Australia’s National Broadcaster Abandons X Citing Negative Changes Under Elon Musk

The news publisher operated over 60 X accounts.

By Andrew Hutchinson • Aug. 9, 2023

X Pays More Creators as Part of Its New Ad Revenue Share Program

The payout notifications are doing their job, in sparking more interest, but is it a sustainable program?

By Andrew Hutchinson • Aug. 8, 2023

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

X Announces New Brand Safety Measures, in Partnership with Integral Ad Science

More brand safety options for X advertisers.

By Andrew Hutchinson • Aug. 8, 2023

X Adds Lists to Search Results on Web, Providing Another Way to Discover Topical Discussions

X is making a new push on Lists as a key discovery element.

By Andrew Hutchinson • Aug. 8, 2023

New Analysis Reveals How X Is Evolving Its Feed Algorithm, and What It’s Looking To Emphasize

Replies are in, and video is getting more focus, while mentions of Threads are bad.

By Andrew Hutchinson • Aug. 7, 2023

X Updates Brand Assets, So You Can Replace the Twitter Bird in Your Displays

Time to update your brand displays.

By Andrew Hutchinson • Aug. 7, 2023

X Is Adding a New Option to Sort User Posts Based on Engagement

The option could be another way to generate more engagement and interest.

By Andrew Hutchinson • Aug. 7, 2023

X Continues to Evolve Its ‘Verification for Organizations’ Package

Will this entice more brands to sign up to the $1000 per month package?

By Andrew Hutchinson • Aug. 7, 2023

Elon Musk Says Semantic Search Coming Soon to X

Improved search is coming to the app formerly known as Twitter.

By Andrew Hutchinson • Aug. 6, 2023

X Looks To Revive Live-Streaming in Latest ‘Everything App’ Push

Musk's "everything app" vision remains hazy for everyone outside the app.

By Andrew Hutchinson • Aug. 6, 2023

X Users Can Now Participate in Spaces Streams via Desktop PCs

Now you can use your professional audio equipment for Spaces.

By Andrew Hutchinson • Aug. 4, 2023

X Will Now Display Posts from Communities You’ve Joined In Your Main Feed

X is looking to reignite interest in communities.

By Andrew Hutchinson • Aug. 3, 2023

X May Soon Add ID Verification Checks For XBlue Subscribers

That could help to combat misuse via blue tick accounts.

By Andrew Hutchinson • Aug. 3, 2023

X Continues to Update Its Ad Formats to Make Them Appear More Native In-Stream

But the new format could come under FTC scrutiny.

By Andrew Hutchinson • Aug. 3, 2023

Yaccarino Touts X’s Progress in the First Nine Months of Elon Musk’s Ownership

Yaccarino has a long list of key upgrades, though most are not exactly new.

By Andrew Hutchinson • Aug. 2, 2023

X Sweetens the Deal on Creator Subscriptions, Offering Greater Revenue Share

X is keen to boost its appeal to top stars.

By Andrew Hutchinson • Aug. 2, 2023

X Renames TweetDeck ‘XPro’ Ahead of Paywalling the Platform

Further changes are coming to the app formerly known as 'TweetDeck'.

By Andrew Hutchinson • Aug. 2, 2023

X Will Now Let XBlue Subscribers Hide Their Blue Checkmark in the App

So you can avoid any negative association with the program. 

By Andrew Hutchinson • Aug. 2, 2023

Is It Time to Move On From Twitter/X?

Amid various changes at the app, the X experience is changing.

By Andrew Hutchinson • July 31, 2023

Musk Officially Moves Into New Role at X as Yaccarino Takes Over as CEO

The renewed X management team has some big tasks ahead of it.

By Andrew Hutchinson • July 31, 2023

X Launches Legal Action Over Claims That Hate Speech Is Rising in the App

X/Twitter is refuting claims made by the Center for Countering Digital Hate.

By Andrew Hutchinson • July 31, 2023

Elon Reports Record-High Monthly Usage of X Amid Rising Competition From Threads

Believe it or not.

By Andrew Hutchinson • July 28, 2023

X Tests New Ad Display, Which Would Replace Promoted Tags

The regular ‘Promoted’ signifier has disappeared and been replaced by a small ‘Ad’ marker.

By Andrew Hutchinson • July 28, 2023

X Expands Creator Ad Revenue Share Program to All Eligible Users

Now, all creators around the world can make money from their tweets.

By Andrew Hutchinson • July 28, 2023

X Expands Community Notes Program, Adds ‘Top Writer’ Badge for Highly Rated Contributors

X continues to expand its crowd-sourced fact-checking system. 

By Andrew Hutchinson • July 27, 2023