X Faces Bans in Both Brazil and Venezuela Amid Ongoing Disputes

More challenges for Elon Musk’s X project.

By Andrew Hutchinson • Aug. 18, 2024

X Is Seeing a Decline in European Users

X’s latest EU disclosure report shows a decline in overall uses.

By Andrew Hutchinson • Aug. 18, 2024

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

No, X Is Not Seeing Massive Usage Declines

Speculation has been that X is losing a heap of users, but that doesn’t seem to be happening.

By Andrew Hutchinson • Aug. 15, 2024

X Enables Long-Form Post Creation via Third-Party Apps

New options for posting to X.

By Andrew Hutchinson • Aug. 13, 2024

X Rolls Out Advanced Analytics to Premium Subscribers

X’s new analytics dashboard looks pretty impressive.

By Andrew Hutchinson • Aug. 13, 2024

X Reports Record High Usage During the 2024 Olympics

X has shared insights into how its users engaged with the 2024 Games.

By Andrew Hutchinson • Aug. 13, 2024

EU Commission Warns Musk Over Inflammatory Content

The EU Commission has once again warned Musk about his moderation obligations on X.

By Andrew Hutchinson • Aug. 12, 2024

X Launches Reply Sorting Options on Posts

A new way to customize your X experience.

By Andrew Hutchinson • Aug. 11, 2024

Ad Advisory Group Suspends Activity Following Legal Action From X

The Global Alliance for Responsible Media (GARM) discontinued its activities days after X took legal action against the nonprofit group.

By Andrew Hutchinson • Aug. 8, 2024

X Removes All Ads for Premium+ Subscribers

The move will also mean that creators earn less from ad revenue sharing.

By Andrew Hutchinson • Aug. 7, 2024

Is X Usage Actually Rising? A Look at Its Latest Stats

X has shared a range of mismatched usage stats, which makes it hard to know what’s accurate.

By Andrew Hutchinson • Aug. 6, 2024

X Refutes Claims That It Illegally Used EU User Data To Train AI

According to the complaint, the personal data of millions of European users has already been used to train generative AI chatbot Grok.

By Andrew Hutchinson • Aug. 6, 2024

X Faces Potential UK Sanctions Over Musk’s Protest Comments

Owner Elon Musk has made controversial remarks about protests taking place in the country.

By Andrew Hutchinson • Aug. 6, 2024

X Sues Over Perceived Efforts To Steer Advertisers Away From App

The suit is based on claims that U.S. advertising industry groups have coordinated a boycott of the social media platform. 

By Andrew Hutchinson • Aug. 6, 2024

X Confirms It’s Moving Out of San Francisco HQ

Staff will be moving out of the platform’s longtime head office over the coming months.

By Andrew Hutchinson • Aug. 5, 2024

X Continues To Develop X Payments Option

A payments user interface appears to be in the works while 31 U.S. states have approved money transmitter licenses for the platform. 

By Andrew Hutchinson • Aug. 5, 2024

US State Officials Call on X To Address Election Misinformation

In an open letter, five secretaries of state called for improvements to X’s Grok AI chatbot.

By Andrew Hutchinson • Aug. 5, 2024

X Continues To Highlight Misleading Stats About Its Performance

The platform hasn’t added any daily active users since November 2022, although it has seen some growth in monthly active users. 

By Andrew Hutchinson • Aug. 4, 2024

X Shares Insights Into Olympics Engagement

The 2024 Paris Games is a critical opportunity for X, which is struggling to win back advertisers.

By Andrew Hutchinson • July 29, 2024

X Staffs New Safety Center in Texas

Could this be the start of a bigger move for the company?

By Andrew Hutchinson • July 29, 2024

New Data Suggests X Is Still Far From Profitability

Financial performance numbers highlight the dire state of the app, with no clear pathway to profitability in sight.

By Andrew Hutchinson • July 28, 2024

X Adds New Setting To Opt out of Sharing Data To Train Grok

A new setting on data permissions for Grok was quietly added and users opted in by default.

By Andrew Hutchinson • July 28, 2024

X Rolls Out New Ways To Use Its Grok AI Chatbot

Now you can get Grok explainers on profiles and terms in the app.

By Andrew Hutchinson • July 24, 2024

X Is Testing an Option to Block Links in Your Post Replies

A handy way to block spammers, or a restriction on counterarguments?

By Andrew Hutchinson • July 22, 2024

X Highlights Rising Sports Discussion Ahead of the Olympics

X remains a key connector for sports fans.

By Andrew Hutchinson • July 21, 2024