The Declining Brand Value of Twitter/X [Infographic]

Elon Musk's purchase of Twitter has been not great for its brand valuation.

By Andrew Hutchinson • Nov. 5, 2024

X Shares Holiday Marketing Tips [Infographic]

Some new tips and insights from the X team. 

By Andrew Hutchinson • Nov. 4, 2024

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

X’s Diluted Block Functionality Is Now Going Live

The change is being rolled out this week.

By Andrew Hutchinson • Nov. 4, 2024

X Opens Merch Store To Sell Branded Clothing

Now you can buy yourself an X cap or t-shirt.

By Andrew Hutchinson • Nov. 4, 2024

If Trump Loses the Election, X Will Also Lose out Big Time

A Harris victory could spark the beginning of the end for the platform formerly known as Twitter.

By Andrew Hutchinson • Nov. 3, 2024

Reports Find Community Notes Is Failing To Address Misinformation on X

Community Notes has a key flaw in its process.

By Andrew Hutchinson • Oct. 30, 2024

Data Show X Continues To Lose EU Users

X's latest EU report shows another decline in users.

By Andrew Hutchinson • Oct. 30, 2024

X Improves the Speed of Community Notes Being Displayed

The faster a note is displayed, the bigger the impact on misinformation.

By Andrew Hutchinson • Oct. 29, 2024

X Withdraws Payment Processor Application in New York

The company has not re-submitted an application in NY since withdrawing its application back in April.

By Andrew Hutchinson • Oct. 28, 2024

X Increases Its API Access Fees

X's API fees will price many third-party providers out of the market. 

By Andrew Hutchinson • Oct. 27, 2024

X Updates Ad Platform To Optimize Performance for SMBs

The main focus of the updates is AI targeting which is meant to help reach a more engaged audience.

By Andrew Hutchinson • Oct. 23, 2024

X Expands Access to Its Powerful ‘Radar’ Keyword Analytics Option

X’s ‘Radar’ keyword search tool is a valuable addition.

By Andrew Hutchinson • Oct. 20, 2024

Data Suggests X Could Post a Significant Loss in 2024

Elon’s X project could be in trouble, but there may be other avenues to consider.

By Andrew Hutchinson • Oct. 20, 2024

X Updates Terms of Service to More Explicitly Cover AI Training Permissions

A new pop-up is alerting users to the update.

By Andrew Hutchinson • Oct. 17, 2024

X Moves to the Next Stage of Diluting the Power of Blocking

Elon Musk hates blocking, and he's going to do something about it.

By Andrew Hutchinson • Oct. 16, 2024

EU Commission Confirms That X Doesn’t Qualify as Key Business Platform

The Commission has ruled that X is not a "gatekeeper" platform.

By Andrew Hutchinson • Oct. 16, 2024

X Opposes Turkish Removal Requests, but Will Comply

X is removing certain accounts at the request of the Turkish government.

By Andrew Hutchinson • Oct. 15, 2024

X Claims Victory in Australian eSafety Commission Case

X says that the Commission has conceded that it was wrong to request the removal of stabbing footage. 

By Andrew Hutchinson • Oct. 13, 2024

X Avoids EU ‘Gatekeeper’ Designation and Requirements

EU officials have ruled that X doesn’t have significant market power in the region.

By Andrew Hutchinson • Oct. 10, 2024

Instagram and TikTok Remain the Most Popular Social Apps Among Teens

New insights into teen social media usage habits.

By Andrew Hutchinson • Oct. 10, 2024

X Removes Ad Revenue Share from Creator Payments Program

X is switching to a more self-sustaining model for creator payouts.

By Andrew Hutchinson • Oct. 9, 2024

X Returns to Brazil After Complying With Government Requests

X is back in Brazil after a month-long absence.

By Andrew Hutchinson • Oct. 8, 2024

X Could Prove to Be Worth More Than $44B to Musk and His Companies

Is Elon really throwing away his money, or is there more to his X play?

By Andrew Hutchinson • Oct. 1, 2024

X Needs To Pay $5M in Fines Before Brazil Reinstatement

X is facing significant fines before Brazil will lift its block on the app.

By Andrew Hutchinson • Sept. 29, 2024

Data Shows X Is Suspending Far Fewer Users for Hate Speech

X has shared insight into how its updated approach to moderation is impacting its enforcement.

By Andrew Hutchinson • Sept. 25, 2024