Google Expands AI Image Generator ‘Whisk’ to More Regions

A new tool to assist in your creative efforts.

By Andrew Hutchinson • Feb. 12, 2025

YouTube CEO Outlines Key Areas of Focus for 2025

Some guidance for your YouTube strategy.

By Andrew Hutchinson • Feb. 11, 2025

30 Engaging Hooks for Instagram Reels [Infographic]

Some prompts to help kick off your IG Reels creation approach.

By Mark Walker-Ford • Feb. 10, 2025

Snapchat Shares Marketing Tips for Valentine’s Day

The research shows that Snapchatters tend to spend more on Valentine’s Day gifts than others.

By Andrew Hutchinson • Feb. 9, 2025

Google Announces New Integrations for Campaign Manager 360

New integrations with Adobe, Typeface, The Trade Desk and Netflix bring expanded placement and creative offerings for Google Ads campaigns. 

By Andrew Hutchinson • Feb. 9, 2025

Report Looks at Average Social Media Post Performance in the Major Apps

Some comparative insights for your social media marketing efforts.

By Andrew Hutchinson • Feb. 6, 2025

Meta Rolls Out Updates to Advantage+ AI Ad Targeting Tools

Among other new options, AI optimization via Advantage+ will now be available for all campaign elements.

By Andrew Hutchinson • Feb. 6, 2025

YouTube Highlights Super Bowl Activations and Engagement Stats

YouTube is set to host a flag football match, headlined by platform stars.

By Andrew Hutchinson • Feb. 5, 2025

Instagram Adds WhatsApp Connection Sticker for Stories

A new way to spark DM conversations via IG Stories.

By Andrew Hutchinson • Feb. 5, 2025

Microsoft Adds LinkedIn Audience Insights to Performance Max

A new way to reach professional audiences through Microsoft's AI-powered ads.

By Andrew Hutchinson • Feb. 5, 2025

LinkedIn Publishes New Guide on Evolving Marketing Measurement

A range of expert notes and insights on evolving marketing measurement approaches. 

By Andrew Hutchinson • Feb. 4, 2025

A Visual Guide to TikTok Ads Manager [Infographic]

Some handy tips and insights to help set up TikTok marketing campaigns.

By Andrew Hutchinson • Feb. 3, 2025

The Social Media Funnel Explained [Infographic]

Some tips to help maximize your social media content approach. 

By Andrew Hutchinson • Feb. 2, 2025

Instagram Previews AI Elements in New ‘Edits’ App

Meta's coming video editor looks set to include a range of AI functions.

By Andrew Hutchinson • Feb. 2, 2025

Meta Publishes Tips on How To Make Best Use of Threads

Some new tips and pointers on how to make best use of Threads.

By Andrew Hutchinson • Feb. 2, 2025

What Social Media Marketers Need To Know for 2025

Key insights for marketers planning social media strategies at a time of upheaval.

By Chantal Tode • Jan. 30, 2025

Google Adds New Options for Demand Gen Campaigns

New options for your Google Ads campaigns.

By Andrew Hutchinson • Jan. 30, 2025

YouTube Launches 2025 AdBlitz to Showcase Super Bowl Campaigns

A central hub for all the 2025 Super Bowl ad campaigns. 

By Andrew Hutchinson • Jan. 30, 2025

Meta Updates Audience Targeting Options for Advantage+ Catalog Ads

Changes to your targeting options for Meta's automated ad campaigns.

By Andrew Hutchinson • Jan. 29, 2025

Instagram Adds New Views Insights To Guide Creative Performance

The new metrics will provide more insight into viewer retention and comparative performance.

By Andrew Hutchinson • Jan. 29, 2025

TikTok Launches 2025 Marketing Calendar

Some key dates and notes for your planning.

By Andrew Hutchinson • Jan. 27, 2025

5 Ways AI Will Change Social Media Marketing

A look at five key AI shifts that will impact your social media and marketing experience.

By Andrew Hutchinson • Jan. 26, 2025

Meta Announces Initial Test of Ads on Threads

With Threads on track to surpass X as the real-time social app of choice, ads could appeal to many brands.

By Andrew Hutchinson • Jan. 25, 2025

Threads Rolls Out Mobile Analytics to All Users

Users will be able to access info on top-performing posts, follower growth and more.

By Andrew Hutchinson • Jan. 23, 2025

Snapchat Shares New Data on the Benefits of Brand/Creator Partnerships

New data on the value of creator collaborations for your Snap marketing efforts.

By Andrew Hutchinson • Jan. 22, 2025