Tucker Carlson Announces that He’ll Broadcast a New Show Exclusively on Twitter

The controversial commentator will be hoping to bring his audience to the app.

By Andrew Hutchinson • May 9, 2023

Elon Musk Says that Twitter is in the Process of Purging Inactive Accounts and Freeing Up @Handles

Now could be the time to pounce on that @handle you’ve always wanted.

By Andrew Hutchinson • May 8, 2023

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Twitter Expands Voice Recordings in DMs to More Regions

Twitter continues to launch ‘new’ features that have actually been in development for years.

By Andrew Hutchinson • May 8, 2023

Twitter Will Offer Cheaper Business Verification Packages for SMBs

Twitter’s gold checkmarks - or a variation of them - will be made available to SMBs at less than $1k per month. 

By Andrew Hutchinson • May 7, 2023

Twitter Tests New ‘Highlights’ Tab on Profiles to Showcase Your Best Tweets

A new way to showcase your best tweets.

By Andrew Hutchinson • May 7, 2023

Twitter Shares Insights into Video Consumption Behaviors in Australia [Infographic]

New data from Twitter as to how Australian users consume video in the app.

By Andrew Hutchinson • May 5, 2023

Twitter’s Bot-Battling Claims Don’t Add Up Based on Relative User Growth

Twitter's either added a record amount of new users, or it's not tackling bots as aggressively as it claims.

By Andrew Hutchinson • May 3, 2023

Twitter Reinstates Free API Access for Public Service Providers in the App

Twitter's recent API changes had seen many public information accounts forced to shut down. 

By Andrew Hutchinson • May 2, 2023

Twitter Tests New Visual Display Formats, Previews of Subscription Content

Twitter's looking to lean into video as it develops its new creator subscription tools.

By Andrew Hutchinson • May 2, 2023

Twitter Plans to Enable Publishers to Charge Per-Article to Bypass Paywalls in the App

The process has been explored by many publications, many times.

By Andrew Hutchinson • April 30, 2023

Twitter Acts On More Government Requests for Removals Under Elon Musk

New data shows that Twitter is complying with a lot more government suppression orders under Elon Musk.

By Andrew Hutchinson • April 27, 2023

Twitter’s Looking to Make Creator Subscriptions a Twitter Blue-Only Feature

Another element in Twitter's subscription revenue push.

By Andrew Hutchinson • April 26, 2023

Musk Hints at Bringing Back Fleets, Vine and Periscope

But would their fate be any different second time around?

By Andrew Hutchinson • April 26, 2023

Twitter Implements Prioritized Display of Tweets from Twitter Blue Subscribed Accounts

Twitter's decision to amplify tweets from paying subscribers could lead to significantly less tweet engagement.

By Andrew Hutchinson • April 25, 2023

Twitter Shares New Data on Video Consumption Trends, Focusing on the SEA Region

Some new notes on evolving video consumption trends via tweet.

By Andrew Hutchinson • April 25, 2023

Twitter Reinstates Free Blue Checkmarks for Accounts with Over a Million Followers

Twitter's new push on verification is not going how Musk and Co. had planned.

By Andrew Hutchinson • April 23, 2023

Twitter Removes State Affiliated and Government Funded Media Labels

The change was implemented as Twitter removed legacy blue ticks.

By Andrew Hutchinson • April 21, 2023

Twitter Says That All Advertisers Will Now Have to Pay for Verification in Order to Run Ads in the App

You want to run a promoted tweet campaign, you'll need to be a paying subscriber.

By Andrew Hutchinson • April 21, 2023

Twitter Removes Legacy Blue Ticks, Which Will Impact the Broader News Ecosystem

The move will further erode trust in the app, which is the opposite of Musk's stated aim.

By Andrew Hutchinson • April 20, 2023

How Brand Safe is Twitter Under Elon Musk?

Is hate speech on the rise via tweet? A look at the various reports and analyses.

By Andrew Hutchinson • April 20, 2023

Microsoft Drops Twitter from its Social Media Management Platform

The change could be another blow to Twitter's struggling ad business.

By Andrew Hutchinson • April 19, 2023

Twitter Brings Back Keyword Targeting for Ads, Which it First Added in 2013

Twitter says this is 'new', but it's not really.

By Andrew Hutchinson • April 18, 2023

Twitter Removes Rules Designed to Protect Transgender Users in the App

Twitter's rules are increasingly shifting into line with Elon Musk's personal ideologies.

By Andrew Hutchinson • April 18, 2023

Twitter Shares Tips on How Marketers Can Tap Into Discussion Around Sports Events

Sports discussion can be a great way to boost your brand awareness and messaging.

By Andrew Hutchinson • April 17, 2023

Twitter Adds Transparency to Shadow Bans as it Moves to Allow More Kinds of Speech

The new labels will let users know when their tweets have been shadow banned.

By Andrew Hutchinson • April 17, 2023