Snap Launches Camera Extension for Chrome

Now, you can dress up as a potato in your virtual meetings once again.

By Andrew Hutchinson • May 23, 2024

Snap Provides Overview of Its Evolving Ad Tools

Some interesting notes on the development of Snap's ad offerings.

By Andrew Hutchinson • May 23, 2024

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Snapchat Announces Partnership With Data Management Platform Tealium

Expanded insights for Snap advertisers.

By Andrew Hutchinson • May 21, 2024

Snap Announces Partnership With Datahash on CAPI Integration

More assistance to help you better track your Snap campaign performance.

By Andrew Hutchinson • May 15, 2024

Snapchat Shares Notes on How To Improve Ad Campaign Performance

Snapchat’s “Three E’s” approach aims to ensure marketers are focused on the right elements.

By Andrew Hutchinson • May 15, 2024

Snap Outlines Drug Enforcement Measures for Fentanyl Awareness Day

Snapchat says that it has implemented a range of initiatives to combat drug-related activity in the app.

By Andrew Hutchinson • May 14, 2024

Snap Launches Program To Measure Carbon Emissions of Digital Ads

Snap is partnering with environmental impact measurement platform Scope3 for the initiative.

By Andrew Hutchinson • May 13, 2024

Snapchat Showcases New AR Ad Tools at NewFronts

Snap announced a range of new AR tools and content partnerships.

By Andrew Hutchinson • May 1, 2024

Snapchat Announces Generative AI Features, DM Editing

A slew of new updates for Snap.

By Andrew Hutchinson • May 1, 2024

Snapchat Sees Increases in Users and Revenue in Q1

A better outlook for Snap after its latest earnings report.

By Andrew Hutchinson • April 25, 2024

Snapchat Outlines Efforts to Support Civic Participation Ahead of 2024 Election

Snapchat has been able to help many young voters register and participate in recent polls.

By Andrew Hutchinson • April 22, 2024

Snapchat Shares Insight Into the Performance of Direct Response and Brand Campaigns

Some new considerations for your Snapchat campaigns.

By Andrew Hutchinson • April 18, 2024

Snapchat Adds AI Watermarks and Transparency Measures

AI-generated images downloaded from Snap will now include a new tag.

By Andrew Hutchinson • April 16, 2024

Snapchat Announces Activations for Festival Season

Some new, themed elements to drive more Snap engagement.

By Andrew Hutchinson • April 14, 2024

Snapchat’s Set To Announce New Ad Options at IAB Newfronts Event

Snapchat says it will showcase a range of new ad options.

By Andrew Hutchinson • April 11, 2024

Snapchat Debuts AR Ring Try-on Experience for Cartier Campaign

Snapchat's added another AR try-on experience.

By Andrew Hutchinson • April 10, 2024

Snapchat Announces Ad Analytics Partnerships To Improve Campaign Insight

New partnerships to make it easier for Snap ad partners to optimize their campaigns.

By Andrew Hutchinson • April 9, 2024

Snapchat Demotes Controversial Solar System Feature

The function provides a representation of where you rank in your friends' social orbit.

By Andrew Hutchinson • April 5, 2024

Snapchat Launches Advanced Partner Program To Help Build on Opportunities

Snapchat's looking to improve its ad approaches, and maximize its revenue opportunities.

By Andrew Hutchinson • April 4, 2024

Snap Announces 2024 Partner Summit and Lens Fest

Expect a more low key event, following major cutbacks at the app.

By Andrew Hutchinson • April 2, 2024

Snapchat Adds Generative AI Lenses, Longer Video Uploads and More

New updates for your Snaps.

By Andrew Hutchinson • March 28, 2024

Snap Announces Expanded Brand Safety Partnership With IAS

New assurance for Snapchat’s ad partners.

By Andrew Hutchinson • March 26, 2024

Snap Launches Sponsored AR Filters as New Ad Option

A new consideration for your Snap promotions.

By Andrew Hutchinson • March 21, 2024

Meta, Snap and TikTok Agree to New Election Integrity Guidelines

The new, voluntary guidelines will facilitate more information sharing and cooperation.

By Andrew Hutchinson • March 19, 2024

Snapchat Tests Option Enabling Users to Opt-Out of Auto-Deleting Messages

The update would be a significant change to Snap's core functionality.

By Andrew Hutchinson • March 14, 2024