X Reports New Record High in Usage

X owner Elon Musk says X has reached a new high in cumulative user seconds.

By Andrew Hutchinson • July 15, 2024

X Explores Legal Action To Address Advertisers Withholding X Ad Spend

Elon Musk is aiming to pursue groups that recommend against advertising on X.

By Andrew Hutchinson • July 13, 2024

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

EU Commission Finds X’s Changes to Verification Are in Violation of the DSA

Elon and Co. are gearing up for a significant legal battle in Europe.

By Andrew Hutchinson • July 13, 2024

X Moves to the Next Stage of Testing for Comment Downvotes

X's dislike button for replies is set to be a broken heart icon in-stream. 

By Andrew Hutchinson • July 11, 2024

X Launches Prevent Alliance to Combat Synthetic Drug Abuse

The new partnership aims to address synthetic drug trafficking via social apps.

By Andrew Hutchinson • July 11, 2024

X Previews Haptic Design Updates, Including Post and Video Controls

X's coming redesign is a risky choice as it seeks to attract new users.

By Andrew Hutchinson • July 10, 2024

X Continues To Secure Money Transmitter Licenses in the US

X continues to build the foundations of its X Payments system.

By Andrew Hutchinson • July 10, 2024

X Claims Increases in Users and Engagement

The latest data points from X suggest that it is improving. 

By Andrew Hutchinson • July 9, 2024

Russian Bot Farms Targeting X To Spread Misinformation

New reports suggests that X still has a bot problem. 

By Andrew Hutchinson • July 9, 2024

X Is Considering Free Trials for Premium

X is experimenting with another way to entice Premium sign-ups.

By Andrew Hutchinson • July 8, 2024

X Looks To Further Integrate Grok AI Chatbot

More Grok in more places on X.

By Andrew Hutchinson • July 7, 2024

X Is Considering Downvotes for Post Replies

Downvotes could help to better rank post replies.

By Andrew Hutchinson • July 2, 2024

X Rejoins GARM To Reassure Ad Partners on Brand Safety

X continues its efforts to reassure potential ad partners. 

By Andrew Hutchinson • July 1, 2024

Musk Claims X Reached Usage High After Presidential Debate

But is that true?

By Andrew Hutchinson • June 30, 2024

X Previews Coming Improvements to Ad Analytics

The improved dashboard is significantly more intuitive.

By Andrew Hutchinson • June 30, 2024

X Highlights Advertising Opportunities Around the 2024 Olympics

X is touting its reach to sports fans ahead of the upcoming Games.

By Andrew Hutchinson • June 26, 2024

X Launches Ads Academy Marketing Education Platform

Refreshed education courses from the platform formerly known as Twitter.

By Andrew Hutchinson • June 26, 2024

X To Provide Insight Into When Your Audience Is Active

Valuable metrics from X, but are enough brands still around for it to matter?

By Andrew Hutchinson • June 23, 2024

X Will Soon Make Live Streaming a Premium Only Feature

The update will reduce the amount of live streams in the app.

By Andrew Hutchinson • June 23, 2024

X Adds Khloe Kardashian to Its Original Video Creator Slate

A Kardashian is a big signing, but will it be enough to bring more eyeballs back to X?

By Andrew Hutchinson • June 20, 2024

Can Elon Musk Turn X Into a Key Financial Platform?

Elon’s broader plan for X is taking time to formulate—but will it work?

By Andrew Hutchinson • June 19, 2024

X Is Losing Ground as a News Source per Report

Despite Elon Musk’s efforts to make X a more trusted news source, consumers are still wary.

By Andrew Hutchinson • June 17, 2024

X Pitches Advertisers on the Potential of Big 3 Tie-In Campaigns

X is hosting live Big 3 games this season.

By Andrew Hutchinson • June 16, 2024

X Launches Advanced Analytics for Premium Subscribers

Users can only access analytics if they pay, slipping another element behind a paywall and building on X’s subscription push.

By Andrew Hutchinson • June 13, 2024

Likes Are Now Private on X

You no longer need to worry about people looking up your Likes on X.

By Andrew Hutchinson • June 11, 2024