New Data Suggests X Is Still Far From Profitability

Financial performance numbers highlight the dire state of the app, with no clear pathway to profitability in sight.

By Andrew Hutchinson • July 28, 2024

X Adds New Setting To Opt out of Sharing Data To Train Grok

A new setting on data permissions for Grok was quietly added and users opted in by default.

By Andrew Hutchinson • July 28, 2024

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

X Rolls Out New Ways To Use Its Grok AI Chatbot

Now you can get Grok explainers on profiles and terms in the app.

By Andrew Hutchinson • July 24, 2024

X Is Testing an Option to Block Links in Your Post Replies

A handy way to block spammers, or a restriction on counterarguments?

By Andrew Hutchinson • July 22, 2024

X Highlights Rising Sports Discussion Ahead of the Olympics

X remains a key connector for sports fans.

By Andrew Hutchinson • July 21, 2024

X Will Allow Users To Request a Community Note on Posts

Another way to help dispel misinformation and false reports in the app.

By Andrew Hutchinson • July 18, 2024

X Launches Trend Genius Ads

A new way to latch onto trending topics of discussion on X.

By Andrew Hutchinson • July 18, 2024

X Tests Auto Advance Mode for Video Viewing

Auto advance would enable you to watch X videos in a more leaned-back manner.

By Andrew Hutchinson • July 17, 2024

Elon Musk Plans To Move X HQ Out of San Francisco

Musk is unhappy with recent law changes in California.

By Andrew Hutchinson • July 16, 2024

X Continues To Test Post Reply Sorting

A new way to enhance post engagement on X?

By Andrew Hutchinson • July 15, 2024

X Reports New Record High in Usage

X owner Elon Musk says X has reached a new high in cumulative user seconds.

By Andrew Hutchinson • July 15, 2024

X Explores Legal Action To Address Advertisers Withholding X Ad Spend

Elon Musk is aiming to pursue groups that recommend against advertising on X.

By Andrew Hutchinson • July 13, 2024

EU Commission Finds X’s Changes to Verification Are in Violation of the DSA

Elon and Co. are gearing up for a significant legal battle in Europe.

By Andrew Hutchinson • July 13, 2024

X Moves to the Next Stage of Testing for Comment Downvotes

X's dislike button for replies is set to be a broken heart icon in-stream. 

By Andrew Hutchinson • July 11, 2024

X Launches Prevent Alliance to Combat Synthetic Drug Abuse

The new partnership aims to address synthetic drug trafficking via social apps.

By Andrew Hutchinson • July 11, 2024

X Previews Haptic Design Updates, Including Post and Video Controls

X's coming redesign is a risky choice as it seeks to attract new users.

By Andrew Hutchinson • July 10, 2024

X Continues To Secure Money Transmitter Licenses in the US

X continues to build the foundations of its X Payments system.

By Andrew Hutchinson • July 10, 2024

X Claims Increases in Users and Engagement

The latest data points from X suggest that it is improving. 

By Andrew Hutchinson • July 9, 2024

Russian Bot Farms Targeting X To Spread Misinformation

New reports suggests that X still has a bot problem. 

By Andrew Hutchinson • July 9, 2024

X Is Considering Free Trials for Premium

X is experimenting with another way to entice Premium sign-ups.

By Andrew Hutchinson • July 8, 2024

X Looks To Further Integrate Grok AI Chatbot

More Grok in more places on X.

By Andrew Hutchinson • July 7, 2024

X Is Considering Downvotes for Post Replies

Downvotes could help to better rank post replies.

By Andrew Hutchinson • July 2, 2024

X Rejoins GARM To Reassure Ad Partners on Brand Safety

X continues its efforts to reassure potential ad partners. 

By Andrew Hutchinson • July 1, 2024

Musk Claims X Reached Usage High After Presidential Debate

But is that true?

By Andrew Hutchinson • June 30, 2024

X Previews Coming Improvements to Ad Analytics

The improved dashboard is significantly more intuitive.

By Andrew Hutchinson • June 30, 2024