X Touts Business Success in 2024 and Rising Opportunities

X claims to be seeing big success, which is not exactly true.

By Andrew Hutchinson • Dec. 19, 2024

X Rolls Out Updates to Its Grok AI Chatbot

X continues to develop its own AI chatbot tool, including by further integrating X and web search data to improve Grok’s answers.

By Andrew Hutchinson • Dec. 17, 2024

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

X Announces Expanded Content Partnership With the NBA

The new deal will see X continue to host exclusive NBA content.

By Andrew Hutchinson • Dec. 17, 2024

X Provides Usage Insights and Ad Tips for ‘Q5’

Some data notes to inform marketing efforts from mid-December to mid-January. 

By Andrew Hutchinson • Dec. 13, 2024

X Touts Record-High Usage in 2024

But is X actually seeing more or less usage? 

By Andrew Hutchinson • Dec. 13, 2024

X Tests File Attachments for DMs

A new way to utilize X DMs.

By Andrew Hutchinson • Dec. 12, 2024

X Updates Requirements for Creator Revenue Share Program

Creators will now need more verified followers to qualify. 

By Andrew Hutchinson • Dec. 8, 2024

X Makes Its Grok AI Chatbot Available to All Users

Now everyone can try out X's “non-woke” AI chatbot.

By Andrew Hutchinson • Dec. 8, 2024

X Adds Follower Versus Non-Follower Engagement Data

Across platforms, creators insist more non-followers are interacting with their updates, possibly because of algorithmic recommendations.

By Andrew Hutchinson • Dec. 5, 2024

Meta and X Announce AI Data Center Expansions

Meta looks to have the most potential to build toward AI’s next stage, though xAI is also looking to compete in the rapidly evolving tech race.

By Andrew Hutchinson • Dec. 5, 2024

Meta’s Past Experiences Cast Doubt on Musk’s ‘Everything App’ Plan

While Elon Musk’s wants to build an ‘everything app,’ Meta’s attempts at the same have repeatedly fallen short.

By Andrew Hutchinson • Dec. 3, 2024

X Launches Labels for Parody and Fan Accounts

It’s almost like adding labels to delineate official accounts would be helpful. 

By Andrew Hutchinson • Dec. 2, 2024

X Offers Ad Credit Matching to Shopify Merchants

X will match the ad spend of Shopify merchants over the next week.

By Andrew Hutchinson • Nov. 26, 2024

Social Platforms Are Running Disruptive Promotions for Their Own Products

Social platforms are running some big in-stream promotions for their own products this year.

By Andrew Hutchinson • Nov. 26, 2024

Where Each of the Big Social Platform Stands on External Links

Are links being throttled on all of the big social apps?

By Andrew Hutchinson • Nov. 25, 2024

X Adds ‘NFL Portal’ To Encourage Sports Engagement

Enhanced NFL engagement on X.

By Andrew Hutchinson • Nov. 24, 2024

X Users Can Now Activate Side-Swiping Likes and Replies In-Stream

X's new functionality for likes and replies is now active, though it's optional for now.

By Andrew Hutchinson • Nov. 22, 2024

X Shares Holiday Shopping Engagement Stats

Some new insights to get you thinking about the potential of X ads.

By Andrew Hutchinson • Nov. 21, 2024

X Adds ‘Pinch to Zoom’ for Video

A new way to engage with video on X.

By Andrew Hutchinson • Nov. 18, 2024

Research Highlights Social Media Usage Trends in 2024

The latest social media usage insights from the team at Pew Research. 

By Andrew Hutchinson • Nov. 13, 2024

Is X Really Seeing a Mass Exodus of Users Post-Election?

Short answer: No. Longer answer: Maybe.

By Andrew Hutchinson • Nov. 13, 2024

X Experiments With Free Access to Its Grok AI Chatbot

All X users may soon be able to try out X's generative AI chatbot. 

By Andrew Hutchinson • Nov. 10, 2024

How Will Trump’s Second Term Impact Social Media Companies?

Here's a look at what Trump has said about social media platforms during the campaign. 

By Andrew Hutchinson • Nov. 10, 2024

26 Predictions for Social Media Marketing in 2025

Wanna know what's coming into view on the social media horizon?

By Andrew Hutchinson • Nov. 10, 2024

X Touts Record High Usage on Election Day

X saw a big surge in usage on Election Day, which it's hoping will help to get it back on track.

By Andrew Hutchinson • Nov. 7, 2024