The ADL Resumes X Advertising After Hate Speech Clash

The ADL had come under fire from X owner Elon Musk in recent weeks.

By Andrew Hutchinson • Oct. 4, 2023

New Report Shows Referral Traffic From Facebook and X Continues to Decline

Seeing declines in your social traffic numbers? You’re definitely not alone.

By Andrew Hutchinson • Oct. 3, 2023

X Experiments With New Game Streaming Process To Expand Its Content Options

Gaming is already huge on X, and this could help to build on its opportunities.

By Andrew Hutchinson • Oct. 2, 2023

X Signs Exclusive Content Deal With Paris Hilton To Build on Its Entertainment Efforts

The deal is the first celebrity partnership under new CEO Linda Yaccarino.

By Andrew Hutchinson • Oct. 2, 2023

X Adds Subscriber-Only DMs Setting For Deeper Engagement With Paying Audience

A new update to help drive more direct connection between creators and fans.

By Andrew Hutchinson • Oct. 1, 2023

X Continues To Entice Media Speculation With Unconventional Comms Approach

Much of the speculation around X could be addressed by an official comms team. But maybe that’s part of the plan. 

By Andrew Hutchinson • Oct. 1, 2023

X CEO Says the Platform Is on Track To Return a Profit in the New Year

And while making money is a key first step, X’s actual revenue intake is likely to be well down on past performance.

By Andrew Hutchinson • Sept. 28, 2023

X Experiments With Pinning Communities, Search Queries, Profiles and More

The option would make it easier to keep tabs on different aspects in the app.

By Andrew Hutchinson • Sept. 28, 2023

X May Be Developing an Ad Free Version of Its Premium Subscription Package

Would you pay for an ad-free version of X?

By Andrew Hutchinson • Sept. 27, 2023

Social Apps Continue To Face Difficulties in Implementing Shopping, Underlining the Challenge for X

Facilitating payments and shopping would be a big win for social apps, but regulators are less enthused.

By Andrew Hutchinson • Sept. 26, 2023

X Tests New In-App Warnings on Profile Restrictions and Penalties

The new alerts would keep people updated on potential profile reach restrictions.

By Andrew Hutchinson • Sept. 26, 2023

X Tests Bookmarks Button In-Stream To Encourage Use

X is working to make Bookmarks a bigger consideration for users.

By Andrew Hutchinson • Sept. 26, 2023

X Looks To Add ‘Verified Only’ Reply Option on Posts To Push Paid Subscriptions

X continues to push for more users to sign up to its X Premium package.

By Andrew Hutchinson • Sept. 26, 2023

X’s Coming Audio and Video Calling Options Are Likely To Be Exclusive to Premium Subscribers

X is set to release its new calling options soon. 

By Andrew Hutchinson • Sept. 25, 2023

X Previews New Elements Coming to Communities as It Looks To Drive More Niche Engagement

X is trying to work out how to get people engaging in a broader range of topics in the app.

By Andrew Hutchinson • Sept. 25, 2023

X Improves Content Reporting Flow, Making It Easier to Submit Rule-Breaking Content

The updated process will make it easier to submit reports in the app.

By Andrew Hutchinson • Sept. 24, 2023

X Announces It’s Shutting Down Circles As of Oct. 31

X owner Elon Musk flagged the pending removal of Circles back in May.

By Andrew Hutchinson • Sept. 21, 2023

X Shares Its Vision for the Future of the App at Its First Client Council Meeting

X is still developing its "everything app' roadmap.

By Andrew Hutchinson • Sept. 20, 2023

X Announces Coming Community Features, Including Pinned Communities and Search

X is looking to give Communities a boost as a means to spark more topical engagement.

By Andrew Hutchinson • Sept. 20, 2023

Could X Really Start Charging All Users? A Look at the Various Considerations

Elon Musk has hinted at potentially charging everyone to use the app - but is that a realistic possibility?

By Andrew Hutchinson • Sept. 19, 2023

Elon Musk Says X Users Are Posting Fewer Posts Per Day Than People Had Been Tweeting

Musk says users are posting around 200 million X updates per day, which is down from Twitter's 500 million tweets per day stat.

By Andrew Hutchinson • Sept. 19, 2023

X Adds New Community Notes Navigation Module to Increase Awareness of Disputed Claims

Community Notes is helping to dispel misinformation and false claims, but is it an effective solution?

By Andrew Hutchinson • Sept. 18, 2023

Elon Musk Says That New, Lower Priced Tiers for X Premium Are Coming to Boost Take-Up

Elon could also be considering paywalling the entire app.

By Andrew Hutchinson • Sept. 18, 2023

X Rolls Out ID Verification for X Premium Users

ID verification could have a big impact in battling bots in the app.

By Andrew Hutchinson • Sept. 15, 2023

X Is Testing an Expanded Profile Bio Section to Provide More User Context

More room to share more info about yourself or your business.

By Andrew Hutchinson • Sept. 14, 2023