Eric Yale is a Consultant in the Social Media Practice at Accenture Interactive based out of the Boston, MA office. As a social business strategist, he works with clients to help them achieve profitable growth through digital channels and use of digital technologies to engage their customers more effectively and efficiently. He has worked with some of the world's largest brands across various industries including Financial Services, Healthcare, CPG, and High Tech. His areas of expertise include: Social Business Transformation, Social Media Strategy, and Enterprise Social Collaboration to name a few.