TikTok Announces Expanded Premium Ad Placement Options

New placements for TikTok Pulse campaigns. 

By Andrew Hutchinson • May 2, 2024

Meta Unveils AI-Powered Ad Tools at Newfronts

A range of new ad enhancements from Meta.

By Andrew Hutchinson • May 2, 2024

Google Announces Video Ad Targeting Options

Including AI-based prompts for audience creation. 

By Andrew Hutchinson • April 29, 2024

How to Use Rhythm in Your Social Media Content [Infographic]

Some tips on how rhythmic approaches can help improve social content engagement.

By Andrew Hutchinson • April 28, 2024

Reddit Adds Dynamic Product Ads To Help Brands Reach Shoppers in Discovery Phase

A new way to get your products in front of interested shoppers.

By Andrew Hutchinson • April 24, 2024

X Adds Streamlined Ad Set-Up, Using AI-Based Targeting

X has launched some improved targeting tools, designed to simplify campaign set up.

By Andrew Hutchinson • April 21, 2024

Meta Announces Upcoming Ads Showcase at Newfronts 2024

Get the lowdown on the latest Meta ads news and updates.

By Andrew Hutchinson • April 21, 2024

Meta Shares Lead Gen Ad Tips

Meta's Lead Gen ads can be a great way to get more info on your target customers.

By Andrew Hutchinson • April 18, 2024

YouTube Launches Premium Placement Option for Shorts Ads

New options for your Shorts promotions.

By Andrew Hutchinson • April 17, 2024

Google Adds Generative AI Image Creation to Demand Gen Campaigns

New creation options for your Demand Gen promotions.

By Andrew Hutchinson • April 16, 2024

TikTok Shares Research on the Benefits of Creating Multilingual Ads

With the multilingual population growing, creating ads that address these audiences may be a valuable consideration. 

By Andrew Hutchinson • April 10, 2024

A 6-Step Guide to Social Media for Small Businesses [Infographic]

Some pointers for your social media marketing approach.

By Andrew Hutchinson • April 8, 2024

New Study Looks at Most Effective LinkedIn Post Types in 2024

Some data-backed pointers for your LinkedIn marketing approach. 

By Andrew Hutchinson • April 4, 2024

Snapchat Launches Advanced Partner Program To Help Build on Opportunities

Snapchat's looking to improve its ad approaches, and maximize its revenue opportunities.

By Andrew Hutchinson • April 4, 2024

LinkedIn Launches Connected TV and Live Event Ads for B2B Marketers

Brands will be able to target decision-makers across NBCUniversal’s streaming content on CTV.

By Andrew Hutchinson • April 4, 2024

Instagram Shares Tips To Help Create More Standout Stories

Some considerations for your IG Stories approach.

By Andrew Hutchinson • April 1, 2024

Meta Adds New Insight and Targeting Options for Advantage+ Shopping Campaigns

Some new options to improve your campaign targeting.  

By Andrew Hutchinson • April 1, 2024

12 Important Metrics in Google Analytics 4 [Infographic]

Some of the key considerations to measure your site performance.

By Mark Walker-Ford • March 31, 2024

YouTube’s Chief Product Officer Shares Notes on Thumbnail Testing and Generative AI Updates

Some insights into how YouTube is approaching generative AI.

By Andrew Hutchinson • March 27, 2024

Google Tests Out Shopping Discovery Elements, Including Generative AI for Product Search

Google’s trying out some new options to improve shopping discovery. 

By Andrew Hutchinson • March 27, 2024

8 Tips To Boost Your Facebook Page Engagement [Infographic]

Some quick tips to help drive your Facebook Page engagement.

By Mark Walker-Ford • March 26, 2024

TikTok Publishes Guide on Lead Generation Best Practices

Some tips for your TikTok marketing approach. 

By Andrew Hutchinson • March 21, 2024

Google Updates Analytics Data Tracking To Ensure Consistency With Ads

The update will ensure better uniformity of the data presented in both apps.

By Andrew Hutchinson • March 21, 2024

Meta Announces Shutdown of Its CrowdTangle Monitoring App

Meta's moving on from its platform monitoring tool.

By Andrew Hutchinson • March 14, 2024

Meta Announces Updates to Advantage+ and Shopping Ads

A heap of new updates for retailers and those using Meta’s automated ad tools.

By Andrew Hutchinson • March 12, 2024