Snap’s Shutting Down Its Enterprise AR Development Project

Snapchat's ARES project enables partners to utilize Snap's AR tech in new ways.

By Andrew Hutchinson • Sept. 27, 2023

Snapchat Launches 16-Bit Game Which Guides Participants Through the Pitching Process

An interesting way to increase engagement with the pitching process.

By Andrew Hutchinson • Sept. 26, 2023

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Snap Begins Testing Sponsored Links in ‘My AI’ Chatbot Responses

A new way to advertise, which could facilitate highly targeted promotions.

By Andrew Hutchinson • Sept. 25, 2023

Snapchat+ Reaches 5M Paying Members

Snapchat continues to add paying subscribers, which could show other platforms how to boost subscriptions. 

By Andrew Hutchinson • Sept. 21, 2023

Snapchat Previews Coming AR and Bitmoji Additions at 2023 Beauty Summit

Snap's looking to drive more beauty brand interest with its latest updates.

By Andrew Hutchinson • Sept. 21, 2023

Snapchat’s Working on a New System That Would Provide a Valuation for Collectibles In-Stream

“Gotta' Catch 'Em All...”

By Andrew Hutchinson • Sept. 20, 2023

Snapchat Adds More Safety Features for Teen Users

New pop-up warnings and safety resources for parents and teens. 

By Andrew Hutchinson • Sept. 7, 2023

Snapchat Launches New Generative AI ‘Dreams’ Option to Create Fantastical Depictions in the App

Snap's adding another generative AI element, which could spark a new trend.

By Andrew Hutchinson • Aug. 29, 2023

Snapchat Reaches 8M Australian Users, Shares Regional Usage Notes

Snapchat continues to expand in the Asia Pacific region.

By Andrew Hutchinson • Aug. 28, 2023

Snap Announces New Measures to Comply With EU Digital Services Act

New transparency measures from Snap include the capacity to opt out of personalized recommendations.

By Andrew Hutchinson • Aug. 23, 2023

Snap Reassures Users That My AI is Not Coming to Life

Snapchat's My AI posted a random story this week which freaked many users out.

By Andrew Hutchinson • Aug. 16, 2023

Snapchat Rolls Out New ‘After Dark’ Element to Encourage Participatory Sharing

Sort of like BeReal but for cool people.

By Andrew Hutchinson • Aug. 10, 2023

Snap Launches New Initiative Which Will Reward Top AR Creators with Cash Payouts

The program will see creators awarded up to $7,200 per month for their creations. 

By Andrew Hutchinson • Aug. 1, 2023

Snapchat Announces Close Friend Story Activation for International Friendship Day

The activation will give users access to an automated Story that highlights their in-app connections.

By Andrew Hutchinson • July 28, 2023

Snapchat Rises to 397M Users, Sees More Active Advertisers in Q2

Snap has published its Q2 2023 performance update.

By Andrew Hutchinson • July 25, 2023

Snapchat Announces New Activations for the 2023 Women’s World Cup

A range of ways to participate in the 2023 Women's World Cup.

By Andrew Hutchinson • July 21, 2023

Snap Announces Enhanced 3D Bitmoji Designs, With a View to the Next Stage of Digital Connection

Snapchat's new Bitmoji characters are more aligned to 3D experiences.

By Andrew Hutchinson • July 19, 2023

13 Surprising Benefits of Snapchat for B2B and B2C Marketing [Infographic]

Some key pointers on the potential value of Snap for your marketing efforts.

By Mark Walker-Ford • July 10, 2023

Snapchat+ Reaches 4 Million Subscribers a Year After Launch

Snapchat+ is the most successful of the new wave of social media subscriptions.

By Andrew Hutchinson • June 29, 2023

Snapchat Shares New Insights Into What Gen Z Consumers Want From Brands

A generation that has grown up with advanced ad targeting on the web finds less appeal in broad-reaching campaigns.

By Andrew Hutchinson • June 26, 2023

Snapchat Shares New Research into Faster Generative AI Processing Speeds

Faster creation could facilitate all new generative AI use cases.

By Andrew Hutchinson • June 20, 2023

Snapchat Shares New Stats on ‘My AI’ Usage, Outlines How its Utilizing Chat Data [Infographic]

More than 10 billion messages have been sent to Snap's generative AI chatbot.

By Andrew Hutchinson • June 15, 2023

Snapchat Reaches 15 Million Monthly Active Users in Germany

Interestingly, almost 40% of Snapchatters in Germany are 25 years or older.

By Andrew Hutchinson • June 5, 2023

Snap Announces New Activations for Pride Month, Including Themed Bitmoji Clothing

A range of activations to help celebrate Pride 2023. 

By Andrew Hutchinson • June 1, 2023

Snapchat Launches New AR Learning Hub to Facilitate AR Creation

Looking to create your own AR Lenses?

By Andrew Hutchinson • May 31, 2023