Social Media Updates: Page 302

  • How the Presidential Debates Captivate Social Networking

    A reported 24 million viewers tuned in to the GOP presidential debate in August, making it the highest-rated non-sport cable broadcast in history. The debate itself was co-sponsored by Facebook so it's no surprise that 7.5 million of its users liked, posted, commented, and shared content with each other 20 million times. When you add Twitter, Snapchat, and other social platforms to the mix, the number of social media engagements during the presidential debates skyrockets.

    By • Aug. 25, 2015

  • Bernie Sanders Supporters Use Facebook to Organize 100,000-Person March on Washington

    A Facebook-driven movement is organizing a march of 100,000 people on Washington on behalf of presidential candidate Bernie Sanders. As of today, the Facebook event has amassed 95,000 RSVPs. The movement demonstrates both the power of social media in modern political campaigns and the unconventional tactics the Sanders team has used to reach high numbers of supporters.

    By • Aug. 25, 2015

  • Twitter Now Blocking Accounts that Preserve Politicians' Deleted Tweets

    Twitter is now actively blocking accounts on the social network that had been preserving the deleted tweets of UK politicians, according to the article "Twitter blocks access to political transparency organisation Politwoops" in The Guardian. 31 accounts that preserved the deleted tweets of "politicians, diplomats, and embassies around the world," are being denied access.

    By • Aug. 24, 2015

  • When it Comes to Vine, Brands Still Have Catching up to do

    Ever since its launch in January 2013, Vine has had a significant impact in the way videos are recorded and shared online. These six-second clips seem to have taken the world by storm, especially among teens - but the numbers show that marketers are not yet realizing the full potential of the medium.

    By • Aug. 21, 2015
  • SMT Expert

    Facebook Finally Gives in and Allows Animated GIFs in Posts and Ads

    Facebook has decided to get with the rest of the Internet program and allow animated GIFs in ads and Page posts.

    By • Aug. 21, 2015

  • 5 Essential Social Media Metrics You Need to Know

    Social Media Marketers are a lucky bunch. Especially when it comes to analytics.

    By • Aug. 21, 2015

  • The Onus of Education - On the Importance of Teaching Kids About the Dangers of Social Media

    There's a video going round at the moment which shows how easy it is for a predator to lure young girls using social media. The message of this, and other experiments like it, needs to be communicated to all kids to ensure we're doing all we can to educate them of the potential dangers of online connectivity.

    By • Aug. 21, 2015

  • 10 Things to Immediately Stop & Start Doing on Twitter

    Like every social platform, there's a learning curve for how to use Twitter. But also like every social platform, there aren't any specific rules. The confluence of these two truths can be mind-boggling. Here is a compilation of some dos and don'ts that should help guide your Twitter strategy.

    By • Aug. 21, 2015

  • The Complete Guide To Holding A Facebook Live Hangout

    What I like about Facebook live Hangouts is that they're easy to set up. Right now, there's only one Facebook app that allows you to do this, 22Social. However, as live Hangouts becomes more popular, I'm sure more apps will integrate it, too. As an early adopter, I gave Facebook live Hangouts a try. And now, I got it down to a science.

    By • Aug. 20, 2015

  • Snapchat Doing Great, Still Not Profitable: The Weird Economics of Startups

    Yesterday Gawker's Sam Biddle published the article "Snapchat Lost a Ton of Money Last Year," which is based on leaked financial documents concerning Snapchat's financial health over the year 2014. The article isn't very good.

    By • Aug. 20, 2015

  • Pinterest and Instagram Users on the Rise - LinkedIn and Twitter, not so Much [Report]

    New data from Pew Research has found that the proportion of online Americans who use Pinterest and Instagram has doubled since Pew first started tracking social media platform adoption in 2012. Use of Facebook, LinkedIn and Twitter, on the other hand, is now starting to slow.

    By • Aug. 19, 2015

  • Facebook Testing New Profile Layout for Mobile Users

    The golden rule of Facebook is that 'change is constant'. In line with this, The Social Network is reportedly testing changes to the way profiles are displayed on mobile, to something that resembles another social network. Just a little bit.

