Chris Koch
Associate VP of Research and Thought Leadership, ITSMA | @ckochsterAnalyzing B2B marketing for ITSMA, longtime blogger, social media enthusiast.
5 articles by Chris Koch
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7 Reasons Why Social Media Success Has Nothing To Do With Social Media
Oct. 10, 2011 -
4 Reasons Why Facebook Stinks for B2B Marketing
Aug. 6, 2011 -
The 'Idea Organization': The Prerequisite to Effective Social Media
March 26, 2011 -
Why our thought leadership is broken
Sept. 18, 2010 -
13 Qualities of a Good Social Media Voice
Aug. 3, 2010