TikTok Shares Insights Into Its Value as a Shopping Tool

More people are being guided on their purchase activity by TikTok. 

By Andrew Hutchinson • Jan. 6, 2025

AI Characters Are Already Driving Big Engagement in Social Apps

AI-generated bots are coming to take over social apps, whether you like it or not. 

By Andrew Hutchinson • Jan. 5, 2025

The Key Principles of Video Ad Creation [Infographic]

Some key tips to help get your ad creation process on track. 

By Andrew Hutchinson • Jan. 5, 2025

TikTok Shares Tips for Valentine’s Day Campaigns

Some tips for your Valentine's Day campaign planning. 

By Andrew Hutchinson • Jan. 2, 2025

Social Media Ad Spend by Platform [Infographic]

An overview of the top earning social platforms, and how they compare.

By Andrew Hutchinson • Dec. 19, 2024

Meta Launches Updated Affiliate Link Displays in Posts and Comments

More prominent affiliate links should encourage more sales.

By Andrew Hutchinson • Dec. 19, 2024

Is It Still Worth Adding Hashtags to Your Posts?

Hashtags are not as important as they once were, but are they useless?

By Andrew Hutchinson • Dec. 18, 2024

X Provides Usage Insights and Ad Tips for ‘Q5’

Some data notes to inform marketing efforts from mid-December to mid-January. 

By Andrew Hutchinson • Dec. 13, 2024

New Report Provides Insight Into Teen Social Media Use

YouTube remains the leader in teen social media use.

By Andrew Hutchinson • Dec. 12, 2024

LinkedIn Provides Tips on How To Promote Live Events [Infographic]

Some tips to help you maximize your live events on LinkedIn. 

By Andrew Hutchinson • Dec. 12, 2024

YouTube Adds More Insights and Management Options to Channel Pages

New ways to manage your YouTube channel in the main app.

By Andrew Hutchinson • Dec. 11, 2024

LinkedIn Shares Insight Into Key Creative Trends [Infographic]

Some tips for your LinkedIn content approach in 2025.

By Andrew Hutchinson • Dec. 11, 2024

Meta’s Testing Options To Hide Like Counts on Reels, Replies on Threads

Meta continues to add more options to control which performance metrics are displayed on your profile.

By Andrew Hutchinson • Dec. 10, 2024

YouTube Expands Access To Auto-Dubbing in Different Languages

A new way to reach more people with your YouTube content.

By Andrew Hutchinson • Dec. 10, 2024

Meta Adds More Functionality to the Threads API

Meta's expanding the Threads API to enable broader integration with third party tools.

By Andrew Hutchinson • Dec. 10, 2024

Meta Shares Insight Into ‘Q5’ Marketing Opportunities [Infographic]

More reach, less competition? Some key opportunities of note. 

By Andrew Hutchinson • Dec. 9, 2024

Meta Interviews Marketing Leaders for New ‘Performance Talks’ Hub

The video series includes pointers on Meta’s automated Advantage+ ads, Reels, audience growth tactics and more.

By Andrew Hutchinson • Dec. 4, 2024

Meta Implements New Requirements for Financial Services Ads in Australia

The requirements aim to address the rise of “celeb-bait” scams. 

By Andrew Hutchinson • Dec. 2, 2024

YouTube Previews Coming AI Elements in Its ‘Inspiration’ Tab

Some new AI-based guidance for your YouTube videos.

By Andrew Hutchinson • Dec. 2, 2024

YouTube Updates BrandConnect, Community Posts and More

An easier way for creators to connect with branded content opportunities.

By Andrew Hutchinson • Dec. 2, 2024

Meta Shares Insight Into the Performance of Its AI-Based Ad Elements

Its AI ad tools are driving return on ad spend and conversions for advertisers, Meta reported. 

By Andrew Hutchinson • Dec. 2, 2024

YouTube Shares Tips on How Creators Can Align With CTV Viewing

Some pointers to help you align with the big screen viewing shift.

By Andrew Hutchinson • Nov. 26, 2024

Where Each of the Big Social Platform Stands on External Links

Are links being throttled on all of the big social apps?

By Andrew Hutchinson • Nov. 25, 2024

TikTok Shares Holiday Marketing Tips

Some valuable pointers for your TikTok marketing approach. 

By Andrew Hutchinson • Nov. 25, 2024

X Shares Holiday Shopping Engagement Stats

Some new insights to get you thinking about the potential of X ads.

By Andrew Hutchinson • Nov. 21, 2024