DoubleVerify Confirms Error in Its Reporting, Misrepresenting X’s Brand Safety

DoubleVerify says that an issue in its dashboard showed that X had a lower brand safety score. 

By Andrew Hutchinson • April 15, 2024

X Plans To Expand Annual Fee for All New Accounts to Combat Bot Sign-Ups

X originally piloted the new account fee initiative in selected regions last year.

By Andrew Hutchinson • April 15, 2024

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

xAI Previews Coming Image Queries in Its Grok Chatbot

Elon's AI chatbot will soon also be able to understand visual inputs.

By Andrew Hutchinson • April 14, 2024

X Incentivizes Brands to Sign up To Verified for Organizations

X will now offer equal ad credits for the amount you spend on X Verified.

By Andrew Hutchinson • April 13, 2024

X To Remove the Option To Hide Blue Tick

Soon, you'll have no choice but to show your blue tick.

By Andrew Hutchinson • April 11, 2024

X Continues To Amplify Misinformation Ahead of the Upcoming US Election

X owner Elon Musk has shown no regard for the harm that his posts can cause.

By Andrew Hutchinson • April 10, 2024

X Is Still Working Through Its Rebranding Efforts

Many references to “twitter.com” remain within the X codebase.

By Andrew Hutchinson • April 9, 2024

X Enables Passkey Access for All iOS Users Globally

A more secure login option for your X account.

By Andrew Hutchinson • April 8, 2024

X Faces a Ban in Brazil as Elon Defies Government Order To Censor Users

Musk has decided to take a stand for free speech — but that's not his usual approach.

By Andrew Hutchinson • April 7, 2024

X’s Bot Purge Sees Big Accounts Lose Thousands of Followers

X is undertaking a significant bot purge.

By Andrew Hutchinson • April 5, 2024

X Expands Community Notes to India Ahead of Upcoming General Election

Community Notes could play a key role in the upcoming election campaign. 

By Andrew Hutchinson • April 4, 2024

No, X Isn’t Seeing All Time High Traffic

Elon Musk has once again amplified a misleading chart about the platform's performance.

By Andrew Hutchinson • April 3, 2024

X Is Developing an Updated Explore Page, Featuring Grok Summaries of Events

X's current Explore page is looking a bit old.

By Andrew Hutchinson • April 3, 2024

X Announces New Head of Safety as It Looks To Improve Its Moderation Processes

Good luck, Kylie McRoberts.

By Andrew Hutchinson • April 2, 2024

New Report Suggests X Usage Has Declined 30% Year-Over-Year

Another third party report shows that X usage is in decline.

By Andrew Hutchinson • April 1, 2024

xAI Plans to Launch Grok 1.5 This Week

X's AI chatbot is getting an upgrade.

By Andrew Hutchinson • March 31, 2024

X Removes Pronoun Display Options on User Profiles

The option had not been rolled out to all users.

By Andrew Hutchinson • March 31, 2024

X Corp Takes on Legal Challenge Against Jack Dorsey’s Block Over Employee’s Posts

The bromance between Dorsey and Musk is all but over.

By Andrew Hutchinson • March 31, 2024

X Adds Adult Content Setting for Communities

Could X, formerly Twitter, look to lean into adult content as a means to bring in more revenue?

By Andrew Hutchinson • March 28, 2024

Elon Musk Says Users With a Lot of Verified Followers Will Get Free Checkmarks

Elon’s still trying to make verification great again.

By Andrew Hutchinson • March 28, 2024

X Plans To Expand Access to Its Grok AI Chatbot Tool

Will X’s investment in its own chatbot pay off?

By Andrew Hutchinson • March 26, 2024

X Increases Group Chat Limit to 256 Members

Even more people can now engage in group chats on X.

By Andrew Hutchinson • March 26, 2024

X Loses Lawsuit Against the Center for Countering Digital Hate

X is planning to appeal the verdict.

By Andrew Hutchinson • March 25, 2024

Creators Raise More Questions About X’s Monetization Opportunities

X still has a way to go in offering a viable monetization offering for most creators.

By Andrew Hutchinson • March 24, 2024

X Tests New Search Filters for Hiring

X Hiring has been one of the most successful new additions to the app.

By Andrew Hutchinson • March 21, 2024