    By • Aug. 19, 2015

  • YouTube versus Facebook - Which is Better for Your Business?

    YouTube has long been the leader in online video, but Facebook is moving fast, and may soon dominate the market. So which is better? This post looks at the pros and cons of each to help you decide which platform is better for your brand.

    By • Aug. 19, 2015

  • Facebook Looking to Revamp Notes, Become Long-form Blogging Player

    Facebook has confirmed that they're currently testing a new, upgraded blogging platform for the network - effectively a re-invigoration of Notes. Right now, a small selection of users have access to a range of new functions within Notes, including cover photos for posts, user-tagging functionality, photo re-sizing, links and hashtags.

    By • Aug. 18, 2015

  • Former Politician Caught Out on Social Media - A Lesson in Anonymity and Data Tracking

    A former Australian politician created an anonymous Twitter account to voice his extreme and offensive views, often targeting specific individuals, yet hiding under a cloak of anonymity. But he was found out - another lesson in the potential fallout of abusing online communications mediums.

    By • Aug. 18, 2015

  • Politics, Social Media, and the 2016 Presidential Election [INFOGRAPHIC]

    The Hill has a pair of recent articles about social media and the still-far-off 2016 presidential election. The first, "Trump towers over 2016 field in social media" by Caroline Kelly and Austin Yack, is a nuts and bolts ranking of the contenders based on their like and follower counts on Facebook, Twitter, and Instagram.

    By • Aug. 17, 2015
  • SMT Expert

    Should You Cut Google+ Out of Your Marketing Strategy?

    Google is in the headlines again after creating new parent company Alphabet, and its recent distancing of the company from lackluster social network Google+. YouTube accounts aren't forcibly linked to Plus anymore, and the new focus on 'stand-alone' companies within the Alphabet banner had many debating whether Plus would be left to live or die on its own merit.

    By • Aug. 15, 2015

  • 5 Rules for Posting Live Links on Twitter

    Posting live links on Twitter is one of the easiest tasks that you will ever have to engage in. You simply add the link to the Tweets. There is also technology available to help you out with the posting. Most people do not have the time to be so active on Twitter therefore posting is often a challenge, but lucjily there's technology available for you to schedule your posts. Follow these 5 tips on posting live links on Twitter.

    By • Aug. 15, 2015

  • Mobile Live Streaming for Business: Periscope and Meerkat

    With so many different live mobile video streaming services and apps out there, it's hard to know which one to use. That's why we've detailed the ups and downs of using Periscope and Meerkat in this post.

    By • Aug. 15, 2015

  • Who Will Be Using Each Social Platform Next Year? [INFOGRAPHIC]

    The social landscape changes fast. As technology and habits evolve, social media users gravitate toward different social networks. This infographic from eMarketer shows which social networks "will continue to gain momentum, while others necessarily lose ground," according to AdWeek.

    By • Aug. 13, 2015
  • SMT Expert

    Recruiting on Facebook: How to Ethically Screen Candidates [INFOGRAPHIC]

    Facebook isn't only the most popular social media channel in the world; it's also a tool recruiters can use to get to know candidates. And while over 18 million users have found a job thanks to the site, many companies are learning more about candidates through their Facebook posts than either candidates or recruiters want.

    By • Aug. 12, 2015

  • The LinkedIn Marketing Trick The Pros Are Using (And You Should Too)

    When it comes to marketing, there are two main ways to hack your way to success. You can A/B test, tweak, test and re-test, until you figure out what works, or you can check out how the Pros are doing it, and start off all your testing and tweaking at a major competitive advantage.

    By • Aug. 12, 2015

  • Empowering Employees with Social Media Customer Service: Case Study

    When an ocean paddler's tools of the trade were broken on a recent flight, he took to Facebook to express his frustration - and got a surprising result.

    By • Aug. 12, 2015

  • How Facebook Changes How We Think and Feel

    Does Facebook make us depressed? Does it makes us cheat on our spouses? Does it keep us from thinking deeply? Or does it allow us to become our best selves? Several psychological studies have explored these questions.

    By • Aug. 11, 2015

  • Marvel vs. DC Comics: The Legendary Social Media Battle

    By • Aug. 11, 2015