54 articles by Barbara French
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Identifying influencers by apparent importance vs. real trust
Jan. 12, 2010 -
SAP Influencer Summit: an example of real time influencer relations
Dec. 12, 2009 -
Gartner-AMR Research: where to put your attention and trust
Dec. 5, 2009 -
Edelman's TweetLevel - measuring influence within Twitter
Nov. 15, 2009 -
Harnessing the Groundswell - new book by Bernoff and Schadler
Nov. 3, 2009 -
Building vision through influencer ecosystems
Oct. 20, 2009 -
Influencer marketing and FTC guidelines... avoiding the regulatory train wreck
Sept. 23, 2009 -
Sponsored analyst blogs and bloggers - matter of time
Sept. 22, 2009 -
6000 tech marketing jobs cut during 2009
Sept. 20, 2009 -
Please, no Managers of Twitter Relations
Sept. 15, 2009 -
Analyst relations skills: building a checklist for wider influencer opportunities
Sept. 9, 2009 -
Top 10 worst marketing tips
Sept. 6, 2009 -
Top 10 worst marketing tips
Sept. 5, 2009 -
20 million influential consumers convey opinions online and offline
Sept. 2, 2009 -
What's your definition of an industry analyst
Aug. 11, 2009 -
Aneesh Chopra, CTO of the USA, visits Silicon Valley next week
Aug. 1, 2009 -
Uncover your hidden influencers
July 17, 2009 -
Don Bulmer starts up a social influence think tank
July 16, 2009 -
Thinking about communities of practice
July 15, 2009 -
Influencer marketing intro at IABC 2009 World Conference
June 5, 2009 -
TechCrunch muscles in on syndicated research
May 30, 2009 -
Analyst relations outreach: is the goal analysts or decision-makers?
May 19, 2009 -
Analyst relations at risk on 2 fronts
May 7, 2009 -
World Innovation Forum in NYC: where to find business innovation influencers
May 5, 2009 -
Analysts as authors: extending influence through books
April 27, 2009