Social Media Updates: Page 362
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SMT Expert
Three Business Uses for Secret Boards on Pinterest
Back on November 10th, Pinterest users received an e-mail from CEO Ben Silbermann about a major announcement. After spending the first two paragraphs talking about his new son and how his wife got baby care tips from Pinterest, he revealed the big news - the arrival of secret boards. Users can ma...
By Deborah Sweeney • Nov. 15, 2012 -
Facebook Now Gives Brands, Users New Opportunity to Stay Connected
In September, Facebook altered its EdgeRank algorithm and users began to see fewer Page posts in their News Feeds. Backlash from brands, Page owners and their fans was almost immediate. Soon after, "Interest Lists" started getting a lot of attention. Recently, you may have even seen posts from Pa...
By Jim Belosic • Nov. 14, 2012 -
How Pinterest Can Inspire You to Write More Blog Posts
If you write posts for your own blog or are a guest blogger, then you most likely have experienced times when inspiration is lost and the topics for writing have dwindled. When moments such as these occur, you tend to feel like there is nothing to write about or appealing enough to share with you...
By Amanda Ryan • Nov. 14, 2012 -
Facebook Experiments With Ranked Comments
On Monday, Facebook began testing a change to the comments format on brand and subscriber pages, with comments that generate the highest level of engagement rising to the top of posts.YouTube has a very similar comments system, where the comments on videos which receive the most likes are feature...
By Will Sigsworth • Nov. 14, 2012 -
Twitter Hijacked
Have you gotten any tweets like this? someone is saying horrible things about you check it out bit.ly/GHAdbChey this guy posted an awful video from that thing you did last week bit.ly/TNFwrFThe most common way a Twitter account gets hijacked is by the account owner accidentally logging into a fak...
By Judi Knight • Nov. 14, 2012 -
Explore.org Using Social Media to Create Polar Bear Week
Every year for as long as I remember, Discovery Channel's Shark Week has been a staple in television history. It brings the underwater world's apex predators into homes everywhere and the hype around it is always explosive, even if you don't particularly watch any of the shows. According to an ar...
By Eric Gruenfelder • Nov. 13, 2012 -
Instagram: the Most Powerful Sales Platform on the Internet?
Recently Business Insider ran the provocative headline: "One Statistic That Should Convince Every Small Business To Get On Instagram." The statistic (according to an analytics company SumAll) is that Instagram generates 10% more engagement than Facebook or Twitter. The article goes on to declar...
By Jim Dougherty • Nov. 12, 2012 -
How Do I Set Up Pinterest Secret Boards?
This morning, an e-mail was sent to all Pinterest users, announcing secret boards. It seems interesting, and perhaps a move to be more brand friendly so that brands could work in private on the boards they want to expose, and actually strategize. It's worth playing around with, so, how do you get...
By Tammy Kahn Fennell • Nov. 10, 2012 -
How to Get More Facebook Likes, Twitter Followers & Social Friends
Hopefully most businesses are well on their way to setting goals and objectives for 2013 and beyond. Chances are you are working on a plan that has a social media component to it.Do these questions sound familiar?How can I get more Facebook likes?How can I get more Facebook fans?How can I get mor...
By Pam Moore • Nov. 10, 2012 -
10 Guest Blogging Faux Pas to Avoid
When you're asked to be a guest blogger or offer your services as such and get the okay from a company blog's editor, it never fails to be anything but exciting. Knowing that your expertise in a specific field will not only be live on another website, but also (usually) Tweeted and included on th...
By Heather Taylor • Nov. 10, 2012 -
Financial Advisors BEWARE of LinkedIn Endorsements
LinkedIn launched its new Endorsement feature several weeks ago and many of us are still trying to determine if we like this feature or not. There is no lack of discussion on the usefulness of the feature and the annoyance of those emails we're getting every day that provide us with the first nam...
By Brad Friedman • Nov. 9, 2012 -
Facebook Global Pages
Reecently Facebook announced Global Pages for brands. Instead of a single page in whatever language it was originally created, with geo-targeted foreign language content; or disparate, scarcely-linked pages run independently by different regions; truly global brands can now have the benefits of ...
