Musk Says That X Is No Longer Reliant on US Ad Dollars

X still needs ad spend, but not at the same levels it once did.

By Andrew Hutchinson • Sept. 4, 2023

X Tests New Option That Would Enable Creators to Gather Email Contacts From Subscribers

A key element in X's evolving creator push.

By Andrew Hutchinson • Sept. 1, 2023

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

X Previews Coming Job Ads Improvements, Including Improved Discovery and Job Recommendations

X says that hundreds of companies are already listing open roles on the platform. 

By Andrew Hutchinson • Sept. 1, 2023

X Adds Streamlined Reply Option for DMs, Shares Details of Coming Audio and Video Calls

X is looking to make DMs a bigger factor, leaning into broader social media engagement trends.

By Andrew Hutchinson • Aug. 31, 2023

X Adds New Privacy Policy Notes on Biometric Info, Job History and AI Model Training

X is looking to utilize user data in more ways. 

By Andrew Hutchinson • Aug. 31, 2023

X Adds More Refinements to Community Notes

The Community Notes experiment has been a key beneficiary of Elon Musk's faster-moving approach.  

By Andrew Hutchinson • Aug. 29, 2023

X Announces Political Ad Policy Updates, as Presidential Preselection Ramps Up

Elon's free speech approach is set to be put to the ultimate test. 

By Andrew Hutchinson • Aug. 29, 2023

X Adds Additional Information to Creator Ad Revenue Share Payouts

X has added more info on payment periods to clarify its ad share payouts. 

By Andrew Hutchinson • Aug. 28, 2023

X and LinkedIn Add Initial Elements to Support Passkey Access

Passkeys promise a more secure and convenient log-in process.

By Andrew Hutchinson • Aug. 28, 2023

A Comparison of the Features of Threads and X [Infographic]

Can Threads regain its early momentum and become a genuine X alternative?

By Andrew Hutchinson • Aug. 27, 2023

New Developments Point to the Future of X

Elon Musk's ambitious plan for X is slowly taking shape.

By Andrew Hutchinson • Aug. 27, 2023

X Officially Launches the First Stage of Job Listings for Verified Organizations

Another element in Elon's "everything app" vision.

By Andrew Hutchinson • Aug. 25, 2023

X Offers $250 in Ad Credits to Win Back SMBs

The offer arrives ahead of the holiday shopping season and amid conflicting reports about how X’s ad business is faring. 

By Andrew Hutchinson • Aug. 23, 2023

X is Changing How Link Previews are Presented In-Stream, Which Could Impact Your Posting Strategy

A big change is coming to how links are displayed in the app.

By Andrew Hutchinson • Aug. 22, 2023

X Will Soon Add Job ‘Matchmaking’ to Help Brands Highlight Relevant Opportunities in the App

Can X create an effective job-matching algorithm?

By Andrew Hutchinson • Aug. 21, 2023

X Deactivates Old Media Links Amid Changes to Back-End Elements

The changes keep coming from the company formerly known as Twitter.

By Andrew Hutchinson • Aug. 20, 2023

X Schedules First Meeting of New ‘Client Council’ to Reassure Ad Partners

X is bringing back its Client Council as it works to regain advertiser trust. 

By Andrew Hutchinson • Aug. 20, 2023

X Won’t Be Able to Remove Its Block Functionality, Despite Elon’s Statements

Spoiler: It can't actually do this.

By Andrew Hutchinson • Aug. 19, 2023

X Previews Coming Timestamp Links for Shared Video Clips

A new way to direct viewers to specific parts of a video clip.

By Andrew Hutchinson • Aug. 16, 2023

X Moves Forward With New ID Confirmation Elements to Tackle Bots

Implementing ID confirmation could be a big step towards eliminating bot activity. 

By Andrew Hutchinson • Aug. 16, 2023

X is Limiting the Reach of Some Links and Mentions in Posts

While touting free and open speech, X is also limiting the reach of some rival apps, and outlets that Elon doesn't like.

By Andrew Hutchinson • Aug. 15, 2023

X Is Depreciating Its Promoted Accounts Ad Option in Favor of More Interactive Ad Formats

X is moving away from the static ad format as part of its larger reformation. 

By Andrew Hutchinson • Aug. 15, 2023

Would You Entrust Your Savings to Elon Musk?

Elon Musk wants you to use his X app for all types of banking, which will require a leap of faith from consumers.

By Andrew Hutchinson • Aug. 14, 2023

X Significantly Reduces the Requirements of Its Creator Ad Revenue Share Program

A lot more X users will now be able to get money from the program.

By Andrew Hutchinson • Aug. 10, 2023

Yaccarino Says Advertisers are Coming Back To X in First Major Interview as CEO

Linda Yaccarino said all the right things in her first major interview since taking on the role of X chief.

By Andrew Hutchinson • Aug. 10, 2023