Elon Musk Says That New, Lower Priced Tiers for X Premium Are Coming to Boost Take-Up

Elon could also be considering paywalling the entire app.

By Andrew Hutchinson • Sept. 18, 2023

X Rolls Out ID Verification for X Premium Users

ID verification could have a big impact in battling bots in the app.

By Andrew Hutchinson • Sept. 15, 2023

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

X Is Testing an Expanded Profile Bio Section to Provide More User Context

More room to share more info about yourself or your business.

By Andrew Hutchinson • Sept. 14, 2023

X Continues to Face Regulatory Scrutiny and Legal Challenges, Which Could Slow Progress

The challenges keep coming for Elon Musk and his X team.

By Andrew Hutchinson • Sept. 13, 2023

X is Reportedly Throttling Links to Certain Publications

Surprising? Not really.

By Andrew Hutchinson • Sept. 11, 2023

X Re-States Its Commitment to Combating Hate Speech, as Musk Faces off With the ADL

X says hate speech is down in the app. Do you believe them?

By Andrew Hutchinson • Sept. 10, 2023

X Faces Potential FTC Scrutiny Over Missing Ad Labels, While Creators Complain of Ad Revenue Share Errors

The challenges keep coming for the X team. 

By Andrew Hutchinson • Sept. 8, 2023

X Experiments With Improved Discovery for Video Live-Streams

Live videos may soon be displayed on the Spaces bar at the top of user timelines.

By Andrew Hutchinson • Sept. 6, 2023

X Improves Tagging Process for Videos That Have Received a Community Note

All re-shared posts that include the same video clip will now also display any corresponding note.

By Andrew Hutchinson • Sept. 5, 2023

Instagram Rolls Out Option to Share Feed Posts With ‘Close Friends’ Only

Instagram continues to lean into more private sharing.

By Andrew Hutchinson • Sept. 5, 2023

Musk Says That X Is No Longer Reliant on US Ad Dollars

X still needs ad spend, but not at the same levels it once did.

By Andrew Hutchinson • Sept. 4, 2023

X Tests New Option That Would Enable Creators to Gather Email Contacts From Subscribers

A key element in X's evolving creator push.

By Andrew Hutchinson • Sept. 1, 2023

X Previews Coming Job Ads Improvements, Including Improved Discovery and Job Recommendations

X says that hundreds of companies are already listing open roles on the platform. 

By Andrew Hutchinson • Sept. 1, 2023

X Adds Streamlined Reply Option for DMs, Shares Details of Coming Audio and Video Calls

X is looking to make DMs a bigger factor, leaning into broader social media engagement trends.

By Andrew Hutchinson • Aug. 31, 2023

X Adds New Privacy Policy Notes on Biometric Info, Job History and AI Model Training

X is looking to utilize user data in more ways. 

By Andrew Hutchinson • Aug. 31, 2023

X Adds More Refinements to Community Notes

The Community Notes experiment has been a key beneficiary of Elon Musk's faster-moving approach.  

By Andrew Hutchinson • Aug. 29, 2023

X Announces Political Ad Policy Updates, as Presidential Preselection Ramps Up

Elon's free speech approach is set to be put to the ultimate test. 

By Andrew Hutchinson • Aug. 29, 2023

X Adds Additional Information to Creator Ad Revenue Share Payouts

X has added more info on payment periods to clarify its ad share payouts. 

By Andrew Hutchinson • Aug. 28, 2023

X and LinkedIn Add Initial Elements to Support Passkey Access

Passkeys promise a more secure and convenient log-in process.

By Andrew Hutchinson • Aug. 28, 2023

A Comparison of the Features of Threads and X [Infographic]

Can Threads regain its early momentum and become a genuine X alternative?

By Andrew Hutchinson • Aug. 27, 2023

New Developments Point to the Future of X

Elon Musk's ambitious plan for X is slowly taking shape.

By Andrew Hutchinson • Aug. 27, 2023

X Officially Launches the First Stage of Job Listings for Verified Organizations

Another element in Elon's "everything app" vision.

By Andrew Hutchinson • Aug. 25, 2023

X Offers $250 in Ad Credits to Win Back SMBs

The offer arrives ahead of the holiday shopping season and amid conflicting reports about how X’s ad business is faring. 

By Andrew Hutchinson • Aug. 23, 2023

X is Changing How Link Previews are Presented In-Stream, Which Could Impact Your Posting Strategy

A big change is coming to how links are displayed in the app.

By Andrew Hutchinson • Aug. 22, 2023

X Will Soon Add Job ‘Matchmaking’ to Help Brands Highlight Relevant Opportunities in the App

Can X create an effective job-matching algorithm?

By Andrew Hutchinson • Aug. 21, 2023