By Lisa Barnett • Nov. 9, 2012 -
The Rise of Micro-microblogging, and How to Use It
Traditionally the internet has been characterised by a small percentage of online content creators and commentators, and a majority of spectators. The Forrester Social Technographics Ladder has been a well documented visualisation of this. A small proportion of creators have been shaping the face...
By Fraser Robinson • Nov. 8, 2012 -
SMT Expert
5 Reasons Why Your Business Needs Pictures When Tweeting
With only 140 characters to work with on Twitter, you might not be thrilled at the prospect of shrinking that number down further by including a link to a picture in your tweet. But if you run a business or work as a blogger or freelance writer, tweeting without ever including a picture is becomi...
By Deborah Sweeney • Nov. 8, 2012 -
The Complete Facebook Success Formula Every Marketer Should Know
At the f8 Developer Conference in April 2010, two Facebook engineers shared Facebook's EdgeRank formula, and since then most marketers have misinterpreted how to apply it to their own brand challenges. Simply put, this is Facebook's equation, not your brand's. This formula reveals how Facebook de...
By Augie Ray • Nov. 7, 2012 -
Instagram Announces Web Profiles & What This Means for Marketers
Instagram announced yesterday that they are rolling out profile pages on the web within the next week or so. When launched, you will be able to view your profile by typing instagram.com/YourUserName in your browser's address bar.
By Matthew Peneycad • Nov. 7, 2012 -
Instagram Rising: Hurricane Sandy Propels Mobile Photo Sharing App into Mainstream Media
The importance of social platforms tend to emerge during natural disasters. The tsunami in Indonesia, Hurricane Katrina, and the Haiti quake all were accompanied by a surge in the use of various social media that demonstrated they were good for more than marketing campaigns and idle chat. YouTube...
By Shel Holtz • Nov. 3, 2012 -
Increasing User Engagement on Facebook
If you use Facebook as a tool for promoting your business or brand, then you have probably noticed that Facebook has recently updated its EdgeRank, also known as its News Feed Algorithm.Facebook is not trying to hide the fact that they want businesses to start paying to promote their posts. It is...
By Daniel Rpoll • Nov. 2, 2012 -
The Art of Successful Multilingual Social Media Management
Working in multilingual social media management (as a moderator or as a community manager) requires more than just language skills. Our Production Manager for Multilingual Moderation, Richard Simcott, responsible for eModeration's own Tower of Babel, is a zealot, an evangelist, (Ok, a fanatik, en...
By Tia Fisher • Nov. 2, 2012 -
Social Media's Role in Crisis and Misinformation
During devastating Hurricane Sandy, chaos enveloped the northeastern U.S. states. Through it all, people, government, and non-government agencies used social media to keep people informed. Twitter's blog even featured a post on all the handles people could follow for up-to-date information. After...
By Drew Neisser • Nov. 1, 2012 -
Increasing User Engagement on Facebook
If you use Facebook as a tool for promoting your business or brand, then you have probably noticed that Facebook has recently updated its EdgeRank, also known as its News Feed Algorithm.Facebook is not trying to hide the fact that they want businesses to start paying to promote their posts. It is...
By Daniel Rpoll • Nov. 1, 2012 -
5 Reasons You Need a Facebook Marketing Professional
Facebook has become a home to 1 billion users and brands are well aware of the fact that their target audience is spending a lot of time here.However as social graphs are becoming interest graphs, users are also more careful about choosing the people and friends they connect with and the brands t...
By Aleksandar Atanasov • Oct. 30, 2012 -
In Short: Google Authorship for Blogs and Articles
Many of you will have noticed that some search results on Google now have faces next to the results. This photo / face is the claimed "author" of that page or post. It is really easy to claim authorship over your website, blog or article.How to Claim Google Authorship1) Sign up for a Google+ Prof...
By Andy Kinsey • Oct. 29, 2012