New Report Suggests X Usage is Declining Amid Various App Changes

New data from Apptopia suggests that Twitter's name change to X has not resonated with audiences.

By Andrew Hutchinson • Oct. 20, 2023

Elon Musk Outlines Coming X Premium Subscription Packages, Including an Ad Free Option

But will they help to increase subscriber intake?

By Andrew Hutchinson • Oct. 20, 2023

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

X Adds New Source Reference Requirement for Community Notes

More questions are being raised about the viability of the Community Notes process.

By Andrew Hutchinson • Oct. 18, 2023

X’s $1 Fee Initiative Is Likely to Further Erode the Relevance of the Platform

X's new paywall project could see fewer users signing-up to use the app.

By Andrew Hutchinson • Oct. 18, 2023

X’s Latest Experiment Will Charge New Users $1 To Engage in App

X is looking to charge all new users, as part of its expanding efforts to combat bot armies.

By Andrew Hutchinson • Oct. 17, 2023

X Outlines Advances in Community Notes and Ad Placement Controls Amid Israel-Hamas War

But key flaws with X's external comms approach could be restricting its messaging.

By Andrew Hutchinson • Oct. 17, 2023

X Launches Pink App Icon as Part of Paris Hilton Partnership

X CEO Linda Yaccarino says that X is now in its “Paris Hilton Era.”

By Andrew Hutchinson • Oct. 17, 2023

Reports Show X Continues to Restrict Links to Rival Apps and News Publishers

Part of Elon Musk's plan seems to be geared around locking users into the X ecosystem.

By Andrew Hutchinson • Oct. 16, 2023

X Fined $384K in Australia Over Failure to Outline CSAM Detection Efforts

The fine comes in the wake of the eSafety Commissioner's latest report.

By Andrew Hutchinson • Oct. 15, 2023

X Rolls Out Entry Questions To Qualify for Community Membership

A new way to filter community members.

By Andrew Hutchinson • Oct. 15, 2023

EU Investigates X Over Distribution of Misinformation Around Israel-Hamas War

EU officials say that X may be failing to meet its obligations under the new Digital Services Act (DSA).

By Andrew Hutchinson • Oct. 12, 2023

NPR Says That Leaving X Had Minor Impact on Referral Traffic

This may not be a great sign for Elon Musk's X project.

By Andrew Hutchinson • Oct. 12, 2023

X Tests New Live-Stream and Spaces Buttons in Post Composer

X is looking to make live streaming a bigger focus.

By Andrew Hutchinson • Oct. 12, 2023

X Launches Expanded Profile Bios for Web Users

The new option will give you more room to add contextual info to your X presence.

By Andrew Hutchinson • Oct. 11, 2023

X’s New Policies Are Being Put to the Test With Israel Conflict

Elon and his team are coming under more scrutiny amid reports that misinformation is proliferating in the app.

By Andrew Hutchinson • Oct. 10, 2023

X Launches Option To Restrict Post Replies To Verified Users

Now, you can restrict your replies to only those that pay to use the app.

By Andrew Hutchinson • Oct. 9, 2023

X Is Testing Variable Video Upload Quality Options

Variable upload quality would enable you to get your videos up faster in the app.

By Andrew Hutchinson • Oct. 8, 2023

X Considers Removing All Engagement Counts and Buttons on Posts

Elon Musk wants to clean up X's timeline, which could see more drastic UI changes incoming.

By Andrew Hutchinson • Oct. 6, 2023

X is Looking To Launch New Tiered Premium Pricing Packages

There'll be a cheaper version, as well as a higher-priced, ad-free option.

By Andrew Hutchinson • Oct. 5, 2023

Will X Stop Allowing Community Notes on Ads?

X's Community Notes are refuting claims in ads, right on the ad itself.

By Andrew Hutchinson • Oct. 5, 2023

X’s Updated Link Preview Format Is Now Live

The new format removes headlines and descriptions. 

By Andrew Hutchinson • Oct. 4, 2023

Yaccarino Shares New Stats on X Usage and Steady Growth

Yaccarino shared some positive growth figures at Khanference 2023.

By Andrew Hutchinson • Oct. 4, 2023

X Is Looking To Integrate In-Stream Shopping per New Report

Will X’s eCommerce push work?

By Andrew Hutchinson • Oct. 4, 2023

The ADL Resumes X Advertising After Hate Speech Clash

The ADL had come under fire from X owner Elon Musk in recent weeks.

By Andrew Hutchinson • Oct. 4, 2023

New Report Shows Referral Traffic From Facebook and X Continues to Decline

Seeing declines in your social traffic numbers? You’re definitely not alone.

By Andrew Hutchinson • Oct. 3, 2023