How LinkedIn Assesses the Value of Its Generative AI Features

LinkedIn has added a heap of generative AI elements in recent months. 

By Andrew Hutchinson • March 6, 2024

LinkedIn Launches New Tools to Assist in Internal Career Progression

Some new tools to assist in employee career changes.

By Andrew Hutchinson • March 6, 2024

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

LinkedIn Outlines Renewed Focus on Industry-Specific Content and Knowledge Sharing

LinkedIn's looking to partner with niche publishers to build its shared knowledge base.

By Andrew Hutchinson • March 5, 2024

Social Platform Image Size Requirements 2024 [Infographic]

Ensure your visuals look their best with this reference listing.

By Andrew Hutchinson • March 4, 2024

LinkedIn Shares Insights Into Its Latest Feed Algorithm Updates

Some valuable pointers for your LinkedIn strategy.

By Andrew Hutchinson • Feb. 27, 2024

LinkedIn Adds More AI-Powered Options to Its Recruiter Platform

New AI tools for recruiters which will help to streamline your hiring process.

By Andrew Hutchinson • Feb. 27, 2024

LinkedIn Launches Ad Campaign for Premium Subscription Offering

The campaign aims to highlight the additional benefits available to paying LinkedIn users.

By Andrew Hutchinson • Feb. 26, 2024

More Generative AI Tools Are Coming to Social Apps — Is That a Good Thing?

More AI, in more places, does not make for more "social" experiences.

By Andrew Hutchinson • Feb. 23, 2024

LinkedIn Publishes Guide To Evolving Data Privacy Approaches in Marketing

Some handy tips on how to prepare for the next stage of digital campaign tracking.

By Andrew Hutchinson • Feb. 22, 2024

LinkedIn Highlights Opportunities for B2C Marketers

LinkedIn member data shows that LinkedIn users have higher incomes and are keen to spend on luxury goods.

By Andrew Hutchinson • Feb. 21, 2024

LinkedIn Shares New Guidance To Improve Your Sales Approach

LinkedIn's latest guide includes a heap of practical tips to support sales.

By Andrew Hutchinson • Feb. 21, 2024

LinkedIn Shares Insights Into Public Group Posts Distribution

The platform provides insights into its group posting. 

By Andrew Hutchinson • Feb. 20, 2024

LinkedIn Launches New Media Planning API

The new API will provide more data points for campaign planning. 

By Andrew Hutchinson • Feb. 12, 2024

Key Tips on Maximizing LinkedIn Performance [Infographic]

Some notes on what LinkedIn's algorithm is looking to amplify in 2024.

By Andrew Hutchinson • Feb. 11, 2024

LinkedIn Adds New Prompts To Boost Networking Opportunities

LinkedIn's adding new generative AI tools to help streamline outreach. 

By Andrew Hutchinson • Feb. 6, 2024

LinkedIn’s Removing Its Creator Mode Option

LinkedIn's doing away with its dedicated 'Creator Mode' profile tools.

By Andrew Hutchinson • Feb. 5, 2024

LinkedIn Launches ‘Website Actions’ Tracking to Simplify Ad Response Measurement

The tool aims to simplify website engagement tracking based on ads.

By Andrew Hutchinson • Jan. 31, 2024

LinkedIn Reports Record Engagement Gets a Boost From AI

LinkedIn's seeing more engagement, with its AI tools helping to drive performance.

By Andrew Hutchinson • Jan. 31, 2024

The Upshot for Marketers as Social Media Platforms Evolve in 2024

How to excel in 2024 on Facebook, Instagram, X, TikTok, LinkedIn, Snapchat and Pinterest.

By Andrew Hutchinson • Jan. 24, 2024

LinkedIn’s Removing Its Lookalike Audience Targeting Option as of Next Month

LinkedIn does still have some similar targeting options available.

By Andrew Hutchinson • Jan. 22, 2024

LinkedIn’s Rolling Out a New Sponsored Post Option To Maximize Content Benefits

A new consideration for your LinkedIn posting process.

By Andrew Hutchinson • Jan. 18, 2024

LinkedIn Shares Insights Into B2B Marketing Trends [Infographic]

Some insights into the top trends of focus among B2B marketers.

By Andrew Hutchinson • Jan. 17, 2024

LinkedIn Adds New Tools for Job Seekers, Including Job Preference Highlights and AI Assistant Tools

Some handy now options to help people seeking a new career path in 2024.

By Andrew Hutchinson • Jan. 17, 2024

Do You Need To Use Hashtags on LinkedIn?

Are hashtags still important on LinkedIn? We asked the LinkedIn team for the latest advice on this. 

By Andrew Hutchinson • Jan. 12, 2024

20 Content Prompts To Help Boost Your LinkedIn Presence in 2024 [Infographic]

Some helpful tips to make the most of your LinkedIn in the new year.

By Andrew Hutchinson • Jan. 7, 2024