Facebook Rolls Out 'Live Location', Their Latest Effort to Utilize Location-Tracking

Facebook's rolling out a new way for people to share their location within Messenger.

By Andrew Hutchinson • March 28, 2017

Facebook Testing New Option to Allow Pages to Post in Groups

Facebook's testing out a new option to allow brands to link to and participate in Groups.

By Andrew Hutchinson • March 28, 2017

How a Good Communications Policy can Avert a Social Media Crisis (and Actually Get You Customers)

United has been embroiled in another social media crisis - so what could they have done to avoid it? Contributor David Amerland provides his insight.

By David Amerland • March 28, 2017

How and Why Customers Leave Negative Reviews [Infographic]

Why do customers complain - and what can brands do to improve their response efforts? Corra conducted a study to find out.

By Andrew Hutchinson • March 26, 2017

How Scheduling Instagram Content Can Actually Make You More Spontaneous

By scheduling your Instagram content, you can facilitate more flexibility in your workflow.

By Patrick Cuttica • March 25, 2017

How to Market to Different Generations on Social Media [Infographic]

This new infographic from Citipost Mail looks at some of the key behavioral traits and trends among each generation.

By Melonie Dodaro • March 24, 2017

Facebook's Launching a New, Immersive Ad Format Called 'Collections'

Facebook's launching a new ad type that will incorporate video with relevant items from your product catalog.

By Andrew Hutchinson • March 24, 2017

Facebook's Testing Out a New, Advanced Local Search Feature

Facebook is testing out a new way to help people find local businesses, using their advanced data capacity to personalize the results.

By Andrew Hutchinson • March 24, 2017

Why Your Brand Should Switch to Instagram Stories

Which is a better choice for your business, Snapchat or Instagram Stories? Contributor Michelle Greenbaum provides an overview of the key features here.

By Michelle Greenbaum • March 24, 2017

Instagram Reaches 1 Million Active Advertisers, Outlines New Tools and Best Practices

Instagram has announced that it now has more than a million active advertisers.

By Andrew Hutchinson • March 23, 2017

Business Lessons from 4 Successful Entrepreneurs [Video]

The founders of Moz, Wordstream, Duct Tape Marketing, and Sumo.com share the biggest business lessons they learned while building their brands.

By Joei Chan • March 23, 2017

How to Build an Effective Influencer Marketing Strategy

An effective influencer marketing strategy involves a lot of research and collaboration.

By Brittany Berger • March 23, 2017

Instagram's Expanding Shopping Tags to More Businesses, Adding Self-Serve Option

Instagram has announced that its expanding its test of Shopping Tags, and adding new tag options.

By Andrew Hutchinson • March 22, 2017

Reddit Announces New User Profiles to Help Platform Creators

Reddit has announced new user profiles, which could provide a new opportunity for brands.

By Andrew Hutchinson • March 22, 2017

Pinterest Provides Tips for Your Mother's Day Marketing Strategy

Pinterest has provided some tips on how to maximize your Mother's Day Pin strategy - and why you might want to.

By Andrew Hutchinson • March 22, 2017

How to Spy on Your Competitors' Facebook Ads

Ever wondered what kind of Facebook Ads competitors in your space are running?

By Nathan Mendenhall • March 21, 2017

Social Media in the News 2016 - 2017 [Infographic]

This infographic highlights some of the main social media headlines throughout 2016 and early 2017.

By Irfan Ahmad • March 20, 2017

How to Get Your Social Media Budget Approved [Podcast]

In a new 'Social Zoom Factor' podcast, Pam Moore provides some key tips on how to get your social media marketing budget approved.

By Pam Moore • March 20, 2017

How Does Social Media Impact Your SEO Efforts?

Does social media impact on your SEO efforts? It's complicated.

By Andrew Hutchinson • March 19, 2017

The Role of Online Communities in Digital Strategy [Podcast]

In a new 'Social Business Engine' podcast, Bernie Borges speaks with Joe Cothrel, Chief Community Officer at Lithium Technologies

By Bernie Borges • March 19, 2017

How to Get a Meeting with Anyone

Trying to get your message in front of those key business contacts? Contributor Bryan Kramer explains techniques on how to get a meeting with anyone.

By Bryan Kramer • March 18, 2017

5 Key Considerations for Live-Stream Content (from Twitter)

Twitter has published a new list of tips for maximizing your live-stream content efforts.

By Andrew Hutchinson • March 17, 2017

The Rise of Virtual Assistants, and the Evolution of Search and Discovery

Virtual assistant tools are on the rise, and that could have a major impact on how people search for and discover new products in future.

By Andrew Hutchinson • March 17, 2017

Want More Facebook Reach? Motivate Fans to React

With Reactions on Facebook posts now weighted more heavily than Likes, here are some tips on how to inspire more Reactions from your audience.

By Andrew Macarthy • March 17, 2017

5 Ways to Improve Your Instagram Marketing

Here are five key tips to help maximize your Instagram marketing efforts.

By Brad Friedman • March 17, 2017