X Deactivates Old Media Links Amid Changes to Back-End Elements

The changes keep coming from the company formerly known as Twitter.

By Andrew Hutchinson • Aug. 20, 2023

X Schedules First Meeting of New ‘Client Council’ to Reassure Ad Partners

X is bringing back its Client Council as it works to regain advertiser trust. 

By Andrew Hutchinson • Aug. 20, 2023

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

X Won’t Be Able to Remove Its Block Functionality, Despite Elon’s Statements

Spoiler: It can't actually do this.

By Andrew Hutchinson • Aug. 19, 2023

X Previews Coming Timestamp Links for Shared Video Clips

A new way to direct viewers to specific parts of a video clip.

By Andrew Hutchinson • Aug. 16, 2023

X Moves Forward With New ID Confirmation Elements to Tackle Bots

Implementing ID confirmation could be a big step towards eliminating bot activity. 

By Andrew Hutchinson • Aug. 16, 2023

X is Limiting the Reach of Some Links and Mentions in Posts

While touting free and open speech, X is also limiting the reach of some rival apps, and outlets that Elon doesn't like.

By Andrew Hutchinson • Aug. 15, 2023

X Is Depreciating Its Promoted Accounts Ad Option in Favor of More Interactive Ad Formats

X is moving away from the static ad format as part of its larger reformation. 

By Andrew Hutchinson • Aug. 15, 2023

Would You Entrust Your Savings to Elon Musk?

Elon Musk wants you to use his X app for all types of banking, which will require a leap of faith from consumers.

By Andrew Hutchinson • Aug. 14, 2023

X Significantly Reduces the Requirements of Its Creator Ad Revenue Share Program

A lot more X users will now be able to get money from the program.

By Andrew Hutchinson • Aug. 10, 2023

Yaccarino Says Advertisers are Coming Back To X in First Major Interview as CEO

Linda Yaccarino said all the right things in her first major interview since taking on the role of X chief.

By Andrew Hutchinson • Aug. 10, 2023

Australia’s National Broadcaster Abandons X Citing Negative Changes Under Elon Musk

The news publisher operated over 60 X accounts.

By Andrew Hutchinson • Aug. 9, 2023

X Pays More Creators as Part of Its New Ad Revenue Share Program

The payout notifications are doing their job, in sparking more interest, but is it a sustainable program?

By Andrew Hutchinson • Aug. 8, 2023

X Announces New Brand Safety Measures, in Partnership with Integral Ad Science

More brand safety options for X advertisers.

By Andrew Hutchinson • Aug. 8, 2023

X Adds Lists to Search Results on Web, Providing Another Way to Discover Topical Discussions

X is making a new push on Lists as a key discovery element.

By Andrew Hutchinson • Aug. 8, 2023

New Analysis Reveals How X Is Evolving Its Feed Algorithm, and What It’s Looking To Emphasize

Replies are in, and video is getting more focus, while mentions of Threads are bad.

By Andrew Hutchinson • Aug. 7, 2023

X Updates Brand Assets, So You Can Replace the Twitter Bird in Your Displays

Time to update your brand displays.

By Andrew Hutchinson • Aug. 7, 2023

X Is Adding a New Option to Sort User Posts Based on Engagement

The option could be another way to generate more engagement and interest.

By Andrew Hutchinson • Aug. 7, 2023

X Continues to Evolve Its ‘Verification for Organizations’ Package

Will this entice more brands to sign up to the $1000 per month package?

By Andrew Hutchinson • Aug. 7, 2023

Elon Musk Says Semantic Search Coming Soon to X

Improved search is coming to the app formerly known as Twitter.

By Andrew Hutchinson • Aug. 6, 2023

X Looks To Revive Live-Streaming in Latest ‘Everything App’ Push

Musk's "everything app" vision remains hazy for everyone outside the app.

By Andrew Hutchinson • Aug. 6, 2023

X Users Can Now Participate in Spaces Streams via Desktop PCs

Now you can use your professional audio equipment for Spaces.

By Andrew Hutchinson • Aug. 4, 2023

X Will Now Display Posts from Communities You’ve Joined In Your Main Feed

X is looking to reignite interest in communities.

By Andrew Hutchinson • Aug. 3, 2023

X May Soon Add ID Verification Checks For XBlue Subscribers

That could help to combat misuse via blue tick accounts.

By Andrew Hutchinson • Aug. 3, 2023

X Continues to Update Its Ad Formats to Make Them Appear More Native In-Stream

But the new format could come under FTC scrutiny.

By Andrew Hutchinson • Aug. 3, 2023

Yaccarino Touts X’s Progress in the First Nine Months of Elon Musk’s Ownership

Yaccarino has a long list of key upgrades, though most are not exactly new.

By Andrew Hutchinson • Aug. 2, 2023