5 Trends Shaping Social Media Marketing So Far in 2025

The biggest developments that shaped social media marketing in the first half of the year and could be a consideration for the upcoming holiday push.

By Andrew Hutchinson • Aug. 21, 2025

How To Drive Better Response With Reddit Ads [Infographic]

Some pointers for your Reddit ads approach. 

By Andrew Hutchinson • Aug. 20, 2025

Getting Started With Google Ads [Infographic]

Some pointers to help you maximize Google Ads efforts. 

By Mark Walker-Ford • Aug. 17, 2025

Meta Is Consolidating More of Its Detailed Ad Targeting Options

Meta is looking to push advertisers towards trusting its AI targeting tools.

By Andrew Hutchinson • Aug. 17, 2025

YouTube Adds Custom App Promotions for Shorts

With co-branded partnership ads for app campaigns, creators will be able to earn money from app promotions.

By Andrew Hutchinson • Aug. 14, 2025

Meta Provides More Performance Insights for Creators

Now, creators will be able to access their full content insights on the web as well as on mobile. 

By Andrew Hutchinson • Aug. 14, 2025

Meta Shares Tips on How To Improve Ad Performance with AI

Almost 2 million advertisers are using Meta’s video-generation features, with strong adoption of image animation among medium-size businesses. 

By Andrew Hutchinson • Aug. 14, 2025

Google Expands Its Use of AI To Detect Invalid Ad Traffic

Invalid traffic can increase ad costs and skew performance data.

By Andrew Hutchinson • Aug. 12, 2025

YouTube Adds CTA Promote Options, Allows More Images in Community Posts

Also, now you can reprocess edited auto-dubbed clips.

By Andrew Hutchinson • Aug. 12, 2025

Threads Reaches 400M Users, Closing in on X’s Usage

The Threads team is getting closer to perfecting the recipe for live, in-the-moment engagement.

By Andrew Hutchinson • Aug. 12, 2025

LinkedIn Shares Strategic Insights for B2B Marketers [Infographic]

Video content’s strong traction on LinkedIn is one of several highlighted trends. 

By Andrew Hutchinson • Aug. 11, 2025

Meta Updates Brand Rights Protection System To Enhance Enforcement

The improved UI and features turn the platform into a powerful tool for brands to protect their IP across Meta’s apps.

By Andrew Hutchinson • Aug. 11, 2025

15 Ways To Boost Instagram Story Engagement [Infographic]

Some simple pointers to help in the IG Stories creation process.

By Mark Walker-Ford • Aug. 10, 2025

Snapchat Shares Insights Into the Key Drivers of Audience Attention

Snaps latest report looks at the importance of grabbing attention and how to do it.

By Andrew Hutchinson • Aug. 7, 2025

Google Says AI Previews Have Not Impacted Overall Referral Traffic From Search

Google says that referrals have declined for some sites, but have gained for others.

By Andrew Hutchinson • Aug. 6, 2025

TikTok Publishes New Report on How To Improve Marketing Attribution and Focus

The report aims to provide an improved framework for marketing attribution.

By Andrew Hutchinson • Aug. 6, 2025

Meta Shares Insights Into the Value of Personalization and Responsible Data Usage

The report looks at how consumers and brands benefit from personalized targeting.

By Andrew Hutchinson • Aug. 6, 2025

A Look at Meta’s ‘Value Rules’ for Specific Ad-Targeting Approaches

You may have noticed “Value Rules” appear as a new option in your Meta ads setup.

By Andrew Hutchinson • Aug. 4, 2025

Instagram Outlines Updated Performance Metrics, Including Audience Growth Indicators

Some updated insights from IG, which could help you grow your audience.

By Andrew Hutchinson • Aug. 4, 2025

LinkedIn Highlights Reach and Promotional Potential for Brands [Infographic]

An overview of the latest performance data from LinkedIn.

By Andrew Hutchinson • Aug. 3, 2025

Pinterest Shares Tips on How To Build Your Pin Community

Some more tips from the Pinterest team, on how to maximize your in-app presence.

By Andrew Hutchinson • Aug. 3, 2025

DoubleVerify Expands Brand Suitability Measurement Across Meta Ads

More assurance for Facebook and IG advertisers.

By Andrew Hutchinson • July 31, 2025

TikTok Publishes Report on Top UK Product Trends

Yes, it includes Labubu dolls.

By Andrew Hutchinson • July 31, 2025

TikTok Adds New Website Visitor Retargeting Options

The option will let you retarget users who’ve already visited your site.

By Andrew Hutchinson • July 31, 2025

Instagram Provides an Overview of When To Use Different Post Types [Infographic]

A handy overview of when to use each of Instagram’s posting options.

By Andrew Hutchinson • July 31, 2025