TikTok Shares Pointers on Successful AI Adoption for Marketers

Some pointers on how to make best use of TikTok's evolving AI ad tools. 

By Andrew Hutchinson • Oct. 14, 2025

Meta Shares Tips To Help Advertisers Maximize Holiday Campaigns

Some data-backed pointers for app campaigns. 

By Andrew Hutchinson • Oct. 13, 2025

Google Adds AI Features To Search, New Search Ads Controls

Google will not list search ads in its own in-feed section. 

By Andrew Hutchinson • Oct. 13, 2025

36 Predictions for Social Media Marketing in 2026

These tips and trend pointers could help you prepare your marketing plan for 2026.

By Andrew Hutchinson • Oct. 12, 2025

Creators Are Drawing Big Crowds With IRL Events [Infographic]

As creators become celebrities in their own right, real-life appearances are drawing significant interest.

By Andrew Hutchinson • Oct. 12, 2025

Google Provides Insights Into Latest Halloween Search Trends

The latest Halloween trends via Google Search could help with planning promotions.

By Andrew Hutchinson • Oct. 9, 2025

YouTube Provides AI-Powered Data on Content Impact

The report will provide AI-powered insight into advertisers’ broader brand impact in the app, including untagged mentions and appearances in other clips.

By Andrew Hutchinson • Oct. 9, 2025

Edits Gets New Fonts, Halloween Sound Effects and More

Edits is also getting a new media kit-style option for creators.

By Andrew Hutchinson • Oct. 8, 2025

Meta Updates Marketing API To Put More Focus on AI Targeting Tools

Meta's AI targeting tool will now be able to test out more placement options.

By Andrew Hutchinson • Oct. 8, 2025

Google Announces AI Training Programs for SMBs

The new courses aim to ensure the SMBs are up to date with the latest AI tools.

By Andrew Hutchinson • Oct. 8, 2025

Google Expands Virtual Try On to Footwear

More ways to see what items will look like on you before you buy online.

By Andrew Hutchinson • Oct. 8, 2025

YouTube Launches Member Livestream Updates, Expands Access To Channel Media Kits

YouTube has also provided some new details on its bizarre "Extend with AI" feature.

By Andrew Hutchinson • Oct. 7, 2025

TikTok Announces Improvements to Its AI-Powered Smart+ Ad Campaigns

Some improvements and refinements for TikTok's AI-powered ads. 

By Andrew Hutchinson • Oct. 7, 2025

YouTube Announces Third-Party Activation Partners To Support Advertisers

Providers have specific areas of expertise, including data-backed ad buying and placement processes, AI-powered targeting and more.

By Andrew Hutchinson • Oct. 6, 2025

Snapchat Highlights the Opportunities of Sponsored Snaps

Snapchat is looking to showcase the potential of its latest ad placement options.

By Andrew Hutchinson • Oct. 6, 2025

Women’s Professional Sports See Increased Snapchat Engagement

Professional leagues for women athletes across a number of sports have seen a rise in interest, leading to new opportunities for advertisers.

By Andrew Hutchinson • Oct. 2, 2025

Meta Outlines Expanding AI Ad Tools, Including Chatbots for Websites

Meta also got new AI music generation options, virtual try-on, custom ad text and more.

By Andrew Hutchinson • Oct. 2, 2025

Meta Phases Out Automated Ads in Favor of Advantage+

Automated Ads are an early version of Meta's simplified ad creation approach. 

By Andrew Hutchinson • Oct. 1, 2025

Reddit Publishes Holiday Marketing Guides

Some helpful guides for your Reddit campaigns.

By Andrew Hutchinson • Oct. 1, 2025

YouTube Offers New Sports Categories via Select

More ways to target your YouTube ads based on topic groupings.

By Andrew Hutchinson • Oct. 1, 2025

Top Social Media Conferences To Watch Out for in 2026

Conference topics include AI, building an audience and navigating a social-first strategy.

By Sara Karlovitch • Updated Jan. 29, 2026

Google Updates Ad Campaign Performance Insights

New updates for Google's Meridian marketing mix model approach and Performance Max reporting.

By Andrew Hutchinson • Sept. 30, 2025

LinkedIn Adds More Ad Automation Options for SMBs

Some new AI-powered ad updates to help improve your LinkedIn performance.

By Andrew Hutchinson • Sept. 29, 2025

Pinterest Provides Tips on How To Maximize Listings

A handy new guide for Pin marketers.

By Andrew Hutchinson • Sept. 29, 2025

Snapchat Shares Data on the Effectiveness of Its First Impression Ads

First Impression ads can help to raise brand awareness in a significant way. 

By Andrew Hutchinson • Sept. 29, 2025