TikTok Shares New Insight Into ROI of Short- and Long-Term Ad Campaigns

The data shows that TikTok can provide positive branding benefits.

By Andrew Hutchinson • Feb. 23, 2025

Snapchat Highlights the Value of AR in Driving Audience Connection

The study looks at how AR experiences drive emotional connection and response.

By Andrew Hutchinson • Feb. 20, 2025

LinkedIn Launches Improved CRM Integration, Expanded Attribution Data

More insights for your LinkedIn campaigns. 

By Andrew Hutchinson • Feb. 19, 2025

TikTok Launches Updated Automotive Ad Options

New ways to reach car buyers on TikTok.

By Andrew Hutchinson • Feb. 19, 2025

YouTube Expands Voice Replies, Adds Quick Promote Option for Shorts

Now, you’ll be able to quickly boost your best-performing Shorts clips.

By Andrew Hutchinson • Feb. 19, 2025

Google Rolls Out Improved AI Asset Generation for Ads

Some new AI options for your Google Ads.

By Andrew Hutchinson • Feb. 19, 2025

Assessing the Winners of the Super Bowl Ad Blitz [Infographic]

Insights into the top performers from Super Bowl LIX.

By Andrew Hutchinson • Feb. 18, 2025

How AI Is Set To Impact Marketers [Infographic]

A look at how marketers are being impacted by the rise of generative AI.

By Andrew Hutchinson • Feb. 17, 2025

6 Essential Ingredients for Winning Ads [Infographic]

Some key tips for your ad creation efforts.

By Andrew Hutchinson • Feb. 13, 2025

TikTok Highlights Its Impact on the Music Industry in New Report

Some compelling insights into TikTok's impact on the broader music industry. 

By Andrew Hutchinson • Feb. 13, 2025

Meta Expands Support for Third-Party Ad Placement Blocklists

The expansion will give advertisers more control over their Facebook and IG ad placements.

By Andrew Hutchinson • Feb. 13, 2025

Giphy Shares Insights Into Romantic GIF Usage Year-Round

Some GIF-based insights for your content planning. 

By Andrew Hutchinson • Feb. 13, 2025

Google Expands AI Image Generator ‘Whisk’ to More Regions

A new tool to assist in your creative efforts.

By Andrew Hutchinson • Feb. 12, 2025

YouTube CEO Outlines Key Areas of Focus for 2025

Some guidance for your YouTube strategy.

By Andrew Hutchinson • Feb. 11, 2025

30 Engaging Hooks for Instagram Reels [Infographic]

Some prompts to help kick off your IG Reels creation approach.

By Mark Walker-Ford • Feb. 10, 2025

Snapchat Shares Marketing Tips for Valentine’s Day

The research shows that Snapchatters tend to spend more on Valentine’s Day gifts than others.

By Andrew Hutchinson • Feb. 9, 2025

Google Announces New Integrations for Campaign Manager 360

New integrations with Adobe, Typeface, The Trade Desk and Netflix bring expanded placement and creative offerings for Google Ads campaigns. 

By Andrew Hutchinson • Feb. 9, 2025

Report Looks at Average Social Media Post Performance in the Major Apps

Some comparative insights for your social media marketing efforts.

By Andrew Hutchinson • Feb. 6, 2025

Meta Rolls Out Updates to Advantage+ AI Ad Targeting Tools

Among other new options, AI optimization via Advantage+ will now be available for all campaign elements.

By Andrew Hutchinson • Feb. 6, 2025

YouTube Highlights Super Bowl Activations and Engagement Stats

YouTube is set to host a flag football match, headlined by platform stars.

By Andrew Hutchinson • Feb. 5, 2025

Instagram Adds WhatsApp Connection Sticker for Stories

A new way to spark DM conversations via IG Stories.

By Andrew Hutchinson • Feb. 5, 2025

Microsoft Adds LinkedIn Audience Insights to Performance Max

A new way to reach professional audiences through Microsoft's AI-powered ads.

By Andrew Hutchinson • Feb. 5, 2025

LinkedIn Publishes New Guide on Evolving Marketing Measurement

A range of expert notes and insights on evolving marketing measurement approaches. 

By Andrew Hutchinson • Feb. 4, 2025

A Visual Guide to TikTok Ads Manager [Infographic]

Some handy tips and insights to help set up TikTok marketing campaigns.

By Andrew Hutchinson • Feb. 3, 2025

The Social Media Funnel Explained [Infographic]

Some tips to help maximize your social media content approach. 

By Andrew Hutchinson • Feb. 2, 2025