Social Marketing: Page 241
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All The Social Ladies Podcast: Robin Seward
In a new episode of thr All the Social Ladies podcast, Carrie Kerpen speaks with Robin Seward of Rita's Italian Ice to talk about how the brand utilizes social channels.
By Carrie Kerpen • May 30, 2016 -
15 Things Smart, Social Savvy Business Marketers Never do on Facebook [Podcast]
In a new 'Social Zoom Factor' podcast, Pam Moore looks at the things you should never do on Facebook, and how they can hurt your reputation.
By Pam Moore • May 29, 2016 -
Social Media Strategy for Lead Generation [Infographic]
This infographic highlights some of the key stats around using social media for lead generation, along with data-backed advice on how to make best use of the major platforms for this purpose.
By Irfan Ahmad • May 29, 2016 -
16 Essential Tools to Help Streamline Your Workload This Summer
With an ever-growing number of social media platforms and tasks to handle, it can be hard to manage everything within the available time you have. These tools can help organize and streamline your work process.
By Aleh Barysevich • May 28, 2016 -
How to Create and Use Facebook's Dark Posts
Facebook dark posts enable you to create multiple versions of your Facebook ads and target them to specific audiences without those posts appearing on your actual Page.
By Brianna Smith • May 27, 2016 -
6 Key Notes on Managing a Digital Crisis via Social Media
When dealing with a data breach or similar crisis, it's important your brand adheres to an established communications plan. Here are some tips.
By Steve Poole • May 27, 2016 -
5 Ways to Maximize Your Reach Through Social Advocates
There's a lot of talk in social media marketing circles these days about employee advocacy, but your employees aren't the only advocates you could be tapping into.
By Olivier Choron • May 27, 2016 -
Twitter Pulls Back from On-Platform Buying - Do Consumers Want to Buy on Social?
Twitter's disbanded it's commerce team who were in charge of working on their on-platform 'Buy' buttons and commerce options. Does this mean social eCommerce is not as valuable as many had projected?
By Andrew Hutchinson • May 26, 2016 -
5 Reasons to Consider Podcasts in Your Marketing Plan
While social media and newer digital channels continue to rise as marketing mediums, podcasts remain a lesser utilized, but highly valuable, avenue for outreach.
By Travis Huff • May 24, 2016 -
The Impact of Digital Storytelling on Walmart's Reputation [Podcast]
In a new episode of The Social Business Engine podcast, Bernie Borges speaks with Chad Mitchell, the Senior Director of Digital Communications at Walmart.
By Bernie Borges • May 24, 2016 -
3 Reasons Why No One Is Sharing Your Content
Social shares have a ton of great benefits in addition to being a key way to measure content engagement. Here are three ways to ensure your content is as shareworthy as possible?
By Victoria Hoffman • May 23, 2016 -
All The Social Ladies Podcast: Jennifer Kelly Dominiquini
In a new All the Social Ladies podcast, Carrie Kerpen speaks with From Fulbright Scholar and CMO, Jennifer Kelly Dominiquini.
By Carrie Kerpen • May 23, 2016 -
LinkedIn Releases New Data on Millennials [Infographic]
Millennials will soon represent the majority of buying customers, so it's important you understand how to reach them. LinkedIn recently conducted a study of Millennial use on their platform - here's what they found.
By Andrew Hutchinson • May 22, 2016 -
How to Retain Customers Using Social Media
Businesses are increasingly using social media and digital marketing to connect with potential customers. But with social media becoming more integrated into our everyday lives, using it to retain your existing customers is also an important practice.
By Michael Georgiou • May 22, 2016 -
Big Fish or Big Pond? Search Localization Changes Everything
Has your businesses been adversely affected by Google's new emphasis on localized results? In this post, contributor Randy Milanovic advises what you can do about it.
By Randy Milanovic • May 21, 2016 -
How to Create a Successful Ad on Facebook [Infographic]
Looking to improve your Facebook ad efforts? This infographic from Salesforce breaks down the key details of a great Facebook ad.
By Irfan Ahmad • May 20, 2016 -
Boosting Your SEO Efforts Through Social Media, Contests and Giveaways
Contests can be a great way to generate engagement and encourage participation from your audience. And such actions can also have a significant influence on your SEO efforts.
By Jim Belosic • May 20, 2016 -
3 Simple Tips to Get More From Your Facebook Advertising
Are you seeing the results you want with your Facebook ads? There might be a simple way to improve your ad performance.
By Monica Lay • May 20, 2016 -
3 Tips to Help Maximize Your Social Selling Efforts
While there are great opportunities for generating leads and conversions via social, it takes work and effort to get to that stage. Here are three tips to help you develop your social selling capacity.
By Adi Englander • May 20, 2016 -
10 Reasons Why You Should Consider Snapchat for Your Business
Snapchat is one of the fastest growing social apps, and the one getting the most buzz among social media marketing circles. Are you using Snapchat within your social media marketing strategy? Here are ten reasons why you should consider it.
By Travis Huff • May 20, 2016 -
Instagram Brings Video to Carousel Ads
Instagram has announced that advertisers can now ad video elements to their carousel ads, providing more storytelling potential to the offering.
By Andrew Hutchinson • May 19, 2016 -
How Glassdoor Enables Employer Transparency [Podcast]
In a new podcast, contributor Jorgen Sundberg speaks with Diarmuid Russell, Head of International at Glassdoor, to discuss company transparency and the new ways in which employees and potential employees are discussion your business and culture online.
By Jorgen Sundberg • May 19, 2016 -
Facebook Releases Data on Usage Trends Over Summer [Infographic]
Facebook has released a new infographic which looks at how usage trends on the platform change over Summer - worth consideration for those looking to maximize their seasonal outreach efforts.
By Andrew Hutchinson • May 18, 2016 -
All The Social Ladies Podcast: Laurie Satran
In a new episode of the 'All the Social Ladies' Podcast, Carrie Kerpen speaks with Laurie Satran, the Social Media Strategy Manager at STARR Restaurants.
By Carrie Kerpen • May 17, 2016 -
Using Visual User-Generated Content to Strengthen Your Brand
User generated content can be a valuable piece of your marketing puzzle, especially in social media circles. Here are some tips on how to implement a UGC campaign.
By Jeff Soriano • May 17, 2016