Social Media Updates: Page 363

  • Time to Prepare for AuthorRank

    Every now and then Google changes the game so much that search engine marketers have to figure out how to play by the new rules. But this time, they've changed the rules so much that it's taken us a lot longer to figure out the new game plan. But I think I've got it figured out.Going forward, you...

    By • Oct. 27, 2012

  • Pinterest vs. Facebook for Visual Social Supremacy

    Visual content has become one of the most desirable types of content -- because it's so darn easy to consume. But it's not enough to just create beautiful, funny, engaging visual content ... marketers are now wondering where the best place to promote that visual content is.Just about every major ...

    By • Oct. 26, 2012

  • Using Social to Prove a Point with an Ornery Industrial Typewriter

    Using Social to Prove a PointCellairis makes what seems like the world's strongest iphone screens. How strong are these things? So strong that merely tossing 'em off the roof of a building simply wouldn't be enough. Nay. So these guys locked themselves into a room, racked their collective brain p...

    By • Oct. 25, 2012

  • 24 Tips to Increase Conference and Event ROI by Integrating Social Media

    If you have attended, managed or spoken at an event in the past couple years, chances are good you noticed changes in communication. Conversations are going to a new dimension. No longer is the conversation limited to a one to many dialog from the keynote speaking stage to the audience. Nor are t...

    By • Oct. 25, 2012

  • The Key to Facebook Engagement: Fill In the Blank

    If you're the admin of a Facebook page (or 10), you likely spend a lot of time cultivating your Facebook marketing strategy. And with Facebook changing things on what seems like a weekly basis, it can be hard to keep up with the latest tips and tricks.The good news? Despite Facebook's ongoing evo...

    By • Oct. 24, 2012

  • Tips for Optimizing Your Social Shares: Time, Text and Punctuation

    I recently came across a great infographic on how to optimize social shares - whether on Twitter, Facebook or LinkedIn - and noticed a few stat surprises. For example, did you know that B2C tweets with hashtags receive 82% less clicks than those without? But for B2B tweets, hashtags increase clic...

    By • Oct. 23, 2012

  • When Does Social Media Engagement Become Cynical Marketing?

    More brands are competing for less space. That's the reality we're faced with following Facebook's recent changes to Edgerank.Research from Socialbakers suggests that a post's average reach has halved. No doubt this is partly because users are 'liking' an increasing number of brands who are posti...

    By • Oct. 23, 2012

  • 13 Quick Tips To Optimise your LinkedIn Profile

    1. Set a personalised URL with your name. The same name you use with other profiles: your brand.2. Create a unique extract. Can you summarise everything into a single sentence that makes you unique and special, something that sets you apart from everyone else? I bet you can!3. End in a clear, dir...

    By • Oct. 22, 2012

  • Twitter header image: How one picture can make all the difference

    IntroductionIf you haven't tried it yet, you need to make careful consideration of adding a header image to your Twitter profile. Much like the Cover Photo on Facebook Timeline Pages, the header image injects a much needed amount of personality to your page, making it that much more attractive ...

    By • Oct. 22, 2012

  • Pew Study Highlights Explosion of Photo Sharing

    Following is a guest post from the lovely Debra Askanase that was originally published at her blog.----------A new study by the Pew Internet and American Life Project looks at habits of curators and creators of photos and videos online.The project conducted a phone survey of 1,005 adults ages 18 ...

    By • Oct. 21, 2012

  • Did You Hear the One About the Marketer Who Didn't Use Pinterest?

    Ok, I admit there's no punch line to that query or maybe there is now that I think about it. The punch line would be 'they were soon looking for another job.'Now I know what all you marketers and brand managers and brand marketers and everyone out there is thinking 'gee Steve, a little over drama...

    By • Oct. 20, 2012

  • How to Create a LinkedIn Company page

    With LinkedIn coming out with a new design for company pages it's time to create/claim your company page if you haven't already. Here are the steps that you need to take.Go to http://www.linkedin.com/companies and click on Add a Company.2. Enter the company name and your official email id. Bear i...

    By • Oct. 19, 2012

  • EdgeRank: Doing the Right Things Doesn't Solve the Bigger Issue

    UPDATE: Hugh Briss of Social Identities has started a petition at change.org asking Facebook to make EdgeRank an option. You can read it (and sign it, if you're so inclined) here.Posts have been flying from Facebook Page owners recently encouraging fans to create interest lists, click 'show in ne...

