Ad Discounts From X Point to Ongoing Growth Challenges

The platform formerly known as Twitter is seemingly still struggling to get its business back on track.

By Andrew Hutchinson • May 15, 2024

X Loses Lawsuit Against Data Scrapers

The laws offer limited protection over social media posts.

By Andrew Hutchinson • May 13, 2024

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

X Says That Over 500K Users Now Contribute to Community Notes

X continues to refine its crowd-sourced fact-checking system.

By Andrew Hutchinson • May 12, 2024

X Continues To Oppose Australian Regulators on Censorship

Elon Musk persists in publicly tussling with certain governments.

By Andrew Hutchinson • May 12, 2024

X Will Soon Enable Advertisers To Create Ad Audiences With AI

The system will enable you to build audiences using conversational prompts.

By Andrew Hutchinson • May 9, 2024

X Launches Grok AI Chatbot in the UK

X's Grok chatbot is now available to premium subscribers in the U.K. 

By Andrew Hutchinson • May 4, 2024

X Adds AI-Generated News Summaries for Premium Subscribers

The stories will be summarized by X's Grok engine.

By Andrew Hutchinson • May 4, 2024

X Looks To Water Down Blocking To Increase Transparency

Elon and Co. are looking for ways to lessen the impact of blocking.

By Andrew Hutchinson • May 2, 2024

Musk Plans to Reinstate Controversial White Supremacist Account

Elon says that he will allow controversial commentator Nick Fuentes back into the app.

By Andrew Hutchinson • May 2, 2024

X Announces Improvements to iOS Live Video Playback

X continues to refine its video content elements.

By Andrew Hutchinson • April 30, 2024

X Previews Upcoming UI Change Which Will Hide All Action Buttons

The new X UI is coming.

By Andrew Hutchinson • April 29, 2024

Data Shows X Has Significantly Fewer Moderation Staff Than Other Platforms

The latest EU transparency reports provide insight into the comparative moderation staff numbers.

By Andrew Hutchinson • April 29, 2024

X Reports Updated EU User Counts

The data shows that X usage is declining, but not by a lot.

By Andrew Hutchinson • April 28, 2024

X Showcases Connected TV App

The next step in X's video first push. 

By Andrew Hutchinson • April 23, 2024

Data Suggests Threads Is Seeing More Daily Users in the US Than X

Could Threads be on track to become the real-time social platform of choice?

By Andrew Hutchinson • April 23, 2024

X Pitches Potential Ad Partners on New Opportunities

X has been presenting advertisers with a new vision for its future.

By Andrew Hutchinson • April 22, 2024

X Adds Streamlined Ad Set-Up, Using AI-Based Targeting

X has launched some improved targeting tools, designed to simplify campaign set up.

By Andrew Hutchinson • April 21, 2024

Elon Musk’s Push for Free Speech Shows Clear Bias Towards His Own Interests

Musk is seemingly making calls on where to push back based on his own interests.

By Andrew Hutchinson • April 21, 2024

X Continues To Display Ads Alongside Harmful Content

Hyundai is the latest brand to pause its X ad spend.

By Andrew Hutchinson • April 18, 2024

X Announces New Info Session for Advertisers

X will be running the webinar next week.

By Andrew Hutchinson • April 17, 2024

X’s Swipe to Respond Functionality Is Coming, Replacing Action Buttons on Posts

X's new UI is coming.

By Andrew Hutchinson • April 17, 2024

X Banned in Pakistan Amid Ongoing Political Unrest

Pakistani officials have not yet clarified the full details of the ban.

By Andrew Hutchinson • April 17, 2024

Elon Musk Hints at Bringing Back Vine

Elon is running another poll around the possibility of bringing back Vine.

By Andrew Hutchinson • April 17, 2024

Will X’s Fee for New Accounts Help Address Its Bot Problems?

The short answer: Probably not.

By Andrew Hutchinson • April 16, 2024

X Will Comply With Brazilian Censorship Demands After Opposing Court Order

Elon Musk made a stand in Brazil, but he's now opted to comply with the ruling.

By Andrew Hutchinson • April 15, 2024