Social Marketing: Page 240
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Twitter Introduces New 'Insiders' Brand Feedback Panel to Help Maximize Performance
Twitter has unveiled a new research tool called 'Twitter Insiders' - a group of more than 12,000 Twitter users who serve as a sort of immediate research and feedback group to which you can pose questions.
By Andrew Hutchinson • June 8, 2016 -
Pinterest Partners with Oracle to Measure Connection to In-Store Sales [Infographic]
Pinterest has partnered with Oracle Data Cloud to provide a new set of insights into how Pinterest campaigns can influence offline, in-store actions.
By Andrew Hutchinson • June 8, 2016 -
A 5-Step Guide to Running a Successful Facebook Ad Campaign
Facebook ad campaigns - optimized for mobile, tailored to your budget, totally targetable - are essential. Here's how to get yours right.
By Jeff Rum • June 8, 2016 -
6 Tips for Making a Good Sponsored Facebook Post Even Better
Looking to maximize your paid Facebook campaigns? here are six tips to consider in your process.
By Tamas Torok • June 8, 2016 -
The Latest Updates to Instagram and What They Mean for Businesses
Instagram has released a range of updates recently. In addition to a new logo and color scheme, they're also updating and adding to their business tools as well.
By Travis Huff • June 8, 2016 -
Facebook Releases Data on How Social is Changing the Game for Beauty Brands [Infographic]
Facebook has released the results of a new study incorporating the responses of more than 1,700 female beauty buyers in the US, examining how social and online connectivity has changed their purchase behavior.
By Andrew Hutchinson • June 7, 2016 -
Teach For America's Content Loop Feeds their Social Strategy [Podcast]
In a new episode of The Social Business Engine podcast, Bernie Borges speaks with Stacey Jaffe, their Managing Director of Social Media and Paid Ads at Teach For America.
By Bernie Borges • June 7, 2016 -
Facebook Looking to Boost Reach with Millennials Through New Gaming Partnership
Facebook's announced a new partnership with gaming company Blizzard to attract more gamers and gaming content to the platform - a move which could reap big benefits.
By Andrew Hutchinson • June 7, 2016 -
Forget Social Strategy, What You Need is a Business Strategy
"Social media strategy is a vital part of your digital marketing efforts, but it needs to be recognized for what it is - a component of your overall marketing strategy."
By Kevin Johnson • June 6, 2016 -
10 Golden Rules to Stop You Sucking at Social Media Automation
Done right, social media automation can deliver massive benefits in time saved and efficiency gained. But 'done right' is the key qualifer.
By Roxanne Abercrombie • June 6, 2016 -
All The Social Ladies Podcast: Alex Nicholson
In a new episode of the 'All the Social Ladies' Podcast, Carrie Kerpen speaks with Alex Nicholson, Director of Social Media at Pegasystems.
By Carrie Kerpen • June 6, 2016 -
5 Ways to Promote Your Small Business Online [Infographic]
Once you've decided to start a small business, one of they key next steps is how to promote it. This infographic outlines five ways in which people can get the word about about their new venture.
By Irfan Ahmad • June 5, 2016 -
How To Create A Successful YouTube Channel [Infographic]
YouTube is no longer just a website to share and watch videos on - it's an entire industry in and of itself, full of creators, careers and opportunities.
By Irfan Ahmad • June 3, 2016 -
The Growth of Programmatic Advertising on Social
Seventy-two percent of the US display market will be programmatic by 2017, but how does social fit into the programmatic landscape?
By Monica Lay • June 3, 2016 -
Snapchat Reaches 150 Million Daily Active Users, Surpassing Twitter
Snapchat has reportedly reached 150 million daily active users, beating Twitter and underlining, again, why the digital marketing world is so enamored by 'Ghostface Chillah' and Co.
By Andrew Hutchinson • June 3, 2016 -
Pinterest's Switching from 'Pin it' to 'Save' (And Why That's More Important Than You Think)
Pinterest has announced that it's changing the name of it's 'Pin it' button to 'Save' - which seems minor, but it's kind of a big deal.
By Andrew Hutchinson • June 2, 2016 -
6 Steps to Launching an Effective Snapchat Takeover [Infographic]
With more brands looking to get into Snapchat, influencer takeovers are becoming a popular and effective option. This infographic outlines the key details of running a Snapchat takeover.
By Andrew Hutchinson • June 2, 2016 -
3 Lessons for Neutralizing Negative Feedback and Improving Your Business's Online Reputation
No one likes getting negative feedback, but there are some steps you can take to better handle such responses and avoid a social media crisis.
By Ekaterina Konovalova • June 2, 2016 -
10 Ways to Boost Your Company Page on LinkedIn
Your LinkedIn company page can be a great driver of leads for your business. But in order to maximize the potential of your page, you need to keep it updated - here are some tips on how to do just that.
By Travis Huff • June 2, 2016 -
What Potential Employers Want to Know Most Is Not On Your Resume
While resumes have long been the staple method for finding and hiring new employees, there are now more opportunities to showcase your skills, and for employers to find out about them.
By Ryan Erskine • June 1, 2016 -
10 of the Biggest Social Media Marketing Fails (And What You Can Learn From Them)
While everyone approaches social media with the best intentions, mistakes can happen, and those mistakes can lead to significant disasters for brand PR. Here are some examples of major social media fails, and what social managers can learn from them.
By Sam Warren • June 1, 2016 -
Instagram Officially Announces Business Profiles, Including New Analytics and Promotion Options
Instagram has officially announced their new brand profiles, with a new range of analytics and ad options coming to all users soon.
By Andrew Hutchinson • June 1, 2016 -
Pinterest's Looking to Take Product Discovery to Next Level with New Search Functionality
Pinterest is experimenting with a new way to help Pinners discover relevant products on the platform.
By Andrew Hutchinson • May 31, 2016 -
How to Tap Into the Power of a Social Workforce [Podcast]
In a new podcast, Jorgen Sundberg speaks with Ed Terpening of Altimeter Group to examine the power of employee advocacy in social media, and how brands can implement their own advocacy plan.
By Jorgen Sundberg • May 31, 2016 -
5 Ways to Use Social Media for Market Research [Infographic]
Social media is not only a great tool for outreach, it's also an amazing resource to determining who your target audience are, what they're interested in, and how you can best reach them.
By Bob Hutchins • May 30, 2016