X Is Still Working Through Its Rebranding Efforts

Many references to “twitter.com” remain within the X codebase.

By Andrew Hutchinson • April 9, 2024

X Enables Passkey Access for All iOS Users Globally

A more secure login option for your X account.

By Andrew Hutchinson • April 8, 2024

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

X Faces a Ban in Brazil as Elon Defies Government Order To Censor Users

Musk has decided to take a stand for free speech — but that's not his usual approach.

By Andrew Hutchinson • April 7, 2024

X’s Bot Purge Sees Big Accounts Lose Thousands of Followers

X is undertaking a significant bot purge.

By Andrew Hutchinson • April 5, 2024

X Expands Community Notes to India Ahead of Upcoming General Election

Community Notes could play a key role in the upcoming election campaign. 

By Andrew Hutchinson • April 4, 2024

No, X Isn’t Seeing All Time High Traffic

Elon Musk has once again amplified a misleading chart about the platform's performance.

By Andrew Hutchinson • April 3, 2024

X Is Developing an Updated Explore Page, Featuring Grok Summaries of Events

X's current Explore page is looking a bit old.

By Andrew Hutchinson • April 3, 2024

X Announces New Head of Safety as It Looks To Improve Its Moderation Processes

Good luck, Kylie McRoberts.

By Andrew Hutchinson • April 2, 2024

New Report Suggests X Usage Has Declined 30% Year-Over-Year

Another third party report shows that X usage is in decline.

By Andrew Hutchinson • April 1, 2024

xAI Plans to Launch Grok 1.5 This Week

X's AI chatbot is getting an upgrade.

By Andrew Hutchinson • March 31, 2024

X Removes Pronoun Display Options on User Profiles

The option had not been rolled out to all users.

By Andrew Hutchinson • March 31, 2024

X Corp Takes on Legal Challenge Against Jack Dorsey’s Block Over Employee’s Posts

The bromance between Dorsey and Musk is all but over.

By Andrew Hutchinson • March 31, 2024

X Adds Adult Content Setting for Communities

Could X, formerly Twitter, look to lean into adult content as a means to bring in more revenue?

By Andrew Hutchinson • March 28, 2024

Elon Musk Says Users With a Lot of Verified Followers Will Get Free Checkmarks

Elon’s still trying to make verification great again.

By Andrew Hutchinson • March 28, 2024

X Plans To Expand Access to Its Grok AI Chatbot Tool

Will X’s investment in its own chatbot pay off?

By Andrew Hutchinson • March 26, 2024

X Increases Group Chat Limit to 256 Members

Even more people can now engage in group chats on X.

By Andrew Hutchinson • March 26, 2024

X Loses Lawsuit Against the Center for Countering Digital Hate

X is planning to appeal the verdict.

By Andrew Hutchinson • March 25, 2024

Creators Raise More Questions About X’s Monetization Opportunities

X still has a way to go in offering a viable monetization offering for most creators.

By Andrew Hutchinson • March 24, 2024

X Tests New Search Filters for Hiring

X Hiring has been one of the most successful new additions to the app.

By Andrew Hutchinson • March 21, 2024

X Adds One-off API Access Expansions To Facilitate More Use Cases

More options for developers looking to work with X’s API.

By Andrew Hutchinson • March 20, 2024

X’s Latest Data Shows Ad Revenue Share Payouts Are Reducing Over Time

X has paid out $45 million to creators, but the average payouts appear to be decreasing.

By Andrew Hutchinson • March 19, 2024

X Shares New Insights Into Platform Usage and Engagement

X has provided an update on its performance, though some of the figures don't appear to match up. 

By Andrew Hutchinson • March 18, 2024

X Releases Back-End Code and Weighting Data for Grok LLM

Now you can glean insight into exactly how Elon's AI chatbot works.

By Andrew Hutchinson • March 17, 2024

X Tests New, Additional Display of Pinned Posts In-Feed

A new way to maximize the reach of your top posts. 

By Andrew Hutchinson • March 14, 2024

X Cancels Content Deal with Don Lemon as Musk Continues To Censor Content He Doesn’t Like

Elon Musk was apparently not a fan of Lemon's questions in a recent interview.

By Andrew Hutchinson • March 13, 2024