate new sharing behaviors.

By Andrew Hutchinson • Sept. 29, 2021

Instagram Launches New Click to WhatsApp Message Ads to Facilitate Cross-App Connection

The option will provide more ways for people to get in touch, via the app that they prefer.

By Andrew Hutchinson • Sept. 29, 2021

Facebook Announces Season 2 of its 'Social Skills' Business Tips Video Series

The second season will feature insights from the social media managers behind Target, BarkBox and more.

By Andrew Hutchinson • Sept. 27, 2021

Instagram Pauses 'Instagram for Kids' Project After Recent Media Reports

Amid concerns around the mental health impacts of Instagram use, the company has decided to shelve its 'Instagram for Kids' project.

By Andrew Hutchinson • Sept. 27, 2021

Instagram Launches New Global Branding Campaign, Highlighting the Benefits of Community Connection in the App

The campaign aims to highlight the community benefits of Instagram, in connecting people around interests and trends.

By Andrew Hutchinson • Sept. 24, 2021

Facebook Announces New Business Connection Tools, Including Click-to-Message Expansion

Facebook has announced a range of tools to help businesses establish more direct connection with prospective customers.

By Andrew Hutchinson • Sept. 16, 2021

Instagram Publishes New Holiday Season Guide, Highlighting its Latest eCommerce Additions

The new guide provides tips and notes on all of Instagram's various eCommerce tools and display options.

By Andrew Hutchinson • Sept. 15, 2021

Instagram Adds New 'Map Search' Tool to Maximize Business Discovery

The new display option will help Instagram users connect with nearby businesses and venues.

By Andrew Hutchinson • Sept. 14, 2021

Instagram is Developing a New 'Montage' Feature to Convert Stories to Reels, New 'Favorites' Listing

The option would provide an easy way to merge your Stories content into Reels, as Instagram seeks more ways to boost Reels usage.

By Andrew Hutchinson • Sept. 13, 2021

Facebook Looks to Maximize Shops Performance as Part of its Broader eCommerce Push

Facebook's asking some eCommerce advertisers to opt-in to a new data collection process to help maximize Facebook and Instagram Shops performance.

By Andrew Hutchinson • Sept. 8, 2021

Facebook Provides Updated Overview of its Verification Guidelines for Facebook and Instagram

The overview provides a full explanation of what Facebook's verification markers actually represent, and who qualifies for the tick.

By Andrew Hutchinson • Sept. 2, 2021

Instagram Launches '10 Days of Live Shopping' Event to Showcase its Evolving eCommerce Tools

The events will showcase Instagram's advancing live shopping options, which could help to increase interest in the process.

By Andrew Hutchinson • Sept. 1, 2021

Facebook Provides Holiday Tips for Shops, Flags Coming 'Preferred Shop' Labels

The tips provide additional guidance for using Facebook and Instagram shops to best affect this holiday season.

By Andrew Hutchinson • Aug. 30, 2021

Instagram Will Now Require Users to Enter Their Birth Date as Part of New Protections for Youngsters

The new measures will help Instagram move in-line with evolving regulatory changes relating to young social media users.

By Andrew Hutchinson • Aug. 30, 2021

Instagram Publishes New 'Insider' Magazine Which Explores Emerging Platform Trends

The 9-page digital magazine highlights key trends of note to help guide your posting approach. 

By Andrew Hutchinson • Aug. 26, 2021

Instagram Outlines How its Search Algorithms Work, and How You Can Optimize Your Presence

The overview provides some valuable insight into how Instagram search functions, and how you can maximize your discovery potential.

By Andrew Hutchinson • Aug. 25, 2021

Instagram's Rolling Out its New Sponsored Product Listings to All Merchants

Promoted products will appear in the Shop tab in the app, helping to guide more people towards your product offerings.

By Andrew Hutchinson • Aug. 24, 2021

Instagram is Removing Swipe-Up Links for Stories, Replacing the Function with Link Stickers

The change will come into effect later this month.

By Andrew Hutchinson • Aug. 23, 2021

SMT Expert Series: Mari Smith Discusses the Growth of Short-Form Video, Facebook Marketing and Live-Streaming Tips

Smith provides us with her insights on key social media marketing shifts, the evolution of Facebook's platform, and live-streaming pointers.

By Andrew Hutchinson • Aug. 22, 2021

Facebook Adds New Features to Help Users Follow the Paralympic Games

Facebook's added a range of interactive tools and options to help users engage with the Paralympic Games.

By Andrew Hutchinson • Aug. 21, 2021

Facebook Publishes Latest Update on Content Removals, Fake Accounts and Hate Speech

The report covers all the actions it's taken, and the improvements Facebook has made in enforcement over the past three months. 

By Andrew Hutchinson • Aug. 18, 2021