Snapchat Launches New Generative AI ‘Dreams’ Option to Create Fantastical Depictions in the App

Snap's adding another generative AI element, which could spark a new trend.

By Andrew Hutchinson • Aug. 29, 2023

Snapchat Reaches 8M Australian Users, Shares Regional Usage Notes

Snapchat continues to expand in the Asia Pacific region.

By Andrew Hutchinson • Aug. 28, 2023

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Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Snap Announces New Measures to Comply With EU Digital Services Act

New transparency measures from Snap include the capacity to opt out of personalized recommendations.

By Andrew Hutchinson • Aug. 23, 2023

Snap Reassures Users That My AI is Not Coming to Life

Snapchat's My AI posted a random story this week which freaked many users out.

By Andrew Hutchinson • Aug. 16, 2023

Snapchat Rolls Out New ‘After Dark’ Element to Encourage Participatory Sharing

Sort of like BeReal but for cool people.

By Andrew Hutchinson • Aug. 10, 2023

Snap Launches New Initiative Which Will Reward Top AR Creators with Cash Payouts

The program will see creators awarded up to $7,200 per month for their creations. 

By Andrew Hutchinson • Aug. 1, 2023

Snapchat Announces Close Friend Story Activation for International Friendship Day

The activation will give users access to an automated Story that highlights their in-app connections.

By Andrew Hutchinson • July 28, 2023

Snapchat Rises to 397M Users, Sees More Active Advertisers in Q2

Snap has published its Q2 2023 performance update.

By Andrew Hutchinson • July 25, 2023

Snapchat Announces New Activations for the 2023 Women’s World Cup

A range of ways to participate in the 2023 Women's World Cup.

By Andrew Hutchinson • July 21, 2023

Snap Announces Enhanced 3D Bitmoji Designs, With a View to the Next Stage of Digital Connection

Snapchat's new Bitmoji characters are more aligned to 3D experiences.

By Andrew Hutchinson • July 19, 2023

13 Surprising Benefits of Snapchat for B2B and B2C Marketing [Infographic]

Some key pointers on the potential value of Snap for your marketing efforts.

By Mark Walker-Ford • July 10, 2023

Snapchat+ Reaches 4 Million Subscribers a Year After Launch

Snapchat+ is the most successful of the new wave of social media subscriptions.

By Andrew Hutchinson • June 29, 2023

Snapchat Shares New Insights Into What Gen Z Consumers Want From Brands

A generation that has grown up with advanced ad targeting on the web finds less appeal in broad-reaching campaigns.

By Andrew Hutchinson • June 26, 2023

Snapchat Shares New Research into Faster Generative AI Processing Speeds

Faster creation could facilitate all new generative AI use cases.

By Andrew Hutchinson • June 20, 2023

Snapchat Shares New Stats on ‘My AI’ Usage, Outlines How its Utilizing Chat Data [Infographic]

More than 10 billion messages have been sent to Snap's generative AI chatbot.

By Andrew Hutchinson • June 15, 2023

Snapchat Reaches 15 Million Monthly Active Users in Germany

Interestingly, almost 40% of Snapchatters in Germany are 25 years or older.

By Andrew Hutchinson • June 5, 2023

Snap Announces New Activations for Pride Month, Including Themed Bitmoji Clothing

A range of activations to help celebrate Pride 2023. 

By Andrew Hutchinson • June 1, 2023

Snapchat Launches New AR Learning Hub to Facilitate AR Creation

Looking to create your own AR Lenses?

By Andrew Hutchinson • May 31, 2023

Snapchat Adds Visual Cues into ‘My AI’ Generative Chatbot Experience

Snap's looking to take its generative AI tools to the next level.

By Andrew Hutchinson • May 31, 2023

Snapchat Tests New ‘Dreams’ Element as Social Apps Continue to Develop Generative AI Elements

Generative AI is a significant leap, but we're still a way off from realizing its potential. 

By Andrew Hutchinson • May 28, 2023

Snapchat Reaches 200 Million Users in India

India is now Snapchat's biggest user market.

By Andrew Hutchinson • May 25, 2023

Snapchat Launches Enhanced AR Try-On Tools as it Continues to Build its AR Capabilities

Snapchat continues to build out its AR capacity.

By Andrew Hutchinson • May 25, 2023

Snap Outlines New Ad Opportunities, Including Spotlight Ads and Promoted Links in My AI Chats

A range of new ad considerations coming to Snap.

By Andrew Hutchinson • May 2, 2023

Snapchat Adds Users, Reports Lower Revenue Results in Q1

Snap's got some work to do to right the ship.

By Andrew Hutchinson • April 27, 2023

Snapchat Receives a Flood of Negative Reviews in Response to ‘My AI’ Expansion

Snap rolled out its 'My AI' chatbot to all users last week.

By Andrew Hutchinson • April 24, 2023