X Highlights Advertising Opportunities Around the 2024 Olympics

X is touting its reach to sports fans ahead of the upcoming Games.

By Andrew Hutchinson • June 26, 2024

X Launches Ads Academy Marketing Education Platform

Refreshed education courses from the platform formerly known as Twitter.

By Andrew Hutchinson • June 26, 2024

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

X To Provide Insight Into When Your Audience Is Active

Valuable metrics from X, but are enough brands still around for it to matter?

By Andrew Hutchinson • June 23, 2024

X Will Soon Make Live Streaming a Premium Only Feature

The update will reduce the amount of live streams in the app.

By Andrew Hutchinson • June 23, 2024

X Adds Khloe Kardashian to Its Original Video Creator Slate

A Kardashian is a big signing, but will it be enough to bring more eyeballs back to X?

By Andrew Hutchinson • June 20, 2024

Can Elon Musk Turn X Into a Key Financial Platform?

Elon’s broader plan for X is taking time to formulate—but will it work?

By Andrew Hutchinson • June 19, 2024

X Is Losing Ground as a News Source per Report

Despite Elon Musk’s efforts to make X a more trusted news source, consumers are still wary.

By Andrew Hutchinson • June 17, 2024

X Pitches Advertisers on the Potential of Big 3 Tie-In Campaigns

X is hosting live Big 3 games this season.

By Andrew Hutchinson • June 16, 2024

X Launches Advanced Analytics for Premium Subscribers

Users can only access analytics if they pay, slipping another element behind a paywall and building on X’s subscription push.

By Andrew Hutchinson • June 13, 2024

Likes Are Now Private on X

You no longer need to worry about people looking up your Likes on X.

By Andrew Hutchinson • June 11, 2024

X Is Testing Advanced Account Analytics Features

X is looking to bring back some more advanced analytics elements.

By Andrew Hutchinson • June 6, 2024

X Adds Option To Filter Searches by Verified Accounts Only

You can now filter your search by paying users only. If you want.

By Andrew Hutchinson • June 6, 2024

Australia’s eSafety Commission Drops Its Case Against X

X says that the decision is “an important moment for freedom of speech.” 

By Andrew Hutchinson • June 5, 2024

xAI Benefits From Tesla’s AI Investment To Boost System Capacity

xAI is borrowing AI hardware from Tesla, which it likely needs if it wants to keep up with rivals.

By Andrew Hutchinson • June 4, 2024

X Updates Policies To Allow Sexual Content in the App

X is taking a more liberal view of adult content, which could lead to new monetization opportunities.

By Andrew Hutchinson • June 3, 2024

X Tests Communities Quick Link in Bottom Nav Bar

That would mean that X has six quick access tabs along the bottom bar.

By Andrew Hutchinson • May 28, 2024

Elon Musk Says X Now Has 600M Monthly Active Users

The revised user count suggests X is growing at a significant rate.

By Andrew Hutchinson • May 23, 2024

X Secures $6B in Funding for AI Projects

The funding will also help X improve its Grok chatbot.

By Andrew Hutchinson • May 23, 2024

X Will Require Ad Revenue Share Participants To Confirm Their ID

Participants will need to submit a government ID.

By Andrew Hutchinson • May 22, 2024

X Is Hiding Post Likes for All Users

X believes that this will help users feel more free to engage with whatever they want.

By Andrew Hutchinson • May 21, 2024

Report Highlights the Best Times to Post to Social Platforms in 2024

Some research-backed notes to help guide your posting process.

By Andrew Hutchinson • May 21, 2024

X Is Developing a Grok Analysis Button for AI Fact Checks

If it works, it could be a handy complement. If it works.

By Andrew Hutchinson • May 20, 2024

Twitter Is Gone, With x.com Now the Primary Domain for the App

X has made the URL switch, meaning that Twitter is now gone.

By Andrew Hutchinson • May 19, 2024

X Adds Elements to Communities as Group Engagement Continues To Rise

X says that time spent on Communities has grown 600%.

By Andrew Hutchinson • May 16, 2024

X’s Grok AI Chatbot Is Now Available to EU Users

X’s non-woke AI bot is now available to Europeans as well.

By Andrew Hutchinson • May 15, 2024