Snapchat Tests New ‘Dreams’ Element as Social Apps Continue to Develop Generative AI Elements

Generative AI is a significant leap, but we're still a way off from realizing its potential. 

By Andrew Hutchinson • May 28, 2023

Snapchat Reaches 200 Million Users in India

India is now Snapchat's biggest user market.

By Andrew Hutchinson • May 25, 2023

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Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Snapchat Launches Enhanced AR Try-On Tools as it Continues to Build its AR Capabilities

Snapchat continues to build out its AR capacity.

By Andrew Hutchinson • May 25, 2023

Snap Outlines New Ad Opportunities, Including Spotlight Ads and Promoted Links in My AI Chats

A range of new ad considerations coming to Snap.

By Andrew Hutchinson • May 2, 2023

Snapchat Adds Users, Reports Lower Revenue Results in Q1

Snap's got some work to do to right the ship.

By Andrew Hutchinson • April 27, 2023

Snapchat Receives a Flood of Negative Reviews in Response to ‘My AI’ Expansion

Snap rolled out its 'My AI' chatbot to all users last week.

By Andrew Hutchinson • April 24, 2023

Snap Unveils New Features at 2023 Partner Summit, Including AR and AI Elements

A range of new features incoming for Snapchatters.

By Andrew Hutchinson • April 19, 2023

Snapchat Provides New Tips on How to Create Effective Snap Ad Campaigns

Some helpful pointers for your Snap ads.

By Andrew Hutchinson • April 13, 2023

Microsoft Integrates Snapchat Lenses into Teams for More Fun in Virtual Meetings

Now you can add cat ears to your head within your business meetings.

By Andrew Hutchinson • April 12, 2023

Snapchat Announces New Integration with Rockerbox to Provide Marketing Performance Insights

The new integration will provide more insights into your Snap campaign performance.

By Andrew Hutchinson • April 12, 2023

Snap Outlines New Safeguards for its ‘My AI’ Chatbot Tool

Snapchat’s working to build in more parameters to limit potential harm and misuse of the option.

By Andrew Hutchinson • April 5, 2023

Snapchat Looks to Improve Diversity and Representation in Partner Content

Snapchat commissioned two studies to assess representational equity within its programming.

By Andrew Hutchinson • April 4, 2023

Snapchat Adds Generative AI Profile Backgrounds for Snapchat+ Subscribers

Snapchat continues to integrate generative AI into the app.

By Andrew Hutchinson • April 3, 2023

Snapchat Provides Posting Tips on How to Maximize Your Platform Presence

The tips relate to Snapchat’s ‘Snap Stars’ influencer program.

By Andrew Hutchinson • March 24, 2023

Snap Launches AR Enterprise Services Platform to Power Third-Party AR Experiences

The new ARES platform will enable brands to incorporate Snap-powered AR experiences into their own sites and apps.

By Andrew Hutchinson • March 23, 2023

Snap Provides New Insight Into its Content Moderation Rules, Additional Controls for Parents

Snapchat's content guidelines provide valuable perspective on what it will and won't distribute in the app.

By Andrew Hutchinson • March 15, 2023

Snapchat Uses AR to Highlight Key Female Figures in French History for International Women’s Day

The new AR activations present digital statues of key female figures alongside their male counterparts.

By Andrew Hutchinson • March 8, 2023

Snapchat Will Now Enable Users to Restore Snap Streaks

The first restore is free, but then it'll cost.

By Andrew Hutchinson • March 2, 2023

Snapchat Integrates ChatGPT Elements into New ‘My AI’ Tool In-App

Snapchat jumps aboard the generative AI train with a new ChatGPT-like experience in-app.

By Andrew Hutchinson • Feb. 27, 2023

Snapchat Announces Winners of its 2022 AR Lensathon, Which highlights Creative AR Use

Snapchat's Lensathon celebrates the most innovative and creative uses of AR tech.

By Andrew Hutchinson • Feb. 23, 2023

Snapchat Adds New Audio Elements to Tap into ‘Sound on’ Usage

The new audio options will provide another way to customize your Snaps.

By Andrew Hutchinson • Feb. 23, 2023

Snapchat Reaches 750 Million Monthly Active Users

Snapchat continues to grow its global footprint.

By Andrew Hutchinson • Feb. 16, 2023

Snapchat Launches Ray Tracing for More Realistic AR Effects

Snapchat’s latest AR update will enable developers to create more realistic looking AR depictions.

By Andrew Hutchinson • Feb. 15, 2023

Snapchat Outlines Themed Activations for Super Bowl LVII

Snapchat has a range of AR options and Bitmoji fashion items linked to the big game.

By Andrew Hutchinson • Feb. 9, 2023

Snapchat Announces its Partner Summit for 2023

Snap will preview its latest features, tools and advancements.

By Andrew Hutchinson • Feb. 8, 2023