    By • Oct. 19, 2012

  • How Instagram, Pinterest and Tumblr are Blasting Social Media Monitoring tools

    Social Media Monitoring methodology seemed to be a proven process within organizations at a global level. Mostly because big players like Salesforce / Radian6 succeeded in imposing a vision, but also because new professionals started to deeply reengineer the whole value chain of their companies o...

    By • Oct. 19, 2012

  • 5 Tips for Handling Negative Social Media Comments on Facebook in Real-Time

    If you've never had a negative event blow up on Facebook, your turn is probably coming. What are you going to do when a comment, post, picture, or news item goes viral in the wrong way? Here are five tips that will help you navigate the critical first 48 hours.1. Make sure you have a posting...

    By • Oct. 18, 2012

  • Make Facebook Work for You in Your Job Search

    Does it seem like a secret online ninja assassin is hijacking all of your online job applications leaving you with zero responses? Well, in reality you might actually be the culprit. According to an article on Mashable, companies have been scouring the inter-webs for job seekers social oasis.The ...

    By • Oct. 17, 2012

  • 9 Social Media Fun Facts to Shock or Maybe Just Awe

    The following stats are based on information about Social Media usage in the United States.1. Almost 1/2 Of Twitter Users Are DemocratsTwittercrats find this #Debatable? This is compared to approximately 30% of the U.S. of the population being Democrats overall.2. By Far, Facebook Still The Most ...

    By • Oct. 15, 2012

  • Exploiting Facebook's Newsfeed Algorithm

    Want to beat FaceBook's newsfeed algorithm and get more fans to see your content? Then post often.I know what you're thinking...Hear me out first before you jump to conclusions.You've read it a dozen times, not to post often or you're going to discourage your fans, causing them to unlike or ignor...

    By • Oct. 15, 2012

  • Bieber and the Billboard Babes are Sucking the Blood Out of Twitter

    Ladies and gentlemen, er, I probably should say, "boys and girls," I want to warn you that you won't like this article if you're a fan of Justin Bieber, Lady Gaga, Katy Perry, Selena Gomez, Rihanna or Taylor Swift.I retract the statement. You can see their shows and buy their tunes. They know how...

    By • Oct. 14, 2012

  • 7 Ways to Find a Job Using Social Media

    When it comes to job hunting, most of us know the saying: "It's not what you know, it's who you know." In this age of social media, we're more connected than ever before. More job seekers are using social media to find and research new opportunities - while employers are using it to suss out cand...

    By • Oct. 14, 2012

  • 4 Tips for Politicians on Twitter

    Senior executives and other important folks have a peculiar relationship with social media.A study earlier this year found that 80% of people thought that executives that use social media are better equipped to lead their organisations. However a couple of other studies found that just 30% of sen...

    By • Oct. 14, 2012

  • Social Media Tips: How Good Is Your Audience?

    The primary purpose of Social Media is connecting people, and allowing you to share content with a vast audience. However, building an audience isn't just a numbers game. Today's social media tips will have you thinking about quality over quantity when assessing your social media audience.When yo...

    By • Oct. 13, 2012

  • Should You Clean Out Your LinkedIn Connections?

    Take a moment to log into your LinkedIn account and click on "contacts" then click on "connections" in the drop-down menu. Behold the list that you can scroll down and view alphabetically. You may be surprised by how many of your connections have switched jobs or companies or even got married wit...

    By • Oct. 13, 2012

  • Random Bits of Social Media Trivia

    Let me share some random bits of social media trivia. These are things that I found while keeping up with Facebook, Twitter, LinkedIn, and Google+. Note that they will change as social media evolves and adapts to new challengers, such as App.net, Tent, Path, etc. LinkedIn likes/comments do not ...

    By • Oct. 13, 2012

  • Quitting LinkedIn in 6 Easy Steps

    "Every time I think I'm out, they suck me back in."OK, perhaps it's a stretch to quote The Godfather, but beyond the claim of millions of LinkedIn members is a dark underbelly, if you will - thousands who wish to close their accounts but just can't get an answer from customer service as to how.H...

    By • Oct. 12, 2012