E.l.f. Cosmetics channels telenovelas for TikTok, Instagram series

"Descubre e.l.f.ecto" — or “Discover the e.l.f. effect” — is based in Mexico and comes as the cosmetic purveyor’s presence in the region grows. 

By Jessica Hammers • March 4, 2025

How instant-ramen marketer Samyang built Gen Alpha’s favorite brand

The maker of Buldak has quickly ramped up a marketing team in the U.S. to capitalize on the brand’s consumer love evident in a viral TikTok video. 

By Chris Kelly • March 3, 2025

Google Announces Updates To Display Network Campaigns

New options for your expanded Google campaigns.

By Andrew Hutchinson • March 1, 2025

YouTube Announces Update to Mid-Roll Ad Placement Process in Clips

YouTube's looking to put more reliance on its automatic ad placement process.

By Andrew Hutchinson • March 1, 2025

TikTok Sets Deadline for the Switch to Its Creative Suite

TikTok's Creator Marketplace will be no more after April 1.

By Andrew Hutchinson • Feb. 27, 2025

Snapchat Shares Insights Into Effective Branded Content Approaches

Some key tips to improve your Snapchat campaigns. 

By Andrew Hutchinson • Feb. 27, 2025

Instagram Provides Tips on How To Maximize Content Recommendations

Some tips to help you lean into Instagram's updated recommendations approach.  

By Andrew Hutchinson • Feb. 26, 2025

How TikTok Users Respond to Music in Brand Promotions

New research takes a look at how TikTok users engage with different music genres in the app.

By Andrew Hutchinson • Feb. 25, 2025

TikTok Shares Insights Into the Rise of Ecommerce in the App

New insights into how TikTok drives shopping intent.

By Andrew Hutchinson • Feb. 25, 2025

Meta Provides Insights Into Game Marketing and Evolving Promotional Approaches

New insights into what drives adoption of puzzle games.

By Andrew Hutchinson • Feb. 24, 2025

TikTok Saw Significant Growth in In-App Sales in 2024

TikTok's in-app sales push is gaining traction with U.S. users.

By Andrew Hutchinson • Feb. 24, 2025

Snapchat Launches New Brand Safety Measures

New ad placement control options for your Snap campaigns.

By Andrew Hutchinson • Feb. 24, 2025

X Adds New AI Elements to Power Ad Performance

Some new AI elements to help you create more resonant X campaigns. 

By Andrew Hutchinson • Feb. 23, 2025

TikTok Shares New Insight Into ROI of Short- and Long-Term Ad Campaigns

The data shows that TikTok can provide positive branding benefits.

By Andrew Hutchinson • Feb. 23, 2025

Snapchat Highlights the Value of AR in Driving Audience Connection

The study looks at how AR experiences drive emotional connection and response.

By Andrew Hutchinson • Feb. 20, 2025

LinkedIn Launches Improved CRM Integration, Expanded Attribution Data

More insights for your LinkedIn campaigns. 

By Andrew Hutchinson • Feb. 19, 2025

TikTok Launches Updated Automotive Ad Options

New ways to reach car buyers on TikTok.

By Andrew Hutchinson • Feb. 19, 2025

YouTube Expands Voice Replies, Adds Quick Promote Option for Shorts

Now, you’ll be able to quickly boost your best-performing Shorts clips.

By Andrew Hutchinson • Feb. 19, 2025

Google Rolls Out Improved AI Asset Generation for Ads

Some new AI options for your Google Ads.

By Andrew Hutchinson • Feb. 19, 2025

Assessing the Winners of the Super Bowl Ad Blitz [Infographic]

Insights into the top performers from Super Bowl LIX.

By Andrew Hutchinson • Feb. 18, 2025

How AI Is Set To Impact Marketers [Infographic]

A look at how marketers are being impacted by the rise of generative AI.

By Andrew Hutchinson • Feb. 17, 2025

6 Essential Ingredients for Winning Ads [Infographic]

Some key tips for your ad creation efforts.

By Andrew Hutchinson • Feb. 13, 2025

TikTok Highlights Its Impact on the Music Industry in New Report

Some compelling insights into TikTok's impact on the broader music industry. 

By Andrew Hutchinson • Feb. 13, 2025

Giphy Shares Insights Into Romantic GIF Usage Year-Round

Some GIF-based insights for your content planning. 

By Andrew Hutchinson • Feb. 13, 2025

Meta Expands Support for Third-Party Ad Placement Blocklists

The expansion will give advertisers more control over their Facebook and IG ad placements.

By Andrew Hutchinson • Feb. 13, 2025