Next Stage of AR Is Coming as Functional Glasses Near Consumer Launch

The AR shift will lead to a range of new marketing opportunities.

By Andrew Hutchinson • Jan. 7, 2024

Snapchat Announces New Entertainment Measurement Partnership With Samba TV

The partnership will provide more insights into the performance of promotions in the app.

By Andrew Hutchinson • Jan. 3, 2024

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Snapchat Shares Insights on the Potential of Promotions for Automotive Brands

Snapchat says that its users are 1.5x more likely to be actively searching for a car.

By Andrew Hutchinson • Dec. 18, 2023

Snapchat May Need To Explore New Opportunities for AR Development

Snapchat is the leader in consumer AR experiences, but can it compete in AR wearables?

By Andrew Hutchinson • Dec. 15, 2023

Snapchat Announces Annual ‘Recap’ Activation, Shares Top In-App Trends From 2023

Get ready for a shot of nostalgia in your Snapchat feeds.

By Andrew Hutchinson • Dec. 12, 2023

Snapchat Announces New Generative AI Elements for Snapchat+ Subscribers

The platform is looking to get more sign-ups over the holidays.

By Andrew Hutchinson • Dec. 12, 2023

Snapchat Launches First Virtual Make-up Drop, as It Looks To Expand Bitmoji Promotions

Virtual fashion can influence real world shopping behaviors.

By Andrew Hutchinson • Dec. 5, 2023

Snapchat Launches Snapchat+ Gift Memberships for Christmas

The perfect gift for your Snap-obsessed relatives.

By Andrew Hutchinson • Dec. 5, 2023

Snapchat Tests New Ad-Free Subscription Tier

Every social app is exploring ad-free options, as a means to align with evolving privacy rules.

By Andrew Hutchinson • Nov. 21, 2023

Snapchat Publishes New Data Showing App Facilitates More Positive User Experiences

The study looked at how people physically respond when using different social apps.

By Andrew Hutchinson • Nov. 16, 2023

Snapchat Announces New AR Creation Elements at Lens Fest 2023

New AR features incoming for Snap creators.

By Andrew Hutchinson • Nov. 9, 2023

Social Media Trends 2024: 34 Predictions for Marketers

What’s coming next in the world of social media marketing? Here are our predictions for 2024.

By Andrew Hutchinson • Oct. 26, 2023

Snapchat Crosses 400M Users, Sees Revenue Growth in Q3

Some positive signs for Snap, among other concerns.

By Andrew Hutchinson • Oct. 24, 2023

Snapchat Shares New Insight Into Its Unique Audience Reach

Snapchat's new report shows its unique audience reach, in variance to other social apps.

By Andrew Hutchinson • Oct. 19, 2023

Snapchat Launches New Tools To Facilitate Creator Collaborations with Brands

Handy updates for your Snap ad planning.

By Andrew Hutchinson • Oct. 18, 2023

Snap Partners with Education Providers on New AR Lesson Elements

The new project will see Snap AR elements integrated into STEM courses.

By Andrew Hutchinson • Oct. 18, 2023

Snap Inc. Shares Rise on the Back of Optimistic Growth Projections for 2024

Snap CEO Evan Spiegel recently shared some positive growth projections for the app.

By Andrew Hutchinson • Oct. 16, 2023

Snap Users Are Unhappy With Latest Bitmoji Update

Snapchat's Bitmoji had a makeover, and not everyone is happy about it.

By Andrew Hutchinson • Oct. 9, 2023

Snapchat Announces New ‘Phantom House’ Activation for Halloween

The new project offers an interactive horror experience in the app.

By Andrew Hutchinson • Oct. 7, 2023

5 reasons CPG food and beverage brands are choosing Snapchat

In a digital world with countless options, the food and beverage industry has been recently leaning heavily on Snapchat.

Oct. 2, 2023

Snap’s Shutting Down Its Enterprise AR Development Project

Snapchat's ARES project enables partners to utilize Snap's AR tech in new ways.

By Andrew Hutchinson • Sept. 27, 2023

Snapchat Launches 16-Bit Game Which Guides Participants Through the Pitching Process

An interesting way to increase engagement with the pitching process.

By Andrew Hutchinson • Sept. 26, 2023

Snap Begins Testing Sponsored Links in ‘My AI’ Chatbot Responses

A new way to advertise, which could facilitate highly targeted promotions.

By Andrew Hutchinson • Sept. 25, 2023

Snapchat+ Reaches 5M Paying Members

Snapchat continues to add paying subscribers, which could show other platforms how to boost subscriptions. 

By Andrew Hutchinson • Sept. 21, 2023

Snapchat Previews Coming AR and Bitmoji Additions at 2023 Beauty Summit

Snap's looking to drive more beauty brand interest with its latest updates.

By Andrew Hutchinson • Sept. 21, 2023