3 Storytelling Tools to Enhance Your Social Media Marketing Efforts - Part Deux

With so much content online, brands need new ways to stand out. Here are three tools to help.

By Philip Kushmaro • Sept. 30, 2016

Facebook's Updating their Immersive Canvas Ads with New Templates and Features

Facebook's announced a new update to their Canvas ad units, with new features, including 360 video integration, and new templates to simplify the creation process.

By Andrew Hutchinson • Sept. 29, 2016

6 Tools for Superior Social Media Measurement and Attribution

While Google analytics and social platform tools provide some understanding of audience behavior, these options can generate more in-depth data.

By Jawad Khan • Sept. 29, 2016

5 Ways to Humanize Your Brand with Data and Social Media Insights [Podcast]

In a new Social Zoom Factor Podcast, Pam Moore looks at why brands need to use data to build better human connections.

By Pam Moore • Sept. 28, 2016

Facebook Set to Launch 'Facebook at Work' Next Month

Facebook will soon release it's long-awaited Facebook at Work business tool, according to latest reports.

By Andrew Hutchinson • Sept. 27, 2016

Twitter Looks to Boost Voter Participation with New Registration Info Tool

Twitter's looking to play its part in the upcoming Presidential Election, with a new automated system now in place to help people register to add their voice.

By Andrew Hutchinson • Sept. 27, 2016

Periscope Adds VIP Program to Establish Better Links with Prominent Creators

Periscope's looking to boost their broadcaster engagement with a new Periscope VIP program which will offer rewards to users based on various goals and metrics.

By Andrew Hutchinson • Sept. 27, 2016

3 Ways to Use Twitter to Boost Retail Sales for the Holidays

Twitter has released new data and tips on how brands can maximize their holiday campaigns on the platform.

By Andrew Hutchinson • Sept. 27, 2016

Facebook Conducts Research into How Social and Mobile Influence Travel Purchases [Infographic]

Facebook has conducted a new study looking at the travel industry and how social and mobile reach has changed the way people discover and book trips.

By Andrew Hutchinson • Sept. 27, 2016

Disney is Reportedly Considering Buying Twitter Too

Reports have emerged that Disney is reportedly weighing up making a bid for Twitter.

By Andrew Hutchinson • Sept. 26, 2016

100 Media Requests from a Single Social Media Campaign

The nautical striped plimsoll slip-on was back for another season,

By Andre Bourque • Sept. 26, 2016

The Evolution and Future of Social Commerce [Infographic]

This new infographic looks at the history and evolution of social buying and on-platform purchase options.

By Andrew Hutchinson • Sept. 26, 2016

5 Ways Testimonials Can Improve Your Social Media Presence

Here are 5 ways that using this kind of positive UGC will improve your social media presence.

By Tomer Harel • Sept. 26, 2016

10 Reasons Why You're Not Gaining Social Media Followers (& How to Fix It)

Are you having trouble building your social media following? There may be a logical reason, and an easy fix.

By Dhariana Lozano • Sept. 26, 2016

All The Social Ladies: Lauren Salazar of Weight Watchers [Podcast]

In a new 'All the Social Ladies' podcast, Carrie Kerpen speaks with Lauren Salazar, the Director of Social Media at Weight Watchers.

By Carrie Kerpen • Sept. 26, 2016

Conversion Rate Optimization - 20 Factors Impacting Your Sales and ROI [Podcast]

Conversion rate optimization (CRO) can help businesses increase leads, sales, return on investment and more. In this podcast, Pam Moore explains how to maximize your CRO.

By Pam Moore • Sept. 25, 2016

Do You Know All of Google's Marketing Options?

Are you aware of all the various ways you can use Google to boost your brand profile online?

By Natascha Thomson • Sept. 25, 2016

Snapchat Launches Spectacles, Re-Brands as "Snap Inc."

Snapchat has unveiled their long-awaited smart glasses. And they look impressive.

By Andrew Hutchinson • Sept. 24, 2016

2 Ways B2B Sales Professionals Can Create Influence

A salesperson should strive to influence the buyer's journey to be someone the buyer seeks out for information.

By Bernie Borges • Sept. 24, 2016

Could Twitter be Sold - and What Would That Mean for the Platform?

​Rumors about the possible sale of Twitter are gaining momentum, with Twitter shares soaring almost 20% on Friday - their highest leap in more than two years.

By Andrew Hutchinson • Sept. 23, 2016

On Facebook's Inflated Video Metrics and What it Means for Marketers

Facebook has admitted it's video stats have been incorrect for some time - what does that mean for marketers?

By Andrew Hutchinson • Sept. 23, 2016

3 Ways to Increase Brand Loyalty through Customer Support

Customers are looking for answers online, and you can help provide what they need via a knowledge driven support community.

By Caitlin Zucal • Sept. 23, 2016

Twitter Still Matters for Businesses - Here's Why

While Twitter is facing a range of challenges, it remains a key platform for social media marketing - here's why.

By Katrina Padron • Sept. 23, 2016

The Urgency of Fashion - NY Fashion Week

Contributor Candida McCollam examines the social conversation around New York Fashion Week.

By Candida McCollam • Sept. 23, 2016

How HSBC Uses Social Employee Advocacy [Podcast]

In a new podcast, Jorgen Sundberg speaks with Camila Romuld of HSBC to discuss the bank's approach to employee advocacy.

By Jorgen Sundberg • Sept. 22, 2016