Social Marketing: Page 240
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Niche Marketing Opportunities on YouTube (The World's Second-Largest Search Engine)
People are searching on YouTube every day for answers, which presents a great opportunity for savvy social media marketers.
By Stephen Baldwin • Aug. 12, 2016 -
Facebook Updates News Feed to Highlight "Informative" Content
Facebook's announced another News Feed update, this time focused on ensuring users see more "informative" content.
By Andrew Hutchinson • Aug. 11, 2016 -
Does Facebook's Advanced Ad Targeting Limit Campaign Effectiveness?
A recent report suggested that Facebook's narrow ad targeting may not be an effective option - but is that true?
By Andrew Hutchinson • Aug. 11, 2016 -
6 Guaranteed Ways To Position Yourself As An Authority
Establishing yourself as an authority in your field comes with a range of benefits. Here's some advice on how to do it from Melonie Dodaro.
By Melonie Dodaro • Aug. 11, 2016 -
8 Best Practices for Online Communities
To maximize the value of your online community, you need to understand why people would want to join and how to encourage activity.
By Maddie Grant • Aug. 11, 2016 -
3 Ways Freelancing Will Make You a Better Social Media Manager
Working as a freelancer social media manager can help you develop in many ways - here are three key benefits.
By Josh Hoffman • Aug. 11, 2016 -
Facebook Adds New Video Metrics to Help Enhance Publisher Performance
Facebook has announced a range of new video metrics to help publishers better understand what's working (and what's not) in their video content.
By Andrew Hutchinson • Aug. 10, 2016 -
How Live Video Can Show You and Your Brand in a New Light
Live-video opens up a conversation and invites consumers to the party - here's some key tips from Bryan Kramer on how to maximize live-streaming.
By Bryan Kramer • Aug. 10, 2016 -
4 Misconceptions About Online Community Health
A healthy online community can deliver significant benefits - but there are some key measures you need to monitor to ensure you're getting the most from your efforts.
By Caitlin Zucal • Aug. 10, 2016 -
Email List Spring Cleaning [Infographic]
Cleaning up your e-mail list can lead to a significant boost in your campaign response - here are some key tips on how to do it.
By Irfan Ahmad • Aug. 10, 2016 -
How, When and Who Women Will be Watching at the Olympics [Infographic]
Influenster recently interviewed more than 3,900 Millennial women to get their perspective on the Games, including insights into how they'll be watching, who they'll be watching and what events most interest them.
By Andrew Hutchinson • Aug. 9, 2016 -
How Twitter's Algorithm Offers a New Opportunity for Marketers
Twitter's new algorithm-defined timeline has provided a new opportunity for brands to gain reach and exposure.
By Andrew Hutchinson • Aug. 9, 2016 -
Facebook Showcases Image Recognition Capacity with New Cat and Dog Owners Study
To celebrate International Cat Day, Facebook has conducted a new study of cat and dog owners, which also showcases Facebook's expanding image-recognition capacity.
By Andrew Hutchinson • Aug. 8, 2016 -
Gaining and Engaging Social Media Followers [Infographic]
This infographic from Studentexperts offers a range of tips on gaining and engaging followers on various social platforms.
By Irfan Ahmad • Aug. 8, 2016 -
All The Social Ladies Podcast: Katherine Morgan
In a new 'All the Social Ladies' podcast, Carrie Kerpen speaks with Katherine Morgan, the Social Media Manager at Herff Jones, to discuss how the student yearbook maker uses social media in their marketing efforts.
By Carrie Kerpen • Aug. 8, 2016 -
The Most Important Social Media Metrics (and Why You Should Care)
Social media metrics can provide valuable insights, but knowing which ones you need to track, relative to your business objectives, is the only way to achieve true success.
By Jordan Lore • Aug. 7, 2016 -
Social Media Quick Tip: Local LinkedIn Networking Groups
LinkedIn local networking groups have a heap of business potential, and you should be using them.
By Karen Yankovich • Aug. 7, 2016 -
Instagram Stories vs Snapchat in a Nutshell - What You Need to Know
Instagram's new Stories versus Snapchat - how do they differ and what are the advantages. Pam Moore examines in this video post.
By Pam Moore • Aug. 6, 2016 -
Facebook Releases New Research into Messaging Trends and Expectations [Infographic]
Facebook has released a new research report which looks at the growth of messaging, why people message, and the potential for businesses.
By Andrew Hutchinson • Aug. 5, 2016 -
A Nutshell Guide to Starting Your Own High-Traffic Facebook Group
Take a look at your Facebook dashboard right now. Chances are, you're a member of at least a few different groups.Regardless of what these groups revolve around - be it local yard sales or niche-related business news - you get regular content delivered direct to your News Feed, right?
By Julia McCoy • Aug. 5, 2016 -
Twitter Launches 'Instant Unlock' Ad Option to Boost Ad Reach and Response
Twitter has released a new ad option called 'Instant Unlock' ads which incentivize re-tweets for rewards.
By Andrew Hutchinson • Aug. 5, 2016 -
Facebook Testing Out New Page Information Options to Help Small Businesses
Facebook's updating their mobile business Pages with some new options that will help Facebook continue it's push to become a more important business hub.
By Andrew Hutchinson • Aug. 4, 2016 -
How Cisco Uses Snapchat for Employment Branding [Podcast]
How does Cisco use Snapchat for employer branding? Jorgen Sundberg spoke to their social media manager to find out.
By Jorgen Sundberg • Aug. 3, 2016 -
5 Social Media Marketing Trends for Summer 2016
What are the key social media marketing trends of Summer 2016? Contributor Stephen Baldwin examines in this post.
By Stephen Baldwin • Aug. 3, 2016 -
Does Social Media Affect Your Rankings in Online Search?
Does your social media presence have an impact on your search engine ranking? Contributor Julia McCoy examines in this post.
By Julia McCoy • Aug. 2, 2016