Cory Edwards is head of Adobe's Social Business Center of Excellence. He is responsible for the company's social business operations and integrating social media into the way Adobe does business. He and his team consult with and train departments across Adobe to define and measure their social strategies. In addition, they identify opportunities to innovate and pilot new social business programs. Prior to Adobe, Cory was director of social media at Dell.

Cory is also an adjunct professor at Brigham Young University in Provo, Utah. He has a BA in Public Relations from BYU and an MBA from the W.P. Carey School of Business at Arizona State University.

You can follow Cory's thoughts on the changing landscape of social media for businesses on Adobe's Digital Marketing blog - http://blogs.adobe.com/digitalmarketing/author/cory-edwards/